Girl's Favorite 'Pale Blue × Pale Lavender' Reaches No. 1 for the First Time; 'Purple × Black' Rising in Popularity for Boys: Ikedaya Announces Latest School Bag Color Rankings up to GW

Ikedaya (Headquarters: Shizuoka City, Shizuoka Prefecture; President: Kazuhisa Nagaoka; hereinafter referred to as Ikedaya) has released its popular color rankings for school bags based on 2026 sales results.

■ Overview of Ikedaya's 2026 School Bag Popular Color Survey

Survey Period: January 29, 2026 (Thursday) – May 10, 2026 (Sunday)
Participating Stores: Shinjuku, Yokohama Minato Mirai, Shizuoka, Hamamatsu, Umeda, Fukuoka Tenjin, and the Online Shop.
Sample Size: 1,000 bags for each gender per store (2,000 total per store, except Fukuoka Tenjin with 500 each, 1,000 total).

【Ikedaya's Top 10 Popular Colors This Year】

Bicolor designs remain mainstream this year. For boys, 'Black × Earth Blue' took the top spot, with black-based bicolor models such as 'Black × Red' and 'Black × Gold' dominating the upper rankings.

A significant trend this year is the rapid entry of the new color 'Purple × Black' into the top 10. Growing attention towards other purple-based shades indicates an ongoing diversification of color preferences.

For girls, 'Pale Blue × Pale Lavender' took first place for the first time, surpassing the long-popular 'Lavender × Baby Pink.'

Another highlight is the ranking of 'Milky White,' offered as a limited color this year, in third place. This result suggests a growing interest in 'choosing colors that reflect oneself,' with an emphasis on coordinating with everyday fashion and belongings.

【Ikedaya's Top 5 '2026 New Colors' Ranking】

In the new color rankings, both boys and girls showed the influence of trend colors while maintaining classic bases.

For boys, 'Black × Gold' took first place, followed by the new color 'Purple × Black' in second. Overall, black-based colors with a touch of personality are favored, reflecting a growing preference for 'subtle individuality.'

For girls, 'Pale Blue × Pale Lavender' also took first place in the new color ranking. 'Milky White' in second place was also well-received in the overall ranking, symbolizing recent color trends.

【Ikedaya's Top 5 Popular Colors by Store】

Looking at store-specific rankings, 'Black × Earth Blue' was the top choice in many locations for boys, demonstrating high support nationwide.

For girls, 'Pale Blue × Pale Lavender' and 'Lavender × Baby Pink' ranked highly in every region, showing the spread of nuance color popularity nationwide.

However, differences were observed from third place onwards, with specific regional tastes emerging. While basic trends are common, the results reflect unique regional characteristics and preferences.

■ About Ikedaya School Bags

Online Shop: https://www.pikachan.com/
Details on nationwide exhibitions: https://www.pikachan.com/exhibition/
*Reservations are accepted starting 17 days before the event date via the dedicated page (web reservations only).