Ideation Inc. Launches 'Employee Satisfaction (ES) Survey' Service: Full Support from Survey to 'Evidence-Based Training' at Less Than Half the Cost of Major Consultants

Ideation Inc. has launched a new service that provides comprehensive support from Employee Satisfaction (ES) surveys to customized training based on survey results, at less than half the cost of major consultants, aiming to prevent employee turnover and provide actionable, evidence-based solutions.
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  • 📰 Published: April 10, 2026 at 18:00
  • 🔍 Collected: April 10, 2026 at 09:01
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Marketing research company Ideation Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Akikane Shiraishi; hereinafter 'our company') has launched a new service that provides integrated support from 'ES (Employee Satisfaction) Survey,' which visualizes employees' true feelings, to 'customized training' based on its results.

(URL: https://ideation.co.jp/lp/es/)

**The truth from the field doesn't appear in 'numbers.' Why do employees still leave, even after spending millions?**

Many companies conduct ES surveys, but feedback often includes: 'Scores are produced, but they don't lead to concrete actions,' or 'Survey companies and training companies are separate, leading to fragmented initiatives.'

Furthermore, organizational improvement programs offered by major consulting firms are extremely expensive, making them difficult for small and medium-sized enterprises to adopt.

Leveraging the 'insight extraction skills (ability to decipher deep psychology)' cultivated through over 250 research projects annually, our company applies them to organizational challenges. By starting with objective evidence from survey results and providing training that encourages behavioral change on the ground, we achieve both overwhelming low cost and high effectiveness.

**Why does a research company also provide 'training'? — 3 Differentiating Points**

The biggest difference between our company and typical training companies or consulting firms lies in 'information freshness' and 'convincingness.'

**1. Employees' Hidden True Feelings Revealed by an 'Objective Third Party'**

When surveyed by internal staff or by training companies with an educational purpose, employees tend to unconsciously speak 'common sense' or 'politely.' As research professionals, our intervention, under conditions of psychological safety, uncovers the root causes of organizational distortions such as 'actually not satisfied with the evaluation system' or 'the boss's behavior is demotivating.'

**2. Maximizing Training ROI Through 'Evidence'**

Typical training often becomes a standardized 'general theory.' Our training uses the 'real issues unique to that organization,' identified through prior surveys, as teaching material. Because the organization's shortcomings and strengths are shown through data, participants internalize the issues and their on-site behavioral changes are dramatically accelerated.

**3. Eliminating the 'Divide' Between Research and Education, Optimizing Costs**

Splitting into 'Survey by Company A, Training by Company B' leads to information loss and unnecessary intermediary costs. Our company's same team handles everything from research to training design and implementation. We can reflect the subtle nuances gained from research directly into the training program, enabling more accurate organizational improvements at less than half the cost of major consultants.

**Service Features: 4 Reasons for Choice**

* **Both 'Numbers' and 'True Feelings' Captured:** We provide a comprehensive understanding by analyzing both quantitative data and qualitative insights.
* **Actionable Insights:** We go beyond reporting data to provide concrete steps for improvement.
* **Cost-Effective Solutions:** Our integrated approach significantly reduces costs compared to traditional methods.
* **Proven Expertise:** Backed by extensive research experience, we deliver effective training.