Low-Irritation Formula Treatment-in Shampoo for Children: Achieve "Naturally Beautiful Hair" That's Smooth and Easy to Comb, Without Squeakiness

Children's shoe brand "IFME" (Marubeni Consumer Brands Corporation) will launch a treatment-in shampoo for kids from "IFME skincare," which develops skincare products to reduce the burden of childcare. It will be available starting April 1, 2026, at IFME directly managed stores, online stores, and other IFME skincare retailers.

As children grow, their hair changes from fine baby hair to stronger strands. Around age two, changes in hair quality and increased hair volume make tangling more noticeable. With more outdoor play, concerns about sweat, dirt, UV rays, and damage from pool chlorine also begin to arise.

This product contains amino acid derivatives that regulate the scalp environment, in addition to the barrier function support ingredients*¹ common to the series. While thoroughly removing dirt and sweat odors from the scalp, moisturizing ingredients protect the scalp's moisture, keeping hair and scalp healthy. It washes gently with a soft texture and an elegant La France pear scent, leaving hair manageable and irresistibly touchable. It can be used by the whole family, from children to adults.

*1 Plant-derived ceramides, amino acids, hyaluronic acid, glycerin, petrolatum, shea butter, dipotassium glycyrrhizate

IFME Treatment-in Shampoo (Foam Type)

IFME Treatment-in Shampoo (Liquid Type)