IFS Transitions from User-Based to Managed Asset-Based New Pricing Model
Industrial AI software provider IFS announced a shift from traditional user-based pricing to a new pricing model based on the number of managed assets, enabling unrestricted enterprise AI deployment.
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- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
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April 2, 2026, Paris (France) — IFS, the leading provider of industrial AI software, today announced a new pricing model that fundamentally changes how Enterprise AI is purchased and deployed. This empowers companies to freely deploy industrial AI in critical situations across all domains without restricting usage due to cost concerns.
IFS is overhauling the traditional industry practice of 'user-based pricing' and moving to a model aligned with actual business operations. Under the new pricing model, customers pay based on the number of facilities and assets they manage, not the number of users accessing the system. For example, an energy company managing 400 offshore installations will be charged based on those 400 installations, regardless of the 12,000 employees accessing the data or the number of devices.
This model aligns software investment with the operational assets customers manufacture, manage, and maintain, such as ships, parts, infrastructure, and production facilities. As a result, it delivers predictable costs commensurate with operations, fostering project expansion and corporate growth without being constrained by user-based licensing.
Furthermore, this initiative serves as a catalyst for the entire industry to rethink how software is delivered and how pricing is structured.
### Why now?
In the industrial sector, the possibilities for 'production', 'maintenance', and 'delivery' are expanding on an unprecedented scale thanks to industrial AI. There is no inevitable need to suppress this potential with user-based pricing. With the new pricing model, IFS's technology evolves beyond merely enhancing employee productivity into a direct driver of the business itself and its outcomes. This is a commercial model tied to customer success.
This model is designed for 'Systems of Action' in the industrial sector. By aligning software investment not with the number of users accessing the system, but with the operational environment managed by the enterprise, it achieves operations based on measurable, auditable, and transparent metrics. The philosophy is to pay only for the actual business value generated by the system, rather than charging per individual user, contractor, or automated process.
This evolution in pricing directly supports IFS's industrial AI strategy and anticipates changing market needs. As the transition to AI-driven industrial environments accelerates, it empowers customers to confidently seize changes and opportunities, translating them into business growth.
### Statement by Mark Moffat, CEO of IFS:
"This is a clear message to our customers. IFS wants you to utilize AI wherever it can create value, rather than restricting the number of users. We do not want our customers to be in a situation where they have to choose between automating business processes and managing software costs. With this pricing revision, that trade-off is eliminated. We are pricing based on the business itself, not the employees."
### Statement by Mickey North Rizza, Group Vice President, Enterprise Software, IDC:
"By taking pricing to the next stage, IFS is giving buyers the flexibility they need in a world predicated on agentic AI. IFS's new pricing model aligns software costs with the sources of value required for business operations."
IFS is overhauling the traditional industry practice of 'user-based pricing' and moving to a model aligned with actual business operations. Under the new pricing model, customers pay based on the number of facilities and assets they manage, not the number of users accessing the system. For example, an energy company managing 400 offshore installations will be charged based on those 400 installations, regardless of the 12,000 employees accessing the data or the number of devices.
This model aligns software investment with the operational assets customers manufacture, manage, and maintain, such as ships, parts, infrastructure, and production facilities. As a result, it delivers predictable costs commensurate with operations, fostering project expansion and corporate growth without being constrained by user-based licensing.
Furthermore, this initiative serves as a catalyst for the entire industry to rethink how software is delivered and how pricing is structured.
### Why now?
In the industrial sector, the possibilities for 'production', 'maintenance', and 'delivery' are expanding on an unprecedented scale thanks to industrial AI. There is no inevitable need to suppress this potential with user-based pricing. With the new pricing model, IFS's technology evolves beyond merely enhancing employee productivity into a direct driver of the business itself and its outcomes. This is a commercial model tied to customer success.
This model is designed for 'Systems of Action' in the industrial sector. By aligning software investment not with the number of users accessing the system, but with the operational environment managed by the enterprise, it achieves operations based on measurable, auditable, and transparent metrics. The philosophy is to pay only for the actual business value generated by the system, rather than charging per individual user, contractor, or automated process.
This evolution in pricing directly supports IFS's industrial AI strategy and anticipates changing market needs. As the transition to AI-driven industrial environments accelerates, it empowers customers to confidently seize changes and opportunities, translating them into business growth.
### Statement by Mark Moffat, CEO of IFS:
"This is a clear message to our customers. IFS wants you to utilize AI wherever it can create value, rather than restricting the number of users. We do not want our customers to be in a situation where they have to choose between automating business processes and managing software costs. With this pricing revision, that trade-off is eliminated. We are pricing based on the business itself, not the employees."
### Statement by Mickey North Rizza, Group Vice President, Enterprise Software, IDC:
"By taking pricing to the next stage, IFS is giving buyers the flexibility they need in a world predicated on agentic AI. IFS's new pricing model aligns software costs with the sources of value required for business operations."