Ikeda Tatami-ten in Hiroshima City and Ito Tatami-shoten in Nagoya City Form Business Partnership
Ikeda Tatami-ten of Hiroshima City and Ito Tatami-shoten of Nagoya City have announced a business partnership. To counter the shrinking demand for tatami due to lifestyle changes, they will combine their strengths to enhance quality and proposal capabilities, aiming to inherit tatami culture and improve customer value.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:22 (490h 43m after Collected)
Ikeda Tatami-ten, a limited company that manufactures and sells tatami in Hiroshima City (Asakita-ku, Hiroshima, Hiroshima Prefecture), entered into a business partnership with Ito Tatami-shoten, a limited company in Nagoya City (Minami-ku, Nagoya, Aichi Prefecture), on March 31, 2026.
**Reason for the Business Partnership**
Due to changes in lifestyle, the demand for tatami is on a downward trend. In this context, both companies decided to form a business partnership with the aim of clearly communicating value to customers and increasing the number of trusted tatami shops.
Our company was founded in 1964. With high-quality construction focused on domestic tatami by a third-generation tatami craftsman, we aim to be the 'number one tatami shop in Hiroshima.'
To create the future of tatami and preserve it for posterity, we are also working to create opportunities for people to interact with tatami in their daily lives. For example, we donated portable tatami mats, which can be placed on wooden benches, to Matsumoto Gakuen Hiroshima Sakuragaoka High School, and have installed tatami in nursery school spaces where children play.
Through these activities, we are promoting the succession of tatami culture in a way that is rooted in the community.
Meanwhile, Ito Tatami-shoten is a tatami shop founded in 1954. Similarly, with the third generation at its core, they have been making proposals that are not limited to tatami, tailored to customers' lifestyles.
They have also focused on contributing to the community, with a track record of donating tatami to facilities in Nagoya City and Minami Ward for children and students. Furthermore, considering the current industry situation where there are disparities in the quality of tatami construction and the thoroughness of explanations, they believe it is important to create an environment where customers can place orders with peace of mind.
Through this partnership, we will further enhance our proposal, quality, and response capabilities by combining Ikeda Tatami-ten's expertise in domestic tatami and reliable construction quality with Ito Tatami-shoten's consumer-oriented proposal power and community initiatives.
**Reason for the Business Partnership**
Due to changes in lifestyle, the demand for tatami is on a downward trend. In this context, both companies decided to form a business partnership with the aim of clearly communicating value to customers and increasing the number of trusted tatami shops.
Our company was founded in 1964. With high-quality construction focused on domestic tatami by a third-generation tatami craftsman, we aim to be the 'number one tatami shop in Hiroshima.'
To create the future of tatami and preserve it for posterity, we are also working to create opportunities for people to interact with tatami in their daily lives. For example, we donated portable tatami mats, which can be placed on wooden benches, to Matsumoto Gakuen Hiroshima Sakuragaoka High School, and have installed tatami in nursery school spaces where children play.
Through these activities, we are promoting the succession of tatami culture in a way that is rooted in the community.
Meanwhile, Ito Tatami-shoten is a tatami shop founded in 1954. Similarly, with the third generation at its core, they have been making proposals that are not limited to tatami, tailored to customers' lifestyles.
They have also focused on contributing to the community, with a track record of donating tatami to facilities in Nagoya City and Minami Ward for children and students. Furthermore, considering the current industry situation where there are disparities in the quality of tatami construction and the thoroughness of explanations, they believe it is important to create an environment where customers can place orders with peace of mind.
Through this partnership, we will further enhance our proposal, quality, and response capabilities by combining Ikeda Tatami-ten's expertise in domestic tatami and reliable construction quality with Ito Tatami-shoten's consumer-oriented proposal power and community initiatives.