IKEA Announces Special Project "Discover a Fun Life with Pokémon at IKEA" to Commemorate 20th Anniversary, Collaborating with New Pokémon Game "Poko a Pokémon"

"IKEA Japan K.K. (Head office: Funabashi City, Chiba Prefecture; Representative Director and Chief Sustainability Officer: Petra Fäldt), the Japanese subsidiary of IKEA, a Swedish-born home furnishing company with the vision of "creating a better everyday life for the many people," announces a special collaboration with the new Pokémon game "Poko a Pokémon" to commemorate its 20th anniversary. Through a unique experience where the cloud island "IKEA Island" appears in the game and rooms from the game are recreated in IKEA stores, IKEA proposes incorporating "playfulness" into home life." "IKEA believes that "home" is not just a place, but a space where one can feel most comfortable in the world. As a "partner in home life," IKEA offers ideas, inspiration, products, and services at affordable prices to help create a more comfortable and sustainable everyday life, supporting more people in building homes they "love."" "Furthermore, people's curiosity about life, needs, and ideal homes is IKEA's driving force. With abundant curiosity and guided by IKEA's value of "togetherness," IKEA continues to explore the further possibilities of "home life" through collaboration with co-workers, customers, local communities, partners, and suppliers. IKEA Japan, which will celebrate its 20th anniversary in April 2026, will launch a special project to mark this milestone." "To commemorate its 20th anniversary, IKEA Japan will launch a special collaboration with the new Pokémon game "Poko a Pokémon."" "The protagonist of "Poko a Pokémon" is Ditto, who has transformed into a human. Ditto, transformed into a human, gains more abilities by learning the moves of the Pokémon it encounters. Players can collect materials to make furniture, grow vegetables to cook, build houses, and enjoy a relaxed life by creating a comfortable town with Pokémon. IKEA also proposes various home living styles, enabling everyone to create spaces that reflect their individuality in real life through inspiration and solutions." "This special collaboration also celebrates significant milestones for both companies. Pokémon is celebrating its 30th anniversary, and IKEA Japan is celebrating the 20th anniversary of its first store opening in Japan. Pokémon and IKEA share a common thread in connecting people and valuing "playfulness." IKEA has conveyed this sentiment through its vision of "creating a better everyday life for the many people."" "Nicolas Johnson, Growth & Marketing Manager at IKEA Japan K.K., states: "As a 'partner in home life,' IKEA supports people in creating homes they 'love.' Guided by abundant curiosity and 'togetherness,' one of IKEA's values, we cherish collaboration with partners to realize our vision of delivering a more comfortable everyday life to many people in Japan. IKEA also believes that a home life full of 'playfulness' enhances well-being, stimulates creativity, and fosters time to be oneself. We are very much looking forward to proposing such a way of home life through this special collaboration with 'Poko a Pokémon.'" " "**[Overview of Special Pokémon Project]**" "■ Event Title: Discover a Fun Life with Pokémon at IKEA" "■ Event Period: April 1 (Wednesday) – May 10 (Sunday), 2026" "■ Location: IKEA stores *IKEA Okayama is excluded." "*Please check your local store information for details." "■ URL: https://www.ikea.com/jp/ja/campaigns/20th-anniversary-pokemon-pub72465cf0/" "**Pokémon Room Sets (April 1 (Wednesday) – May 10 (Sunday))**" "The cloud island "IKEA Island" will appear in the "Poko a Pokémon" game. By entering an "address" using the "Virtual Mode" in the game, you can visit "IKEA Island." On "IKEA Island," special rooms designed by IKEA interior designers, inspired by Pikachu and Snorlax, will appear. These are unique and "playful" spaces designed with each Pokémon in mind." "The rooms from the game will also be recreated in IKEA stores across Japan, allowing visiting customers to actually experience home life created by IKEA designers inspired by Pokémon. Furthermore, IKEA's Pokémon room sets will provide a code ("address") to visit "IKEA Island" in the "Poko a Pokémon" game, allowing enjoyment both in the game and at IKEA stores." "**Pikachu-themed room set:** This room set is inspired by the expressive and energetic Pikachu. By combining IKEA's kids' products with Swedish-style mushroom and leaf motifs, it creates a deep forest atmosphere. The room set design adopts an open layout with elements of socializing, resting, creating, and playing." "**Snorlax-themed room set:** Inspired by Snorlax's relaxed way of spending time, a cozy sleeping area is placed at the center of the room. A dining table is laid out right next to the bed. The wall-to-wall storage system accommodates daily necessities as well as food stock. The soft blue and white coordination creates an atmosphere as if floating on a cloud." "■Notes" "*Please find the "address" to go to "IKEA Island" at IKEA stores." "*You can visit "IKEA Island" in the "Poko a Pokémon" game only between April 1 (Wednesday) and June 30 (Tuesday)." "*Each store will feature either two types (Pikachu and Snorlax inspired rooms) or one type of room set." "*Photography of the room sets is permitted, but please cooperate in sharing space during crowded times." "**In-store Activities at IKEA (April 18 (Saturday) – May 10 (Sunday))**" "* **"Poko a Pokémon" Stamp Rally:**" "As one of IKEA Japan's 20th-anniversary initiatives, a stamp rally will be held in collaboration with the new Pokémon game "Poko a Pokémon." At each stamp rally station, discover IKEA trivia along with the Pokémon appearing in "Poko a Pokémon." The stamp rally sheet can be taken home as a souvenir." "**[Stamp Rally Sheet Distribution Location]**" "Distributed at the entrance of IKEA stores." "*Limited to one sheet per person." "**[How to Participate]**" "①Receive the stamp rally sheet and read the instructions." "②Look for Pokémon stations inside IKEA stores." "③There are 7 stamps in total. Collect them all." "* **Giveaway & Lottery Project:**" "IKEA Family members who spend 5,000 yen (tax included) or more in a single transaction should visit the Customer Service Area (after the checkout area). After confirming your IKEA Family number and receipt, you will receive one original IKEA Japan and Pokémon sticker. You can also participate in a prize lottery." "**[How to Participate]**" "①On the day of shopping, bring your receipt to the Customer Service Area (after the checkout area) of the store where you made your purchase." "②At the counter, staff will confirm your receipt and IKEA Family number and hand you a sticker." "③Those wishing to participate in the lottery should scan the QR code presented by the staff with their mobile phone camera, enter the required information into the application form, and apply." "*Sticker and lottery application must be made simultaneously." "*There are 6 sticker designs in total (2 designs change weekly), and you cannot choose the design. Also, they are available while supplies last." "*One sticker will be distributed per receipt of 5,000 yen (tax included) or more." "*Receipts cannot be combined." "*Food and home furnishing products are eligible. Services and IKEA gift card purchases are excluded. Use of the Swedish Bistro, online store, and remote shopping purchases are excluded." "*Lottery application is limited to one entry per person." "■Notes" "*IKEA Family membership registration is required." "*Applications that do not meet the participation conditions will be invalid." "*Contents may change without prior notice. Please be aware in advance." "*Participation may be restricted due to crowded conditions." "* **Swedish Restaurant Project**" "To commemorate the 20th anniversary, cakes at the Swedish Restaurant will be adorned with Pokémon decorations! Pokémon-designed paper picks will be used on the cakes. Additionally, a Pokémon photo spot will be set up inside the Swedish Restaurant."