Supporting Field Research Program Accompaniment Exploring the Relationship Between Humans and Technology Through "Hunting" Experience in Honda Motor Co., Ltd.'s Employee Exploration Creation Program "Minerva"
Biophilic studio 'Tsuchi to Digital' served as an exploration partner for Honda's employee program 'Minerva'. Over 6.5 months, they supported a field research program involving hunting in Nagano to explore human-technology relationships.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:16 (583h 20m after Collected)
Biophilic studio "Tsuchi to Digital" has supported the field research program as an exploration partner for the exploration creation program "Minerva", which Honda Motor Co., Ltd. (hereafter: Honda), a mobility company, launched in May 2024 to explore new value to provide to society.
Minerva is a program for Honda employees to deepen the creative corporate culture that Honda has fundamentally valued and to explore their own values through fieldwork and "Waigaya" (Honda's communication culture where individuals thoroughly clash opinions with each other beyond their roles to produce results). For the second term this year, under the theme "Think about the relationship between people and technology," we took charge of one of the fields, following last year. Tsuchi to Digital engaged in activities for about 6 and a half months through the activities of "Wana Brothers" in Ueda City, Nagano Prefecture.
Honda "Minerva" Digest Movie
https://youtu.be/ogACy6hsEGA?si=wwUvpPCNmvLd2a03
Minerva is a program for Honda employees to deepen the creative corporate culture that Honda has fundamentally valued and to explore their own values through fieldwork and "Waigaya" (Honda's communication culture where individuals thoroughly clash opinions with each other beyond their roles to produce results). For the second term this year, under the theme "Think about the relationship between people and technology," we took charge of one of the fields, following last year. Tsuchi to Digital engaged in activities for about 6 and a half months through the activities of "Wana Brothers" in Ueda City, Nagano Prefecture.
Honda "Minerva" Digest Movie
https://youtu.be/ogACy6hsEGA?si=wwUvpPCNmvLd2a03