[2026 Latest] BtoB Marketing CPA Survey: 'Seminars/Webinars' Lead the Cost Surge, 37% Unaware of CPA Targets

調查顯示約4成B2B行銷人員對獲客成本(CPA)飆升有感，其中「研討會」成本增加最顯著，促使企業轉向加碼SEO與CRM。
其他NQ 75/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 14, 2026 at 22:00
  • 🔍 Collected: May 14, 2026 at 13:32
  • 🤖 AI Analyzed: May 15, 2026 at 20:21 (30h 48m after Collected)
IDEATECH Inc. released its 2026 BtoB marketing CPA survey of 100 marketers. Results show 36% felt a CPA surge over the past year, with 'seminars/webinars' cited by 58.3% as the most expensive channel. Shockingly, 37% do not know their target or actual CPA, revealing poor measurement infrastructure. Due to rising costs, marketers are shifting to organic strategies: 27% plan to strengthen SEO, followed by CRM (23%) and SNS (22%). Only 6% intend to continue pushing paid marketing efforts.

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