IDEATECH's Hitoshi Kyoh to Speak at Peatix Marketing Terrace Vol.26 on May 22: Solving 'More Leads, No Sales Growth' with PR x Marketing Strategy

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Tomoo Ishikawa; hereinafter "IDEATECH"), which provides fact-based content development and marketing support, announced that its Senior Managing Director, Hitoshi Kyoh, will speak at the online seminar "Solving 'More Leads, No Sales Growth' with PR x Marketing Strategy," hosted by Peatix Marketing Terrace.

Register for the seminar here: https://marketingterrace26.peatix.com/

◾️ About This Seminar

"Peatix Marketing Terrace" is a platform for learning and co-creation to pioneer the future of marketing.

The marketing industry is undergoing an unprecedented period of transformation, driven by accelerating digitalization, changes in consumer behavior, and the abolition of third-party cookies. As traditional methods become ineffective, companies and marketers are required to explore and implement new strategies.

Peatix Marketing Terrace is a place where marketers can share knowledge, address real-world challenges, and explore new marketing possibilities. You can learn and connect with leading industry experts on practical strategies that are ahead of trends, corporate success stories, and the latest marketing methods.

◾️ IDEATECH's Presentation Content | Solving 'More Leads, No Sales Growth' with PR x Marketing Strategy

Into an era where media coverage alone does not lead to sales

In corporate information dissemination, media coverage and lead acquisition are often seen as achievements. However, many companies struggle with the problem that even if the number of publications and leads increases, it does not lead to business negotiations or orders.

Behind this is a lack of design to connect the attention gained through PR to subsequent marketing and sales activities. What do potential customers see, how do they understand, and why do they inquire after becoming interested? It is important to streamline this flow.

Consider PR and marketing as a continuous flow to sales, not separate activities

In this seminar, PR and marketing are not viewed as separate activities, but as a series of activities that support customer decision-making.

Beyond creating buzz, what information is needed for customers to recognize problems, understand the necessity of services, and proceed to inquiries and business negotiations? We will share practical ideas from the perspective of connecting PR, content, and sales utilization.

Participatory seminar accepting questions and comments

On the day of the event, questions and comments from participants will also be accepted. Based on voices received through the application form and during the live broadcast, themes close to actual challenges will also be addressed.

Recommended for

Marketing managers who feel that the number of leads acquired is increasing but not leading to business negotiations or orders.

Public relations/PR managers who want to expand the results of media coverage and press releases into activities that lead to sales.

Business leaders who want to connect PR, marketing, and sales activities to support customer decision-making.

Those who want to review content utilization and information dissemination design in B2B companies.

◾️ Overview

Event Name

Peatix Marketing Terrace vol.26

Solving 'More Leads, No Sales Growth' with PR x Marketing Strategy

Date and Time

Friday, May 22, 2026, 19:00-20:00

Location

Online distribution

*Viewing methods will be notified via an automatic reply email to those who apply.

Participation Fee

Free *Pre-registration required

Application

https://marketingterrace26.peatix.com/

◼️ IDEATECH | Speaker

Hitoshi Kyoh, Senior Managing Director, IDEATECH Inc.

Joined Net Protections Inc. in 2013. Subsequently founded his own company, supporting overseas companies in entering the Japanese market. Appointed Director of IDEATECH Inc. (formerly Baynich) in 2020. Responsible for launching and promoting the research data marketing "Risapy" business. Has planned over 3,000 projects and handled over 300 client companies. Achieves sales growth by integrating PR, marketing, and sales in the B2B domain with "content."

Register for the seminar here: https://marketingterrace26.peatix.com/

"Risapy®︎" for business growth through research marketing

Research marketing "Risapy®︎" takes public opinion as evidence through survey research, and uses that research content for press releases and white papers.