IJTT Begins First-Ever Radio Commercial Broadcast on Nippon Broadcasting System's "All Night Nippon"
—Strengthening corporate recognition and brand communication with its first sound logo—
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 13:00 (1434h 0m after Published)
IJTT Co., Ltd. (Headquarters: Kanagawa-ku, Yokohama, Kanagawa Prefecture; President and CEO: Tatsuya Suzuki; hereinafter "IJTT") will begin broadcasting radio commercials on the popular Nippon Broadcasting System program "All Night Nippon" starting today, April 3rd (Friday).
## Radio CM Content and Features
To communicate our business activities and our passion for manufacturing in a more familiar way to a wider audience, we will be rolling out two types of commercials with different concepts.
*You can listen to the commercials on our website.*
https://www.ijtt.co.jp/news/202604cm.html
1. Title: "What Kind of Company?" (20 seconds)
**CM Story:** Through a conversation between a man and a woman, this commercial introduces with a sense of surprise that IJTT's business is not limited to manufacturing automotive parts but spans a wide range, including parts for robots and construction machinery, and even aims to contribute to achieving carbon neutrality.
2. Title: "4-Letter Alphabet Quiz" (20 seconds)
**CM Story:** In the unique format of a "4-Letter Alphabet Quiz," following familiar 4-letter words, our company name "IJTT" is presented in a memorable way. It conveys our message as a company that realizes a sustainable future through manufacturing.
*CM1 "What Kind of Company?" and CM2 "4-Letter Alphabet Quiz" are scheduled to be broadcast on an alternating weekly basis.*
## About the First Sound Logo and CM Production
For this commercial production, we have newly created a sound logo to make our company's brand memorable. The music was composed by a renowned singer-songwriter. The narration for the commercial was performed by a popular voice actor active in anime and narration, with recordings proceeding through fine adjustments to vocal expression and tempo.
## Radio CM Broadcast Overview
- **Broadcasting Station:** Nippon Broadcasting System (AM1242 + FM93)
- **Program Name:** All Night Nippon
- **Start Date:** From Friday, April 3, 2026 (End date: TBD)
- **Broadcast Day:** Every Friday
- **Broadcast Time:** 25:00–27:00
- *You can listen for 7 days after the broadcast via "radiko" on your smartphone or computer.*
## About IJTT
IJTT has a long history in the fields of casting, forging, and engine manufacturing (*1), primarily contributing to Japan's industrial development through the manufacture of automotive parts, construction machinery parts, and industrial engines. Currently, leveraging our technological capabilities that allow for integrated processes from material development to finished product manufacturing, we have also expanded into the industrial robot field. We enable the supply of high-precision, high-durability parts required for next-generation manufacturing sites and contribute to the promotion of smart factories.
*1 IJTT was formed in 2019 through the integration of Imetaltec Co., Ltd., Jidosha Buhin Kogyo Co., Ltd., TDF Corporation, and IJT Technology Holdings Co., Ltd., each with a history of nearly 100 years.
## Radio CM Content and Features
To communicate our business activities and our passion for manufacturing in a more familiar way to a wider audience, we will be rolling out two types of commercials with different concepts.
*You can listen to the commercials on our website.*
https://www.ijtt.co.jp/news/202604cm.html
1. Title: "What Kind of Company?" (20 seconds)
**CM Story:** Through a conversation between a man and a woman, this commercial introduces with a sense of surprise that IJTT's business is not limited to manufacturing automotive parts but spans a wide range, including parts for robots and construction machinery, and even aims to contribute to achieving carbon neutrality.
2. Title: "4-Letter Alphabet Quiz" (20 seconds)
**CM Story:** In the unique format of a "4-Letter Alphabet Quiz," following familiar 4-letter words, our company name "IJTT" is presented in a memorable way. It conveys our message as a company that realizes a sustainable future through manufacturing.
*CM1 "What Kind of Company?" and CM2 "4-Letter Alphabet Quiz" are scheduled to be broadcast on an alternating weekly basis.*
## About the First Sound Logo and CM Production
For this commercial production, we have newly created a sound logo to make our company's brand memorable. The music was composed by a renowned singer-songwriter. The narration for the commercial was performed by a popular voice actor active in anime and narration, with recordings proceeding through fine adjustments to vocal expression and tempo.
## Radio CM Broadcast Overview
- **Broadcasting Station:** Nippon Broadcasting System (AM1242 + FM93)
- **Program Name:** All Night Nippon
- **Start Date:** From Friday, April 3, 2026 (End date: TBD)
- **Broadcast Day:** Every Friday
- **Broadcast Time:** 25:00–27:00
- *You can listen for 7 days after the broadcast via "radiko" on your smartphone or computer.*
## About IJTT
IJTT has a long history in the fields of casting, forging, and engine manufacturing (*1), primarily contributing to Japan's industrial development through the manufacture of automotive parts, construction machinery parts, and industrial engines. Currently, leveraging our technological capabilities that allow for integrated processes from material development to finished product manufacturing, we have also expanded into the industrial robot field. We enable the supply of high-precision, high-durability parts required for next-generation manufacturing sites and contribute to the promotion of smart factories.
*1 IJTT was formed in 2019 through the integration of Imetaltec Co., Ltd., Jidosha Buhin Kogyo Co., Ltd., TDF Corporation, and IJT Technology Holdings Co., Ltd., each with a history of nearly 100 years.
FAQ
Why did IJTT start radio commercials?
The goal is to increase brand awareness among the general public, moving beyond its B2B focus. It specifically aims to deepen understanding of its diverse businesses beyond auto parts and enhance recruitment.
What kind of program is 'All Night Nippon'?
It is a long-running, popular late-night radio program broadcast by Nippon Broadcasting System for decades. It has a strong influence, mainly on young to middle-aged audiences.
What is IJTT?
It is a major manufacturer of parts for automobiles, construction machinery, and industrial robots. Formed from the merger of four historic companies, it handles everything from material development to manufacturing.