"New Electricity Award 2025" Announced! Octopus Energy Ranks First in Overall Satisfaction

EID Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director: Hiroshi Miyakawa) has conducted a satisfaction survey targeting users of new electricity providers and announces the "New Electricity Award 2025."

Amidst rising prices, how do consumers feel about electricity as a vital infrastructure? This satisfaction survey was conducted to mark the 10th anniversary of electricity liberalization. New electricity providers are also seeing active participation from telecommunications companies.

Reasons for choosing a new electricity provider included "electricity rates were cheaper" and "pricing plans/discounts (including set discounts) were attractive." Additionally, many respondents chose options such as "points can be earned/used" and "campaigns (discounts/point offers) were attractive."

Regarding the duration of using new electricity providers, 48.4% have been using them for over 5 years, and a high 69.3% of users expressed their intention to continue using them.

The results are as follows:

Overall Satisfaction Grand Prize Octopus Energy (TG Octopus Energy) Excellence Award Shin Energy (Shin Energy)

Perception of Pricing Grand Prize Octopus Energy (TG Octopus Energy) Excellence Award Shin Energy (Shin Energy)

Brand Reliability Grand Prize Osaka Gas Excellence Award Tokyo Gas

Intention to Continue Grand Prize Shin Energy (Shin Energy) Excellence Award eo Denki (Optage)

Overall Satisfaction Grand Prize Octopus Energy (TG Octopus Energy) Excellence Award Osaka Gas

Intention to Continue Grand Prize Toho Gas Excellence Award Osaka Gas

Overall Satisfaction ・ Grand Prize Saibu Gas Excellence Award Octopus Energy (TG Octopus Energy)

Intention to Continue ・ Grand Prize eo Denki (Optage) Excellence Award Osaka Gas

【Survey Overview】 Survey Period: Friday, February 20, 2026 - Monday, March 16, 2026

Target Audience: Individuals who meet the following conditions: - Currently using a "new electricity provider" for their home electricity. * "New electricity" in this survey refers to electricity retailers other than the former general electricity utilities. - Have been involved in the selection of their current electricity provider in some way. * Those who answered "I was not involved at all" are excluded.

Target Area: Nationwide

Target Age: 20-69 years old

Number of Valid Responses: New electricity users: 6,051 * Respondents who met the screening criteria above.

Survey Method: Internet survey * Conducted using the survey site "Anpara" operated by EID Inc. and external cooperation panels.

Regarding Aggregation and Evaluation: In this survey, aggregation and evaluation were performed using only respondents who met the applicable conditions for each category. - Single Living Category: Targeted individuals who answered "Living alone (no cohabiting family members)" in the cohabiting family question. - Family Category: Targeted individuals who selected "Any cohabiting family members" in the cohabiting family question. * The number of services evaluated is limited to those that meet the standard number of valid responses within each category, and the number of evaluated services varies by category. ■Regarding the Sale of the Detailed Report for This Satisfaction Survey "New Electricity Award 2025" Report: 330,000 yen (tax included) * The content includes a detailed report analysis of current users, covering reasons for choosing a new electricity provider, intention to continue, how they learned about it, ease of app usage, and their previous electricity provider.

[Inquiries regarding report purchase here]

Inquiries Regarding This Release Media Business Division, Contact: Koita https://www.iid.co.jp/contact/media_contact.html?recipient=rbb

EID Inc. 17F Harmony Tower, 1-32-2 Honcho, Nakano-ku, Tokyo 164-0012 URL: https://www.iid.co.jp/