"New Electricity Award 2025" Announced! Octopus Energy Ranks First in Overall Satisfaction
EID Inc. announced the "New Electricity Award 2025," selecting Octopus Energy as the number one in overall satisfaction.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 01:06 (1h 6m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 15:00 (373h 53m after Collected)
EID Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director: Hiroshi Miyakawa) has conducted a satisfaction survey targeting users of new electricity providers and announces the "New Electricity Award 2025."
Amidst rising prices, how do consumers feel about electricity as a vital infrastructure? This satisfaction survey was conducted to mark the 10th anniversary of electricity liberalization. New electricity providers are also seeing active participation from telecommunications companies.
Reasons for choosing a new electricity provider included "electricity rates were cheaper" and "pricing plans/discounts (including set discounts) were attractive." Additionally, many respondents chose options such as "points can be earned/used" and "campaigns (discounts/point offers) were attractive."
Regarding the duration of using new electricity providers, 48.4% have been using them for over 5 years, and a high 69.3% of users expressed their intention to continue using them.
The results are as follows:
■Overall Satisfaction
Grand Prize | Octopus Energy (TG Octopus Energy) |
|---|---|
Excellence Award | Shin Energy (Shin Energy) |
■Perception of Pricing
Grand Prize | Octopus Energy (TG Octopus Energy) |
|---|---|
Excellence Award | Shin Energy (Shin Energy) |
■Brand Reliability
Grand Prize | Osaka Gas |
|---|---|
Excellence Award | Tokyo Gas |
■Intention to Continue
Grand Prize | Shin Energy (Shin Energy) |
|---|---|
Excellence Award | eo Denki (Optage) |
■Overall Satisfaction
Grand Prize | Octopus Energy (TG Octopus Energy) |
|---|---|
Excellence Award | Osaka Gas |
■Intention to Continue
Grand Prize | Toho Gas |
|---|---|
Excellence Award | Osaka Gas |
■Overall Satisfaction
Grand Prize | Saibu Gas |
|---|---|
Excellence Award | Octopus Energy (TG Octopus Energy) |
■Intention to Continue
Grand Prize | eo Denki (Optage) |
|---|---|
Excellence Award | Osaka Gas |
【Survey Overview】
Survey Period: Friday, February 20, 2026 - Monday, March 16, 2026
Target Audience: Individuals who meet the following conditions:
- Currently using a "new electricity provider" for their home electricity.
* "New electricity" in this survey refers to electricity retailers other than the former general electricity utilities.
- Have been involved in the selection of their current electricity provider in some way.
* Those who answered "I was not involved at all" are excluded.
Target Area: Nationwide
Target Age: 20-69 years old
Number of Valid Responses:
New electricity users: 6,051
* Respondents who met the screening criteria above.
Survey Method: Internet survey
* Conducted using the survey site "Anpara" operated by EID Inc. and external cooperation panels.
Regarding Aggregation and Evaluation:
In this survey, aggregation and evaluation were performed using only respondents who met the applicable conditions for each category.
- Single Living Category: Targeted individuals who answered "Living alone (no cohabiting family members)" in the cohabiting family question.
- Family Category: Targeted individuals who selected "Any cohabiting family members" in the cohabiting family question.
* The number of services evaluated is limited to those that meet the standard number of valid responses within each category, and the number of evaluated services varies by category.
■Regarding the Sale of the Detailed Report for This Satisfaction Survey
"New Electricity Award 2025" Report: 330,000 yen (tax included)
* The content includes a detailed report analysis of current users, covering reasons for choosing a new electricity provider, intention to continue, how they learned about it, ease of app usage, and their previous electricity provider.
[Inquiries regarding report purchase here]
■Inquiries Regarding This Release
Media Business Division, Contact: Koita
https://www.iid.co.jp/contact/media_contact.html?recipient=rbb
EID Inc.
17F Harmony Tower, 1-32-2 Honcho, Nakano-ku, Tokyo 164-0012
URL: https://www.iid.co.jp/
FAQ
What is the "New Electricity Award 2025"?
It is an award ceremony based on a satisfaction survey of new electricity users conducted by EID Inc., recognizing the electricity providers that received the highest evaluations in each category.
Which electricity provider ranked first in overall satisfaction?
Octopus Energy (TG Octopus Energy) was selected as the number one (Grand Prize winner) for overall satisfaction.
What are the conditions for survey participants?
Participants must be currently using a "new electricity provider" at home and have been involved in the selection of that provider. The survey targets users nationwide aged 20 to 69.
When was the survey conducted?
The survey period was from Friday, February 20, 2026, to Monday, March 16, 2026.
Can the survey report be purchased?
Yes, the detailed report for the "New Electricity Award 2025" can be purchased for 330,000 yen (tax included). For inquiries regarding purchase, please contact the information provided in the release.