Survey on PR Activities in the LLMO Era: Approx. 80% of PR Professionals Report Changes in Goals and Policies, 84.4% Conscious of Generative AI Citations
According to a survey by IDEATECH, about 80% of PR professionals have felt changes in PR policies over the past year, with 84.4% increasingly conscious of their information being cited by Generative AI. The importance of primary information is being rediscovered, and 'Research-PR' is being re-evaluated as an effective tool.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 18:30
- 🔍 Collected: April 28, 2026 at 10:01
- 🤖 AI Analyzed: April 28, 2026 at 16:19 (6h 17m after Collected)
IDEATECH's research marketing service 'Resapy' conducted a survey among 547 PR professionals from companies with 300+ employees who are involved in press release operations.
Key Findings:
1. Approx. 80% of PR professionals reported 'changes' in PR goals and policies over the past year.
2. 84.4% are 'conscious' of their company's information being quoted in Generative AI responses, with over 60% seeing 'enhancing expert commentary content' as an effective measure.
3. 93.1% agree that 'the importance of primary information will increase in the future,' and approx. 90% evaluate Research-PR as 'effective.'
Detailed Results:
- Most important PR goal: 'Improving corporate/brand awareness' (59.8%), followed by 'Building trust' (46.3%) and 'Gaining media coverage' (38.2%).
- Nature of policy changes: 57.3% increased information dissemination conscious of search engine exposure, and 48.5% became conscious of being cited by Generative AI (ChatGPT, etc.).
- Performance metrics: 51.6% use 'Website traffic (PV/Sessions),' while 41.0% use 'Qualitative article evaluation.'
- Satisfaction: 73.5% of those measuring effectiveness are satisfied with current methods, though about a quarter remain dissatisfied.
The survey highlights a shift in the PR landscape where professionals are adapting to Large Language Model Optimization (LLMO) by focusing on primary data and AI-friendly content.
Key Findings:
1. Approx. 80% of PR professionals reported 'changes' in PR goals and policies over the past year.
2. 84.4% are 'conscious' of their company's information being quoted in Generative AI responses, with over 60% seeing 'enhancing expert commentary content' as an effective measure.
3. 93.1% agree that 'the importance of primary information will increase in the future,' and approx. 90% evaluate Research-PR as 'effective.'
Detailed Results:
- Most important PR goal: 'Improving corporate/brand awareness' (59.8%), followed by 'Building trust' (46.3%) and 'Gaining media coverage' (38.2%).
- Nature of policy changes: 57.3% increased information dissemination conscious of search engine exposure, and 48.5% became conscious of being cited by Generative AI (ChatGPT, etc.).
- Performance metrics: 51.6% use 'Website traffic (PV/Sessions),' while 41.0% use 'Qualitative article evaluation.'
- Satisfaction: 73.5% of those measuring effectiveness are satisfied with current methods, though about a quarter remain dissatisfied.
The survey highlights a shift in the PR landscape where professionals are adapting to Large Language Model Optimization (LLMO) by focusing on primary data and AI-friendly content.