dentsu Japan Launches New 'AI For Growth 3.0' Strategy and Integrated AI Product Suite
dentsu Japan has upgraded its AI strategy to 'AI For Growth 3.0,' introducing the 'AI For Growth Suite' to implement specialized AI agents into corporate marketing workflows.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:30
- 🔍 Collected: May 25, 2026 at 11:01
- 🤖 AI Analyzed: May 27, 2026 at 02:54 (39h 52m after Collected)
dentsu Japan Group companies (Ignition Point, Dentsu, Dentsu Digital, and Dentsu Soken) have refreshed their unique AI strategy to 'AI For Growth 3.0.' Moving beyond conceptual use, the group has begun implementing and operating multiple specialized AI agents, embedded with years of marketing expertise, directly into corporate business processes. As a core component, they launched the 'AI For Growth Suite' today, an integrated AI product series providing end-to-end support for the marketing process.
AI utilization has shifted to an 'implementation' phase, where general-purpose AI is proving insufficient for driving significant business growth. The new strategy focuses on 'Marketing Specialized AI' to support decision-making and value creation. This is built on the proprietary 'PSDCA model,' which adds 'Simulation' to the traditional PDCA cycle. This model is powered by two engines: the 'Creative Thinking Model' for ideation and the 'People Model' for understanding human values.
'AI For Growth Suite' integrates existing and new AI capabilities to manage workflows from research and strategy to execution and optimization. To support this, Dentsu Soken has established an 'AI Development Center,' and the 'dentsu Japan AI Center,' with 1,000 specialists, leads the implementation. For governance, all systems follow the 'Dentsu Group AI Principles,' ensuring humans make final decisions, supported by risk management from the 'AI Governance Committee.'
AI utilization has shifted to an 'implementation' phase, where general-purpose AI is proving insufficient for driving significant business growth. The new strategy focuses on 'Marketing Specialized AI' to support decision-making and value creation. This is built on the proprietary 'PSDCA model,' which adds 'Simulation' to the traditional PDCA cycle. This model is powered by two engines: the 'Creative Thinking Model' for ideation and the 'People Model' for understanding human values.
'AI For Growth Suite' integrates existing and new AI capabilities to manage workflows from research and strategy to execution and optimization. To support this, Dentsu Soken has established an 'AI Development Center,' and the 'dentsu Japan AI Center,' with 1,000 specialists, leads the implementation. For governance, all systems follow the 'Dentsu Group AI Principles,' ensuring humans make final decisions, supported by risk management from the 'AI Governance Committee.'
FAQ
「AI For Growth 3.0」のこれまでの戦略との最大の違いは何ですか？
AI活用をビジョンや一部業務にとどめず、電通グループの実践知を組み込んだ複数の「専門AIエージェント」を実際の業務プロセスに実装・運用する「実装」フェーズへの移行が最大の特徴です。
「PSDCAモデル」とはどのようなモデルですか？
従来のPDCAサイクルに、複数の選択肢や結果を予測する「シミュレーション（Simulation）」を組み込んだ独自のモデルです。
「AI For Growth Suite」はどのような業務を支援しますか？
調査、戦略立案、企画、実行、改善といった一連のマーケティング業務全体を、PSDCAモデルに基づいて横断的に支援します。
AIの活用におけるガバナンス体制はどのようになっていますか？
「電通グループAI原則」に基づき、最終的な意思決定を人間が行うことを前提に設計されています。また、専門家組織「AIガバナンスコミッティ」が継続的なリスク管理を行います。
このプロジェクトに関わる開発・人財体制について教えてください。
電通総研の「AI開発センター」がソリューション開発を担い、約1000人の専門人財を擁する「dentsu Japan AIセンター」が導入や高度化をリードしています。