New Corporate Commercial Focused on 'Create Light, Revitalize Industry' to be Released on May 23
Idemitsu Kosan will release three new corporate commercials on May 23. Featuring the new song 'RISE' by w.o.d., the commercials illustrate the company's dedication to social contribution and challenge through its business activities.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 01:00
- 🔍 Collected: May 22, 2026 at 16:31
- 🤖 AI Analyzed: May 22, 2026 at 16:48 (16 min after Collected)
Idemitsu Kosan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Noriaki Sakai; hereafter 'the Company') will release its new corporate commercials on May 23, 2026. Based on the catchphrase 'Create Light, Revitalize Industry,' derived from the company's name, these commercials depict the Company's commitment to creating value through its business and contributing widely to society.
In these commercials, the protagonist riding a horse represents the Company, delivering the light generated through its business to society and the people living within it.
Even in an uncertain society, the Company strives not only to fulfill its mission but also to generate new value. Furthermore, it seeks to co-create with like-minded partners to contribute to society together. These resolutions and thoughts are encapsulated in three parts: 'Revitalize (Okosu),' 'Lead (Michibiku),' and 'Deliver (Todokeru).'
The music written specifically for this commercial highlights the strength of moving forward with firm determination. As a company that creates energy, creates materials, and revitalizes the future, Idemitsu continues to believe in the infinite potential of people and will continue to challenge itself.
■ CM Release Overview
Titles: 'Revitalize' (15s/30s), 'Lead' (15s/30s), 'Deliver' (15s/30s)
Release Date: May 23, 2026 (Sat)
Platforms: National TV, digital media including YouTube
Featured Music: w.o.d. 'RISE'
■ Highlights of Each Part
'Revitalize': The protagonist riding a horse with a torch through the pre-dawn landscape represents the resolve to blaze trails in uncharted territories.
'Lead': Depicts the Company encountering fellow challengers (co-creation partners) and acting as a driving force to guide them forward.
'Deliver': The conclusion of the trilogy, showing how the generated light illuminates industries and cities, connecting to everyday life.
■ CM Music & Artist Profile
w.o.d.: A 3-piece band from Kobe consisting of Takuya Saito (Vocal & Guitar), Ken Mackay (Bass), and Motoyoshi Nakajima (Drums). The new song 'RISE' will be released digitally on May 23.
In these commercials, the protagonist riding a horse represents the Company, delivering the light generated through its business to society and the people living within it.
Even in an uncertain society, the Company strives not only to fulfill its mission but also to generate new value. Furthermore, it seeks to co-create with like-minded partners to contribute to society together. These resolutions and thoughts are encapsulated in three parts: 'Revitalize (Okosu),' 'Lead (Michibiku),' and 'Deliver (Todokeru).'
The music written specifically for this commercial highlights the strength of moving forward with firm determination. As a company that creates energy, creates materials, and revitalizes the future, Idemitsu continues to believe in the infinite potential of people and will continue to challenge itself.
■ CM Release Overview
Titles: 'Revitalize' (15s/30s), 'Lead' (15s/30s), 'Deliver' (15s/30s)
Release Date: May 23, 2026 (Sat)
Platforms: National TV, digital media including YouTube
Featured Music: w.o.d. 'RISE'
■ Highlights of Each Part
'Revitalize': The protagonist riding a horse with a torch through the pre-dawn landscape represents the resolve to blaze trails in uncharted territories.
'Lead': Depicts the Company encountering fellow challengers (co-creation partners) and acting as a driving force to guide them forward.
'Deliver': The conclusion of the trilogy, showing how the generated light illuminates industries and cities, connecting to everyday life.
■ CM Music & Artist Profile
w.o.d.: A 3-piece band from Kobe consisting of Takuya Saito (Vocal & Guitar), Ken Mackay (Bass), and Motoyoshi Nakajima (Drums). The new song 'RISE' will be released digitally on May 23.
FAQ
出光興産の新CMはいつ公開されますか？
2026年5月23日（土）に公開されます。
新CMのキャッチコピーは何ですか？
「つくり出せ光を、興せ産業を」です。
新CMの音楽を担当するアーティストは誰ですか？
神戸発の3ピースバンド、w.o.d.（ダブリューオーディー）です。楽曲名は「RISE」です。
新CMはどのような内容ですか？
「興す」「導く」「届ける」の3篇からなり、馬に乗った主人公が光を届ける様子などを通じて、事業を通じた社会への貢献や共創の意志を表現しています。
CM動画はどこで見ることができますか？
テレビ放送のほか、出光興産の広告ギャラリーや公式YouTubeチャンネルで視聴可能です。