【70% of B2B Purchasing Process is "Anonymous"】Why isn't lead generation leading to business negotiations? Structural challenges in the AI era and countermeasures, Seminar Report on Visualizing Anonymous Customers & Content Strategy Achieving 800% ROI

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President: Tomoo Ishikawa), which provides comprehensive support for content PR, content marketing, and content sales, has released a free report on the "Seven Deadly Sins" of the B2B purchasing process, co-hosted with TRENDEMON JAPAN Inc. and Bizibl Technologies Inc. The seminar was titled: "Why isn't your lead generation leading to business negotiations? — Visualizing Anonymous Customers and Content Strategy Achieving 800% ROI."

Against the backdrop of structural changes such as the expansion of the "dark funnel," where over 70% of the B2B purchasing process proceeds anonymously, and the decrease in organic traffic due to the spread of generative AI, the three speakers explained, with case studies, how to visualize anonymous customers to achieve up to 800% ROI and implement a content strategy centered on primary information and personalization.

Event Overview

Seminar Title Why isn't your "lead generation" leading to business negotiations? ~Visualizing Anonymous Customers and Content Strategy Achieving 800% ROI

Seminar Dates March 11 (Wednesday) to March 13 (Friday), 2026

Speakers Shingo Shimazoe, Country Manager, TRENDEMON JAPAN Inc. Kaho Maeda, Customer Success, Bizibl Technologies Inc. Hitoshi Kyō, Senior Managing Director, IDEATECH Inc.

Seminar Report https://ideatech.jp/download/349/?utm_source=pr_260507

Seminar Report Contents (Partial Introduction)

The reality of the "dark funnel" (anonymous stage), which accounts for over 70% of the purchasing process, and environmental changes in the AI era such as -7% organic traffic, +570% LLM-driven traffic, and 3.5 times higher AI-driven user conversion rates.

The sharp decline in the value of curation-based content and why personalized content based on primary information and unique research data is key to differentiation.

Practical examples of anonymous customer visualization and personalized delivery, achieving up to 800% ROI, introduced to over 50 companies through the TRENDEMON×IDEATECH joint package.

Please download the full report below to read more:

Download the full seminar report here: https://ideatech.jp/download/349/?utm_source=pr_260507

◾️ "Repopy®️" for creating high-quality leads and business negotiations with white papers directly linked to sales

"Repopy®️" is a "report-type marketing" method that achieves lead generation.

Professionals with over 10 years of PR/marketing support experience will interview your company's services and strengths to create a "report" and deliver it in a high-quality white paper format.

Learn more here: https://ideatech.jp/service/report-pr

Company Overview

Company Name: TRENDEMON JAPAN Inc. Representative: Halel Porat Location: 6F, 2-20-7 Azabu-Juban, Minato-ku, Tokyo Established: July 2018 Business Activities: Provision and development of ABM tools specialized in content marketing. ・ABM support for major domestic and international companies. URL: https://trendemon.jp/abm

Company Name: Bizibl Technologies Inc. Representative: Yohei Hanatani, Representative Director Location: 11F, 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo Established: October 4, 2018 Business Activities: Development and provision of webinar marketing SaaS "Bizibl." URL: https://bizibl.tv

Company Name: IDEATECH Inc. Representative: Tomoo Ishikawa, President Location: 3F, Daiichi Hoki Building, 2-11-17 Minami Aoyama, Minato-ku, Tokyo 107-0062 Established: February 2010 Business Activities: ① IDEA Content Business ・Research Data Marketing "Risapy®︎" ・Report Marketing "Repopy®︎" ・Thought Leadership Marketing "Hakupy®︎" ・Column Marketing "Corapy®︎" ・Q&A Marketing "X-Questions®︎" ② IDEA PR Business ・PR Strategy Consulting "PR-GROWTH" ・In-house PR Support "IDEA PR houseAI" ・LLMO Strategy Consulting Keywords: (empty)