A New TV Viewing Experience Woven from TV Shows to Maps: NTV's "Meshidora" Official Digital Map to be Published Weekly on "PointMap+" / Startup iHistory Inc.

iHistory Inc. (Headquarters: Minato-ku, Tokyo; CEO: Issei Nakano; hereinafter iHistory Inc.), a startup providing the web service "PointMap+" that allows anyone to easily create original digital maps, has begun a new initiative as a PR measure for Nippon TV's program "Meshi Dora ~Kanechika & Shinnosuke's Gourmet Drive~" (hereinafter Meshi Dora). This initiative involves publishing an official digital map that compiles the restaurants and spots introduced in the program, updated weekly.

"Meshi Dora" Official Digital Map URL
https://ihistory.site/profilepage/u/meshidora_ntv

"Meshi Dora" Official Digital Map QR Code

◾️ Towards an Experience Where You Can Quickly Find and Visit "That Place" You Saw on the Show

"Meshi Dora" is a completely unscripted, unrehearsed gourmet drive program where Daiki Kanechika of the comedy duo EXIT and actor Shinnosuke Mitsushima travel across Japan with a different guest each episode.

The stores and locations introduced in the program often become trending topics on social media after broadcast, creating a strong desire among fans to "actually go there."

As a PR measure for "Meshi Dora," the spots featured in the program are now being mapped on "PointMap+" and published as the program's official digital map.

This map will be updated weekly, with new spots continuously added after each broadcast.

◾️ "Mapping" the TV Viewing Experience with "PointMap+"

"PointMap+" is a web service that allows anyone to easily create and publish their own unique digital maps by combining photos and text. A new type of influencer called a "Mapper," who creates digital maps (maps) based on a theme and shares their unique perspective and stories, is increasing worldwide. Beyond individuals, it is also expanding as a new information dissemination platform for local governments, and a "Mapper Culture" centered around digital maps is gradually taking root.

Through this initiative, viewers can check the restaurants and spots introduced in the program at any time and relive the show's experience. It offers a new TV viewing experience that doesn't end with just "watching the show" but allows viewers to "experience the show using a digital map."

Spot information from past episodes is also continuously accumulated on the map, allowing viewers to look back on the entire "journey's trajectory" of the program at any time.

◾️ A New Initiative Connecting TV Program Content and Location Information

This initiative is a new attempt to expand the value of content by linking TV programs with digital maps, connecting the viewing experience to real-world actions, and promoting online viewing of the program.

Furthermore, the "pilgrimage" to program locations via digital maps has a high affinity with regional revitalization. For example, it can contribute to "overtourism countermeasures (dispersing tourists)" and "driving customers to local restaurants."

"PointMap+" will continue to collaborate with various content, including TV programs and web media, aiming to create a new form of entertainment that allows people to share and enjoy location information on maps.

◾️ Comments on this Initiative

Comment from Mr. Katsufumi Fu, Producer, Nippon Television Network Corporation, "Meshi Dora ~Kanechika & Shinnosuke's Gourmet Drive~"

"Regular broadcasting of 'Meshi Dora' started in October 2023, and we have visited over 120 municipalities, introducing delicious local cuisine and attractive spots unique to each region.

As we continued location shooting, we had more opportunities to speak with shop owners and local residents, and the MCs and production staff are very happy that 'Meshi Dora' is gradually becoming a part of viewers' lives.

As the number of fans increased, we received many requests saying, 'I want to actually visit the spots introduced on Meshi Dora!' While we were looking for ways to help viewers enjoy the program even more, PointMap+ reached out to us.

By publishing the map on the program's website after the broadcast, viewers can smoothly access information about the shops and spots introduced. We believe that being able to not only watch on TV but also actually visit the locations and experience the world of 'Meshi Dora' is a major attraction.

In terms of providing new experiential value to viewers, we feel that PointMap+ is supporting the realization of the best user experience that only television can create."

Comment from Mr. Issei Nakano, CEO, iHistory Inc.

"Places introduced on TV programs strongly motivate viewers to 'want to go there.' However, in reality, viewers often have to search with a vague memory of the shop's name or location, and many times they can't find it. For fans like us, this is a very disappointing experience.

By publishing the spots introduced on 'Meshi Dora' as an official digital map every week, viewers can check the locations visited by the talent on the map and relive the experience. We believe this serves as a tool for enjoying the program more deeply and also contributes to the revitalization of the introduced regions and local shops.

'PointMap+' will continue to collaborate with various content, including TV programs and web media, to create an environment where digital maps can make viewing experiences even more enjoyable in the entertainment field."

"Meshi Dora ~Kanechika & Shinnosuke's Gourmet Drive~"
Every Sunday, 12:45 PM - 2:00 PM
Broadcast on Nippon TV (Kanto local) / Streaming on TVer and Hulu
Cast: Daiki Kanechika (EXIT), Shinnosuke Mitsushima

[Staff]
Producers: Katsufumi Fu, Hideaki Amano
Director: Yukihiro Tamura
Production Company: Creative 30, The Works
Production and Copyright: Nippon Television

Official Website: https://www.ntv.co.jp/meshidora/
Official X: https://x.com/meshidora_ntv
Official Instagram: https://www.instagram.com/meshidora_ntv/
Official TikTok: https://www.tiktok.com/@meshidora_ntv
Official Hashtag: #メシドラ

"Meshi Dora" Official Digital Map URL
https://ihistory.site/profilepage/u/meshidora_ntv

"Meshi Dora" Official Digital Map QR Code

■ What is PointMap+?

'PointMap+' is a web service that allows you to easily create and share "highly designed digital maps" by simply selecting a design that matches your branding or theme from 26 map design templates and overlaying photos and text.