Just Before Summer Vacation, Do Your Child's Feet Truly Fit Their "Current Shoes"? IFME Aeon Lake Town mori Store Holds "Children's Foot Measurement Event"

Children's shoe brand "IFME" (Ifme: Marubeni Consumer Link Co., Ltd.) will hold a "Children's Foot Measurement Event" for two days, July 11 (Sat.) and 12 (Sun.), 2026, at its "IFME Aeon Lake Town mori Store" (Koshigaya City, Saitama Prefecture), the largest directly managed store in the Kanto area, where children's foot sizes and characteristics can be measured with specialized equipment.

IFME aims to support the healthy growth of children and is developing its children's shoes based on pediatric foot medicine. This event was planned with the hope of supporting the selection of shoes that fit growing feet and encouraging families to be mindful of foot health in their daily shoe choices.

It is not uncommon for the feet of rapidly growing children to change size within a few months. Wearing shoes of the appropriate size helps prevent injuries and protects foot health. At this event, based on the measurement results, staff will introduce the characteristics and size guidelines of children's feet, as well as points to check when choosing shoes. This will provide families with an opportunity to learn about their children's feet before the summer vacation and travel season. Additionally, customers who participate in the measurement event will receive a 10% OFF coupon usable at the "IFME Aeon Lake Town mori Store."

"Children's Foot Measurement Event" Overview

● Foot Measurement + Shoe Selection Advice

In addition to measurements using specialized foot measurement equipment, staff will provide advice on points to note when choosing children's shoes. They will answer parents' questions on the spot, such as "Do the shoes they are currently wearing fit?" and "What size should I choose next?"

<Event Details>

Date and Time: July 11 (Sat.) and 12 (Sun.), 10:00 AM - 5:00 PM

Location: Aeon Lake Town mori 2nd Floor, Wood Plaza, South Side, Bridge in front of Montbell

Participation Fee: Free (No reservation required)

*Please note that depending on congestion on the day, there may be a wait for measurements.

<Coupon Details>

Store: IFME Aeon Lake Town mori Store

Expiration Date: From the date of distribution until July 31 (Fri.)

Conditions of Use: 10% OFF with purchases of 3,300 yen or more (tax included)

*Sale items are not eligible for this coupon.

● Children's Participation! Popular Vote Event (Held Simultaneously)

Next to the measurement event, a popular vote will be held for the "TRAIN Series" with train motifs and the "LIVING THINGS Series" with animal motifs. This is a participatory program where children can vote for their favorite items.

Many new items from the "TRAIN Series" and "LIVING THINGS Series" are also available in stores. We offer a wide range of products, from sneakers perfect for commuting to school to sandals, essential for summer outings. Please take this opportunity to browse.

Photos from past general elections

▼ Details on new sandals are also introduced in this press release.

New "Vehicle" Motif Summer Shoes from Children's Shoes "IFME" Appear - Police Car, Fire Truck, Shinkansen, and Yamanote Line Designs Available from Mid-April 2026

Stay comfortable during the hot summer. "Sea Creatures" Summer Shoes Newly Arrive from "IFME LIVING THINGS Series."

[Participant Benefit]: Stickers will be presented to customers who vote.

Kanto Area's Largest Experiential Store "IFME Aeon Lake Town mori Store"

The "IFME Aeon Lake Town mori Store" is the largest IFME directly managed store, with a sales floor area of approximately 25 tsubo (approx. 82.5 sq meters). In addition to a rich lineup, it is equipped with specialized equipment for foot measurement and a photo spot for commemorative photos with favorite shoes. It is an experiential store where families can create "family memories" of their children's foot growth and shoe selection.

Store Overview

Store Name: IFME Aeon Lake Town mori Store

Location: Aeon Lake Town mori 3rd Floor (3-1-1 Lake Town, Koshigaya City, Saitama Prefecture)

Opening Date: March 19, 2026 (Thu.)

Business Hours: 10:00 AM - 9:00 PM *Subject to facility hours

About IFME

"Growing Together, Walking Together."

From first shoes to baby, kids, and junior sizes, IFME is available nationwide through directly managed stores, online stores, and shoe specialty stores. In joint research with Professor Shunsuke Torii of Waseda University's Graduate School of Sport Sciences, IFME focuses not only on children's feet and walking but also on their surrounding lifestyles and environments, creating "shoes" that support the development of children's precious feet.

IFME's original features include the "Outside Strap," designed for ease of putting on by children themselves, and the "Windlass Saucer ®" insole, which fosters healthy foot development in children.

IFME Official Website: https://ifme.jp/

Company Overview

Marubeni Consumer Link Co., Ltd. is a lifestyle business company of the Marubeni Group, established in April 2026 through the merger of Marubeni Fashion Link Co., Ltd. and Marubeni Consumer Brands Co., Ltd. The company plans, manufactures, and sells apparel, footwear, miscellaneous goods, and engages in brand-related businesses, consolidating and strengthening integrated functions from manufacturing to marketing and sales. Through collaboration with domestic and international group companies and partners, it aims to improve product competitiveness, propose new products and brands, expand business domains and areas, and create sustainable value in the lifestyle field.

URL: https://www.marubeni-cl.com/