Itch Relief Medicine 'Muhi' Celebrates 100th Anniversary. Commemorative Event 'Muhi Hyakusai Sai' to be Held on July 25th and 26th in Toyama, the Company's Founding Place, with Gratitude.

Ikeda Mohando Co., Ltd. (Headquarters: Kamiichi-machi, Toyama Prefecture; Representative Director and President: Katsuhiro Ikeda; hereinafter 'the Company'), which manufactures and sells the itch relief medicine 'Muhi,' will hold a commemorative event 'Muhi Hyakusai Sai' in Toyama Prefecture on Saturday, July 25th and Sunday, July 26th, 2026, to commemorate the 100th anniversary of 'Muhi''s launch. This event will unfold across multiple venues, with Fugan Unga Kansui Park (Toyama City) as the main venue, along with Toyama City Shinsui Plaza and the Toyama Station North-South Free Passage. We will hold a festival event filled with gratitude for Toyama, the company's founding place, and for the people of the prefecture. 100 Years with 'Muhi' In 1926 (Taisho 15), our founder developed the itch relief medicine 'Muhi' with the desire for 'a medicine so effective that nothing else compares.' Thanks to everyone, we have reached the milestone of 100 years since its launch. This is entirely due to our customers who have used Muhi for many years, our distribution partners who have cooperated in sales, and the local people of Toyama. While changing the form of our products to meet the needs of the times, such as 'Muhi S,' 'Liquid Muhi S,' and 'Muhi Patch,' we have always cherished our original principle of addressing the familiar problem of 'itchiness.' As a way to express our gratitude for these 100 years, we will hold this commemorative event in Toyama, the birthplace of our company. 'Muhi Hyakusai Sai' Event Overview Event Name: Muhi Hyakusai Sai (Muhi Centennial Festival) Dates: Saturday, July 25th and Sunday, July 26th, 2026 Time: 11:30 AM - 8:00 PM (planned) Venues: ① Main Venue: Fugan Unga Kansui Park (Minatoirifune-machi, Toyama City, Toyama Prefecture) ② Linked Venue: Toyama City Shinsui Plaza (12 Minatoirifune-machi, Toyama City, Toyama Prefecture) ③ Station Front Exhibition Area: Toyama Station North-South Free Passage (Akehunemachi, Toyama City, Toyama Prefecture) Admission: Free Organizer: Ikeda Mohando Co., Ltd. Special Website: https://www.ikedamohando.co.jp/muhi-100th/ What 'Muhi Hyakusai Sai' Aims to Deliver This year, the 100th anniversary of 'Muhi,' marks the beginning of Ikeda Mohando's 'Year of Excitement.' A small tube that quickly soothes insect bites. From our grandparents' childhoods to the summer vacations of today's children. Thank you truly for being a 'summer staple' for all generations. With 100 years of gratitude, we will create the most exciting summer in Toyama. The catchphrase is 'Muhi Hyakusai Sai.' This festival, born from that sentiment, delivers 100 years of 'thank you' to Toyama. At Fugan Unga Kansui Park, we will create a festival space where adults and children alike can enjoy themselves all day long, with content that 'refreshes' away summer itch, a food street featuring delicious Toyama cuisine, and a timeline looking back at Muhi's 100 years. In the evening, performances utilizing the waterside of Kansui Park are also planned. Additionally, we will set up a base at Toyama Station, and at the adjacent Shinsui Plaza, we will offer content that allows visitors to experience the charm of Toyama, such as a stage and a marche. We hope to create the most refreshing summer in Toyama together with everyone. *Details of each content will be announced sequentially in future press releases. Toyama Company Collaboration At Muhi Hyakusai Sai, we will implement collaborations with companies from Toyama, our founding place. We plan to develop and sell collaborative products created by 'Muhi' teaming up with Toyama companies. (in alphabetical order) Umekama Co., Ltd. / Country Kitchen / Goshu Pharmaceutical Co., Ltd. / Sukeno Co., Ltd. / Tombo Beverage Co., Ltd. / Balance Co., Ltd. / Hinodeya Seika Sangyo Co., Ltd. / Nousaku Co., Ltd. / Masuda Shuzo Co., Ltd. *Details of the collaborative products will be announced again in future press releases. Future Information Release Schedule Detailed event information will be released in stages in the future. Please check the special website for the latest information. ・May: Content information, etc. ・June: Details of Toyama company collaboration products, guest information, etc. 【Company Profile】 Company Name: Ikeda Mohando Co., Ltd. Representative: Katsuhiro Ikeda, Representative Director and President Location: 16 Kanda, Kamiichi-machi, Nakaniikawa-gun, Toyama 930-0394 Founded: 1909 (Meiji 42) Business Activities: Manufacturing and sales of pharmaceuticals URL: https://www.ikedamohando.co.jp/