Luxurious Taste of Hokuriku's Culture and Seasonality: 'Spring Hokuriku Food Fair'

MI Food Style Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Ryuichi Amemiya), a group company of Isetan Mitsukoshi that operates 22 supermarkets (Queens Isetan) mainly in the Tokyo metropolitan area, will hold the "Spring Hokuriku Food Fair" for a limited time from Wednesday, April 8 to Sunday, April 12.

Hokuriku, where fresh ingredients can be caught throughout the four seasons. In addition to firefly squid and white shrimp, which are in season in spring, many carefully selected products line up, such as compatible alcohol and sweets to heal daily fatigue.

Along with seasonal "firefly squid" where you can enjoy a plump texture and rich liver umami, and "Fukui salmon" characterized by elegant fat distribution and chewy meat, we offer "Kuzuryu Maitake Gyoza" which maximizes the aroma by slowly roasting the famous Kuzuryu maitake mushrooms from Ono City, Fukui Prefecture, and "Echizenya 3rd Generation Soba" where you can enjoy Echizenya's homemade soup. In the deli corner, there is a lineup of products utilizing the umami of ingredients, such as the "Shrimp Zanmai! Toyama Bay White Shrimp and Chirimen Sansho Rice Gozen" packed with white shrimp, and the "Sweet Shrimp and Squid Kobujime Nigiri" where you can enjoy Toyama's food culture of kobujime (kelp-curing) in sushi form. On Saturday the 11th, "Echizen Tamuraya Grilled Black Cod Teriyaki Sushi" will appear. Please enjoy the harmony of carefully grilled black cod and special soy sauce.

Also, we have an assortment of sake that pairs well with Hokuriku's seafood. For the seasonal firefly squid, try pairing it with "Masuizumi Junmai Namazake" where you can enjoy the unique umami of unpasteurized sake. Other proud Japanese sakes such as "Chikuha Squid Junmai" featuring a sweet, full aroma and a grounded taste will also appear. Accompaniments for sake are available at the fresh fish corner.

Sweets from Hokuriku, where tea ceremony culture is deeply rooted, are also essential. Starting with the Fukui specialty "Mizu Yokan," we offer "Honey Dorayaki" made by an apiary with an 80-year history using honey and kneaded rice flour, and "Usukawa Shio Manju" using handmade Agehama salt from Noto. Why not take a breather with the scent of tea?

Furthermore, exclusively at the Queens Isetan Jujo store, we will hold a lottery where you can win Fukui Prefecture specialties. We will give away items such as shigureni of Wakasa beef, a rare brand beef.

A project packed tightly with the deliciousness of the three Hokuriku prefectures. Please drop by on this occasion.

Queens Isetan will continue to implement various initiatives to provide richer lifestyles and valuable experiences to more customers. Please look forward to it.

[Event Overview]
Name: "Spring Hokuriku Food Fair"
Dates: April 8 (Wed) - April 12 (Sun)
Participating Stores: Queens Isetan Sasazuka, Shin-Koenji, Sengawa, Koishikawa, Kita-Urawa, Shakujii-koen, Motoyawata, Shinagawa, Shirokane-Takanawa, Musashisakai, Mejiro, Kokubunji, Shin-Koiwa, Jujo
* Some products may not be available depending on the store. Please check with each store regarding non-participating locations.
* Due to weather conditions and traffic situations, there may be cases of non-arrival or delays in stocking. Please be aware in advance.
* Some products have different sales periods. Please be aware in advance.