Ierabu Group Survey: 60.5% of Users Use Portal Sites for Apartment Hunting; AI Usage Among Real Estate Companies Surges to 60%
Ierabu Group released a survey showing that while 60.5% of users rely on portals, AI adoption among real estate firms has jumped by 20% year-on-year, reaching 60%.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:30
- 🔍 Collected: April 28, 2026 at 11:01
- 🤖 AI Analyzed: April 28, 2026 at 14:02 (3h 1m after Collected)
Ierabu Group, a provider of DX (Digital Transformation) support services specialized in the real estate industry, conducted a survey on the use of SNS and AI in apartment hunting among real estate companies and end-users. They announced the results from 801 valid responses.
### Survey Background
In recent years, methods for information gathering and customer acquisition in real estate have shifted due to technological advances, the spread of smartphones, video content, and the emergence of generative AI. This survey aims to clarify the current state of SNS and AI usage.
### Survey Summary
1. Approximately 30% of end-users use SNS for room hunting, and only about 30% of real estate companies utilize it for recruitment.
2. AI usage among real estate companies is approximately 60%, an increase of about 20% compared to the previous year.
3. The number one preferred method for room hunting is real estate portal sites.
### 1. SNS Usage
When asked if they use SNS (Instagram, TikTok, YouTube, etc.) to look for rooms or property information, 12.3% of end-users said they 'actively use it,' and 22.7% said they 'sometimes use it.' Among those who use SNS, the most common content watched was 'internal viewing videos/room tours' (63.6%) and 'property introduction posts' (62.8%).
For real estate companies, 12.6% 'actively utilize' and 18.9% 'sometimes utilize' SNS for acquisition. The most used platform is Instagram (76.7%), followed by Facebook (46.7%) and LINE (43.3%).
### 2. AI Usage
When end-users were asked about AI usage (ChatGPT, Gemini, etc.), 7.9% 'actively use' and 17.0% 'sometimes use' it. They primarily research 'rent market prices' (67.0%), 'livable towns' (55.1%), and 'recommended areas' (45.5%).
Regarding real estate companies, 32.6% 'actively utilize' and others 'sometimes utilize' AI in their operations, totaling approximately 60%. This is a significant jump from the previous year.
### Survey Background
In recent years, methods for information gathering and customer acquisition in real estate have shifted due to technological advances, the spread of smartphones, video content, and the emergence of generative AI. This survey aims to clarify the current state of SNS and AI usage.
### Survey Summary
1. Approximately 30% of end-users use SNS for room hunting, and only about 30% of real estate companies utilize it for recruitment.
2. AI usage among real estate companies is approximately 60%, an increase of about 20% compared to the previous year.
3. The number one preferred method for room hunting is real estate portal sites.
### 1. SNS Usage
When asked if they use SNS (Instagram, TikTok, YouTube, etc.) to look for rooms or property information, 12.3% of end-users said they 'actively use it,' and 22.7% said they 'sometimes use it.' Among those who use SNS, the most common content watched was 'internal viewing videos/room tours' (63.6%) and 'property introduction posts' (62.8%).
For real estate companies, 12.6% 'actively utilize' and 18.9% 'sometimes utilize' SNS for acquisition. The most used platform is Instagram (76.7%), followed by Facebook (46.7%) and LINE (43.3%).
### 2. AI Usage
When end-users were asked about AI usage (ChatGPT, Gemini, etc.), 7.9% 'actively use' and 17.0% 'sometimes use' it. They primarily research 'rent market prices' (67.0%), 'livable towns' (55.1%), and 'recommended areas' (45.5%).
Regarding real estate companies, 32.6% 'actively utilize' and others 'sometimes utilize' AI in their operations, totaling approximately 60%. This is a significant jump from the previous year.