【Survey on PR Activities in the LLMO Era, for PR Professionals】Approximately 60% want to conduct research PR, but 45.4% are not doing so due to 'resource shortages'; 52.1% 'conscious' of being cited by generative AI
Research data marketing 'Risapii®️' conducted a survey on PR activities in the LLMO era. Approximately 60% of PR professionals wish to conduct research PR, but 45.4% have not started due to resource shortages. 52.1% are conscious of being cited by generative AI.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:30
- 🔍 Collected: April 30, 2026 at 10:01
- 🤖 AI Analyzed: May 1, 2026 at 03:13 (17h 11m after Collected)
Risapii®️ (https://ideatech.jp/service/research-pr), which provides one-stop research data marketing, announced the results of a survey on research PR in the LLMO era for PR professionals who have never conducted research PR and are involved in press release operations, targeting 207 individuals belonging to companies with 300 or more employees.
01 | While over half show interest in having their company information cited by generative AI, only 2.4% measure it as a performance indicator.
02 | Among those whose PR policies have 'changed,' nearly 50% emphasize 'search engine exposure' and over 40% are 'conscious of generative AI citation,' indicating a clear response to LLMO.
03 | Nearly 60% want to conduct research PR, but 'lack of internal resources' is the biggest barrier, affecting almost half.
Download this survey here:
https://ideatech.jp/download/347/?utm_sourse=pr_260430
■ Survey Overview
Survey Name: Survey on Research PR in the LLMO Era for Inexperienced Research PR Professionals
Survey Method: Internet survey planned by Risapii®︎, a research marketing service provided by IDEATECH
Survey Period: March 31, 2026 - April 2, 2026
Valid Responses: 207 PR professionals belonging to companies with 300 or more employees and involved in press release operations who have never conducted research PR.
* Percentages are rounded to the first decimal place, so the total may not always be 100.
≪Terms of Use≫
1 Please clearly state 'Risapii®︎' as the source of information.
2 When using on a website, please set the following link as the source:
URL: https://ideatech.jp/service/research-pr
■ The main purpose of PR activities is 'awareness improvement' for nearly 60%, followed by 'trust building' for about 50%.
When asked "Q1. What are the main objectives your company emphasizes in PR activities? (Up to 3 answers)" (n=207), 58.0% answered "Improving corporate/brand awareness," 47.8% answered "Building trust in the company/brand," and 24.2% answered "Acquiring potential customers (inquiries, document requests, etc.)."
Q1. What are the main objectives your company emphasizes in PR activities? (Up to 3 answers)
■ Approximately half feel a 'change' in PR policy over the past year.
When asked "Q2. Have there been any changes in your PR activity objectives or policies over the past year?" (n=207), 6.8% answered "Significantly changed," and 42.0% answered "Somewhat changed."
Q2. Have there been any changes in your PR activity objectives or policies over the past year?
■ Among those whose PR policies have changed, nearly half emphasize 'search engine exposure,' and over 40% are conscious of generative AI citation.
When asked "Q3. For those who answered 'Significantly changed' or 'Somewhat changed' in Q2, what kind of changes have occurred? (Multiple answers)" (n=101), 48.5% answered "Increased information dissemination conscious of search engine exposure," 41.6% answered "Became conscious of being cited in generative AI (ChatGPT, etc.) responses," and 36.6% answered "Increased demand for information dissemination based on data and figures."
Q3. For those who answered 'Significantly changed' or 'Somewhat changed' in Q2, what kind of changes have occurred? (Multiple answers)
■ For PR activity performance indicators, 'website access' is 46.9%, while 'generative AI mention' measurement remains at only 2.4%.
When asked "Q4. What indicators does your company use to measure the results of PR activities? (Up to 3 answers)" (n=207), 46.9% answered "Website access (PV, sessions, etc.)," 33.8% answered "Number of inquiries/business negotiations," and 27.5% answered "Contribution to sales (direct/indirect)."
Q4. What indicators does your company use to measure the results of PR activities? (Up to 3 answers)
■ Approximately 45% have concerns about current measurement methods for PR activity effectiveness, but the results are close.
When asked "Q5. For those who answered other than 'No specific indicators/not measured' or 'Don't know/cannot answer' in Q4, are you satisfied with your current measurement methods for PR activity effectiveness?" (n=184), 8.2% answered "Very satisfied," and 42.9% answered "Somewhat satisfied."
Q5. For those who answered other than 'No specific indicators/not measured' or 'Don't know/cannot answer' in Q4, are you satisfied with your current measurement methods for PR activity effectiveness?
01 | While over half show interest in having their company information cited by generative AI, only 2.4% measure it as a performance indicator.
02 | Among those whose PR policies have 'changed,' nearly 50% emphasize 'search engine exposure' and over 40% are 'conscious of generative AI citation,' indicating a clear response to LLMO.
03 | Nearly 60% want to conduct research PR, but 'lack of internal resources' is the biggest barrier, affecting almost half.
Download this survey here:
https://ideatech.jp/download/347/?utm_sourse=pr_260430
■ Survey Overview
Survey Name: Survey on Research PR in the LLMO Era for Inexperienced Research PR Professionals
Survey Method: Internet survey planned by Risapii®︎, a research marketing service provided by IDEATECH
Survey Period: March 31, 2026 - April 2, 2026
Valid Responses: 207 PR professionals belonging to companies with 300 or more employees and involved in press release operations who have never conducted research PR.
* Percentages are rounded to the first decimal place, so the total may not always be 100.
≪Terms of Use≫
1 Please clearly state 'Risapii®︎' as the source of information.
2 When using on a website, please set the following link as the source:
URL: https://ideatech.jp/service/research-pr
■ The main purpose of PR activities is 'awareness improvement' for nearly 60%, followed by 'trust building' for about 50%.
When asked "Q1. What are the main objectives your company emphasizes in PR activities? (Up to 3 answers)" (n=207), 58.0% answered "Improving corporate/brand awareness," 47.8% answered "Building trust in the company/brand," and 24.2% answered "Acquiring potential customers (inquiries, document requests, etc.)."
Q1. What are the main objectives your company emphasizes in PR activities? (Up to 3 answers)
■ Approximately half feel a 'change' in PR policy over the past year.
When asked "Q2. Have there been any changes in your PR activity objectives or policies over the past year?" (n=207), 6.8% answered "Significantly changed," and 42.0% answered "Somewhat changed."
Q2. Have there been any changes in your PR activity objectives or policies over the past year?
■ Among those whose PR policies have changed, nearly half emphasize 'search engine exposure,' and over 40% are conscious of generative AI citation.
When asked "Q3. For those who answered 'Significantly changed' or 'Somewhat changed' in Q2, what kind of changes have occurred? (Multiple answers)" (n=101), 48.5% answered "Increased information dissemination conscious of search engine exposure," 41.6% answered "Became conscious of being cited in generative AI (ChatGPT, etc.) responses," and 36.6% answered "Increased demand for information dissemination based on data and figures."
Q3. For those who answered 'Significantly changed' or 'Somewhat changed' in Q2, what kind of changes have occurred? (Multiple answers)
■ For PR activity performance indicators, 'website access' is 46.9%, while 'generative AI mention' measurement remains at only 2.4%.
When asked "Q4. What indicators does your company use to measure the results of PR activities? (Up to 3 answers)" (n=207), 46.9% answered "Website access (PV, sessions, etc.)," 33.8% answered "Number of inquiries/business negotiations," and 27.5% answered "Contribution to sales (direct/indirect)."
Q4. What indicators does your company use to measure the results of PR activities? (Up to 3 answers)
■ Approximately 45% have concerns about current measurement methods for PR activity effectiveness, but the results are close.
When asked "Q5. For those who answered other than 'No specific indicators/not measured' or 'Don't know/cannot answer' in Q4, are you satisfied with your current measurement methods for PR activity effectiveness?" (n=184), 8.2% answered "Very satisfied," and 42.9% answered "Somewhat satisfied."
Q5. For those who answered other than 'No specific indicators/not measured' or 'Don't know/cannot answer' in Q4, are you satisfied with your current measurement methods for PR activity effectiveness?