Sponsorship of Strider Cup 2026 'Taiyo no Stage'

IFME, a brand supporting children's healthy daily lives (Marubeni Consumer Link, Ltd.), is sponsoring the 'Strider Cup 2026: Taiyo no Stage,' to be held on May 30th (Sat) and 31st (Sun), 2026. The 'Strider Cup' is one of Japan's largest kids' race events for children riding 'Strider' running bikes. It is a beloved event where many families from across the country gather to experience their 'first challenges' and the 'joy of playing outdoors.' At this event, we will launch the 'Strider Adventure Zone Presented by IFME' as a collaborative project with Strider Japan. Within this zone, we will set up a touch-and-try corner for the 'IFME Sunscreen Aerosol Spray SPF50+ PA++++,' a UV care item that allows for quick, mess-free reapplication during exercise. To ensure families can enjoy outdoor play with peace of mind even under strong sunlight, we are providing an opportunity for all participants of the 'Strider Adventure Zone' to easily try the product. Furthermore, we will present the 'IFME Sunscreen Aerosol Spray' to 800 race participants by including it in their registration kits. IFME skincare will continue to support children's experiences of 'playing to their heart's content' and work toward creating environments where parents and children can enjoy outdoor play with peace of mind.