UI/UX Improvement 5x Faster: Launching a New Research Method for Evolving Designs in Real-Time.
Ideation Inc. launches "Ideation's UI/UX Research," a new service that reflects user interview insights into designs on the spot for ultra-fast validation and improvement, accelerating development speed.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 18:00
- 🔍 Collected: April 10, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 07:18 (238h 16m after Collected)
Ideation Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Akikane Shiraishi; hereinafter referred to as "our company"), a marketing research company, has officially launched "Ideation's UI/UX Research," a new service that reflects user interview insights directly into designs for ultra-fast validation and improvement.
(URL: https://ideation.co.jp/lp/uiux/)
"Are you missing opportunities for validation while waiting for reports?" Eliminating the "research gap" that hinders development speed to zero.
In product development, it typically takes several weeks from conducting user interviews to compiling survey results, creating design revisions, and obtaining internal approval. This time lag between "research" and "implementation" has led to stalled development sprints and missed business opportunities.
To solve this problem, our company has developed a unique research methodology based on the concept of "complete fusion of research and design," which instantly updates designs after each interview, dramatically shortening the UI/UX improvement cycle.
Not just outsourcing research. "Live Session" Research Maximizing Team Enthusiasm
This service is not merely a research代行 (outsourcing). We emphasize an "overwhelming sense of live presence" where client company representatives are deeply involved in the process and share the moments when the product evolves.
* From "waiting for reports" to "deciding on the spot."
We have abolished the "black box" type of research where experts analyze and provide reports later. Client PMs and designers simultaneously watch interviews, witnessing user reactions firsthand, and make on-the-spot decisions like "Let's change this part."
* Achieving "Live Revisions" where issues are resolved before your eyes.
Responding to a user's "it's difficult to use" with design revisions on Figma within minutes on screen. This live experience resolves the "frustration" felt in traditional research and enhances the satisfaction and enthusiasm of everyone involved in the project.
* Co-creation style that makes internal explanation costs "zero."
Since stakeholders witness the improvement process in real-time, the time for internal explanations and adjustments ("why was this design chosen?") after the research becomes unnecessary. Everyone proceeds directly to implementation with conviction about the "correctness."
Why can we reach the "finished product" at "ultra-high speed"?
* Designers attend interviews: While the moderator conducts the interview, designers familiar with UI/UX gather insights in real-time and update Figma.
* Realizing ultra-fast PDCA: Instead of the traditional "bulk research → bulk improvement,"
(URL: https://ideation.co.jp/lp/uiux/)
"Are you missing opportunities for validation while waiting for reports?" Eliminating the "research gap" that hinders development speed to zero.
In product development, it typically takes several weeks from conducting user interviews to compiling survey results, creating design revisions, and obtaining internal approval. This time lag between "research" and "implementation" has led to stalled development sprints and missed business opportunities.
To solve this problem, our company has developed a unique research methodology based on the concept of "complete fusion of research and design," which instantly updates designs after each interview, dramatically shortening the UI/UX improvement cycle.
Not just outsourcing research. "Live Session" Research Maximizing Team Enthusiasm
This service is not merely a research代行 (outsourcing). We emphasize an "overwhelming sense of live presence" where client company representatives are deeply involved in the process and share the moments when the product evolves.
* From "waiting for reports" to "deciding on the spot."
We have abolished the "black box" type of research where experts analyze and provide reports later. Client PMs and designers simultaneously watch interviews, witnessing user reactions firsthand, and make on-the-spot decisions like "Let's change this part."
* Achieving "Live Revisions" where issues are resolved before your eyes.
Responding to a user's "it's difficult to use" with design revisions on Figma within minutes on screen. This live experience resolves the "frustration" felt in traditional research and enhances the satisfaction and enthusiasm of everyone involved in the project.
* Co-creation style that makes internal explanation costs "zero."
Since stakeholders witness the improvement process in real-time, the time for internal explanations and adjustments ("why was this design chosen?") after the research becomes unnecessary. Everyone proceeds directly to implementation with conviction about the "correctness."
Why can we reach the "finished product" at "ultra-high speed"?
* Designers attend interviews: While the moderator conducts the interview, designers familiar with UI/UX gather insights in real-time and update Figma.
* Realizing ultra-fast PDCA: Instead of the traditional "bulk research → bulk improvement,"