In an Era When Books Aren't Selling, We Offer a Volume You Can Trust. Wisdom and Knowledge Useful for 100 Years to Come, for Everyone.

We are participating in April Dream, an initiative to send out dreams on April 1st. This press release is the dream of Ikeda Shoten.

On April 1st, April Dream, Ikeda Shoten Co., Ltd. (Shibun Ikeda, Representative Director, Shinjuku-ku, Tokyo) declares the realization of 'Publishing Useful for 100 Years,' which will transform everyone's lives into a solid strength. In an era where efficiency is prioritized, we deliberately stick to the form of 'books' and continue to deliver universal value to the next generation as a reliable tool that delivers the experience of professionals in each field in the shortest distance.

The Dream of an Unknown Publisher

We, Ikeda Shoten, create books useful for life, work, and hobbies – 'practical books.' Practical books are chosen not by the publisher's name, but by the theme and content of each book. In other words, we are a publisher whose name is not widely known.

Today, we would like to introduce our dreams and philosophy.

'What Isn't Taught in School,' Explained Clearly

Ikeda Shoten is a publishing company founded by Toshiko Ikeda in 1949 (Showa 24).

Since its founding, it has continued to publish books that deliver 'knowledge useful for life.' In 1957, 'DIY' (written by Inao Hara) was recognized as a practical book that proposed new hobbies, and in 1960, 'Wisdom for Sexual Life' (written by Dr. Koku Ken, Medical Doctor) became a million-seller, hailed as the greatest bestseller of the post-war era. Since then, as Ikeda Shoten, the publisher of practical books, we have been committed to explaining 'what isn't taught in school' in an easy-to-understand manner for everyone.

'Otsumami Yokocho' (Snack Alley), published in 2007, became a long-selling book supported by men who usually don't cook. 'The New Textbook of the Intestines,' published in 2019, received high praise as a practical book that clearly explains specialized content. The practical book for elementary school girls, 'Rules of Cuteness,' resonates across generations and is supported by a wide range of readers.

Delivering 'information that is truly useful' to both adults and children. That is our unchanging philosophy of activity.

Publishing That Broadens the Reader's World

- Methods to make work easier, faster, and more efficient

- Wisdom to enrich leisure time

- Ways to live without worrying about health or money

- Principles for smoother interpersonal relationships

Our mission at Ikeda Shoten is to deliver knowledge that is immediately useful and directly linked to life and actions.

However, it is not just practical benefits that enrich people.

This is because the richness of life is nurtured by a person's breadth and depth.

Therefore, we also focus on education that cultivates emotions and intellect, and we aspire to be endlessly broad and high, encompassing skills, hobbies, and ways of thinking.

What we aim for is publishing that 'broadens the reader's world.'

However, Times Have Changed.

Now, we are in an era when books are not selling.

Books are no longer chosen as a means of problem-solving or entertainment.

SNS, videos, and AI have dramatically sped up access to information.

However, speed and certainty are not always the same.

Therefore, we are re-examining:

-- The true meaning of continuing to focus on the form of 'books.'

Sticking to 'Books' to Update Your Life

In an era where efficiency and time-saving are prioritized above all else, and reading books is considered going against the times, Ikeda Shoten deliberately sticks to the form of 'books' and continues to propose them earnestly.

In today's world, where fragmented information overflows on the internet, the time spent searching for it may actually be the biggest 'loss' in our lives. We carefully compile the experiences that professionals in each field have earnestly pursued into a single book. We believe this is the most accessible and reliable tool for readers to reduce their time spent searching and reach 'certain answers' in the shortest distance.

What we deliver is not a fleeting trend. We engrave 'wisdom and knowledge for living' that will not fade for decades onto paper and preserve it for the future in the form of 'books.' No matter how fast society changes, the essence of living a healthy and fulfilling life remains the same.

Our dream is for Ikeda Shoten's books to be placed on each person's shelf like a 'life charm,' solving immediate problems and continuing to deliver universal value to the next generation. Through the existence of books, we aim to update everyone's lives to be more certain.

Complete Guide to Stock Charts: Buy and Sell Timing at a Glance

Supervised by Nobuhiro Tomatsu
List Price: ¥1,650 (¥1,500 + 10% tax)

Format: A5

Pages: 256

ISBN: 978-4-262-17480-8

The New Textbook of the Intestines: A Healthy Body Starts from the Gut

By Sho Eda
List Price: ¥1,540 (¥1,400 + 10% tax)

Format: A5

Pages: 160

ISBN: 978-4-262-16511-0

Love Yourself More ♡ [Hapikawa] Rules of Cuteness

Manga by Yo Futaba
Edited by Hapiful Girl Editorial Department
List Price: ¥1,100 (¥1,000 + 10% tax)

Format: B6 variant

Pages: 256

ISBN: 978-4-262-15540-1

Company Profile

[Ikeda Shoten Co., Ltd.]

Location: 43 Benten-cho, Shinjuku-ku, Tokyo 162-0851
Representative Director and President: Shibun Ikeda
Established: February 23, 1949
Capital: 25 million yen
URL: https://www.ikedashoten.co.jp/

Official Instagram: https://instagram.com/ikedashoten_PR/
Official X: https://twitter.com/ikedashoten
Business Activities: Publishing and all related and incidental operations.

[Contact Information]

Public Relations/Advertising Department: ikeda_publicro@ikedashoten.co.jp