IKEA Japan 20th Anniversary: 'We love this home. With 20 years of gratitude, and into the future.' 20 Years of Being Close to Life in Japanese Homes
IKEA Japan celebrates the 20th anniversary of its first store in Japan. A nationwide anniversary campaign under the theme 'We love this home' will feature collaborations and limited-edition collections.
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- 📰 Published: April 1, 2026 at 04:00
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IKEA Japan K.K. (Headquarters: Funabashi City, Chiba Prefecture; President and Chief Sustainability Officer: Petra Fåhraeus), the Japanese subsidiary of IKEA, the home furnishing company originating from Sweden with the vision 'to create a better everyday life for the many people,' is celebrating its 20th anniversary this year since the opening of its first store in Japan, IKEA Tokyo-Bay (IKEA Funabashi), in Funabashi City, Chiba Prefecture, in April 2006. To commemorate the 20 years of walking alongside the people of Japan and being close to their life at home, a special anniversary campaign with the theme 'We love this home. With 20 years of gratitude, and into the future.' will be held at IKEA stores nationwide.
During this period, special projects with the new Pokemon game 'Poko a Pokemon', a collaboration with Shibuya Font, the sale of the 'AURTIENDE' anniversary collection, special offers for IKEA Family members, and store events will be rolled out. Furthermore, passing this milestone, new initiatives will proceed towards realizing a 'more accessible, more affordable, more sustainable IKEA', including the development of new stores as part of accelerating omnichannelization. Through these movements, we will continue to propose home-building ideas that make people feel 'I love this home.'
## 20 Years of Walking Alongside Life in Japanese Homes
**More Accessible**
Since its founding in July 2002 and the opening of its first store (IKEA Tokyo-Bay) in April 2006, IKEA Japan has walked with the aim of becoming a 'partner for life at home' for the people of Japan. We have accumulated both big and small steps to help people build homes that make them feel 'I love this home.' Upon expanding into Japan, leading up to the opening of the first store, we started by deeply understanding life in Japanese homes, visiting over 100 homes (home visits) mainly in the Tokyo metropolitan area and investigating over 40,000 photos of Japanese residences. After opening IKEA Tokyo-Bay, as a multi-channel retailer, we opened large stores in Kanto, Kansai, Kyushu, Tohoku, and Tokai. We regularly conduct home visits in each area to grasp the needs of our customers' life at home, which we then reflect in the proposals we make at our stores.
Subsequently, to meet changing customer needs and market trends, as an omnichannel retailer, we have expanded touchpoints with customers through opening the IKEA online store, launching the IKEA app, opening stores in various formats such as city-center stores, stores within commercial facilities, and IKEA pop-up stores, and expanding product pick-up points.
**More Affordable**
Under the vision of 'to create a better everyday life for the many people', IKEA offers a wide range of home furnishing products combining excellent design and functionality, striving to provide them at the most affordable prices possible so that more people can purchase them. Aiming to realize meaningful low prices, all products are developed and designed at IKEA of Sweden in Älmhult, Sweden, considering the balance of the 5 elements of IKEA's unique product development philosophy 'Democratic Design' (design for everyone): form, function, quality, sustainability, and low price.
IKEA always handles about 9,500 items, of which about 2,000 are replaced every year.
During this period, special projects with the new Pokemon game 'Poko a Pokemon', a collaboration with Shibuya Font, the sale of the 'AURTIENDE' anniversary collection, special offers for IKEA Family members, and store events will be rolled out. Furthermore, passing this milestone, new initiatives will proceed towards realizing a 'more accessible, more affordable, more sustainable IKEA', including the development of new stores as part of accelerating omnichannelization. Through these movements, we will continue to propose home-building ideas that make people feel 'I love this home.'
## 20 Years of Walking Alongside Life in Japanese Homes
**More Accessible**
Since its founding in July 2002 and the opening of its first store (IKEA Tokyo-Bay) in April 2006, IKEA Japan has walked with the aim of becoming a 'partner for life at home' for the people of Japan. We have accumulated both big and small steps to help people build homes that make them feel 'I love this home.' Upon expanding into Japan, leading up to the opening of the first store, we started by deeply understanding life in Japanese homes, visiting over 100 homes (home visits) mainly in the Tokyo metropolitan area and investigating over 40,000 photos of Japanese residences. After opening IKEA Tokyo-Bay, as a multi-channel retailer, we opened large stores in Kanto, Kansai, Kyushu, Tohoku, and Tokai. We regularly conduct home visits in each area to grasp the needs of our customers' life at home, which we then reflect in the proposals we make at our stores.
Subsequently, to meet changing customer needs and market trends, as an omnichannel retailer, we have expanded touchpoints with customers through opening the IKEA online store, launching the IKEA app, opening stores in various formats such as city-center stores, stores within commercial facilities, and IKEA pop-up stores, and expanding product pick-up points.
**More Affordable**
Under the vision of 'to create a better everyday life for the many people', IKEA offers a wide range of home furnishing products combining excellent design and functionality, striving to provide them at the most affordable prices possible so that more people can purchase them. Aiming to realize meaningful low prices, all products are developed and designed at IKEA of Sweden in Älmhult, Sweden, considering the balance of the 5 elements of IKEA's unique product development philosophy 'Democratic Design' (design for everyone): form, function, quality, sustainability, and low price.
IKEA always handles about 9,500 items, of which about 2,000 are replaced every year.