Choose, Stick, Rise: Launching 'WAPPEN FACTORY by IKUSA', a 30-minute Custom Fan Goods Creation Experience

IKUSA Inc., a company specializing in experiential events and training, has launched 'WAPPEN FACTORY by IKUSA,' a creation experience package that allows users to produce unique, personalized goods by simply choosing and applying patches to bags or pouches.

Focusing on the rapidly growing personalized goods market driven by 'oshi-katsu' (fan culture) and the K-POP boom, this service was developed as an on-site content for commercial and tourist facilities, designed to attract both young and family demographics by offering both photogenic appeal and experiential value.

What is 'WAPPEN FACTORY'?

WAPPEN FACTORY is an experience-based DIY package where users freely choose from hundreds of different patch designs and apply them to fabric accessories such as tote bags, pouches, and shoulder bags to create their own original goods.

No specialized skills or tools are required. With a simple 'choose and stick' process, the project can be completed in just about 30 minutes, making it accessible to a wide range of age groups. It supports diverse needs, from customizing goods as fan merchandise inspired by favorite idols to family-friendly crafting activities for parents and children.

Features of 'WAPPEN FACTORY'

Simultaneous Attraction of Young and Family Demographics
Provides both the personalized experience sought by K-POP fans and the crafting experience that parents and children can enjoy together, meeting the needs of different target audiences simultaneously.

Immersive 'Crafting' Space Designed to be Photogenic
The overwhelming visual appeal of hundreds of colorful patches and the process of seeing one's original work come to life naturally create an experience worth sharing on social media. It functions as an effective visitor attraction tool that can generate buzz and social media reach for the facility.

Special Experience Creating 'Your Own Original Goods'
By combining names, favorite characters, and memorable motifs, users can create one-of-a-kind goods. Since the finished product can be taken home, it remains as a lasting souvenir and memory of the experience.

'WAPPEN FACTORY' Overview

Base items: Name tags, pouches, tote bags, etc.
Types of patches: Text, illustrations, motifs, etc. (hundreds available).

Duration: Approximately 30 minutes.

Applications: Permanent content in commercial facilities and shopping malls, visitor engagement for tourist facilities, family-oriented events and festival exhibitions, and corporate family days or internal events.