【The Battle for Business Deals is Over Before It Even Begins】What is the Strategy to Break Through the Wall Faced by Approximately 80% of B2B Companies? Free Release of "Conditions for Chosen Companies, Deciphered from the First Recall White Paper" Seminar Report

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tomoo Ishikawa), which provides comprehensive support for content PR, content marketing, and content sales, has released a free report from the co-hosted session, "'Even when communicated, not remembered' Conditions for Chosen Companies, Deciphered from the First Recall White Paper," held at the "EXE SUMMIT 'LEADER'" on March 18, 2026. This session, based on the 'Category Branding White Paper' for which IDEATECH was responsible for survey design and co-published with EXIDEA, explained the importance of "first recall" in the B2B domain and awareness strategies that determine success before negotiations begin. It introduced the conditions for chosen companies, seen from a large-scale survey targeting 3,200 individuals across 16 B2B categories, along with practical examples. ■ Event Overview Seminar Name "Even when communicated, not remembered" Conditions for Chosen Companies, Deciphered from the First Recall White Paper (EXE SUMMIT "LEADER" SESSION 09) Seminar Date and Time March 18, 2026 (Wednesday) 13:20-14:00 Speakers Teppei Shioguchi, Executive Vice President, EXIDEA Inc. Hitoshi Kyoh, Senior Managing Director, IDEATECH Inc. Seminar Report https://ideatech.jp/download/345/?utm_source=pr_250922 ■ Seminar Content (Partial Introduction) - Different approaches for each category seen from the state of first recall - Design of "Category Entry Points (CEP)" and practical application of recall acquisition through joint content and co-hosted events - The simple principle common to chosen companies: "Thorough understanding of customer issues starting from N1 analysis" For the full details, please download the report from the link below. Download the full seminar report here: https://ideatech.jp/download/345/?utm_source=pr_260424 ◾️ Achieve first recall in your industry category with data and insights: "Haku-P®︎" To become a trusted presence in the industry, a thought leadership strategy is indispensable. Thought leadership refers to the stance of leading society and the market by possessing a forward-looking perspective and deep insights in a specific field or industry and actively disseminating them. Its major characteristic is presenting new values and visions, and being recognized by others as "this person (company)'s opinion is valuable in this field." Haku-P actively disseminates information, including primary data from proprietary research, to cultivate thought leadership as an expert in specific fields. By demonstrating persuasiveness and authority, it gains trust from management and investors, leading to the creation of high-quality leads and business opportunities. ▼ Haku-P Service Site https://ideatech.jp/service/haku-p ■ Company Overview Company Name: EXIDEA Inc. URL: https://exidea.co.jp Location: KDX Ginza 1-chome Building 4F, 1-20-14 Ginza, Chuo-ku, Tokyo 104-0061 Representative: Takuma Ogawa Established: May 2013 Capital: 15 million JPY Employees: 89 (consolidated) *As of end of April 2025 Business Activities: Web media operation, B2B branding support, B2B marketing support, video production/video marketing, marketing tool development and provision, SEO consulting WiMAX Comparison.com｜https://xn--wimax-lu8k074r.com Comprehensive Comparison Media HonNe｜https://exidea.co.jp/blog JET-Robotics (Robot Introduction Support Platform)｜https://jet-mfg.com B2B Branding W/A｜https://wa-concept.net B2B Marketing 180°｜https://exidea.co.jp/180 Video Marketing CINEMATO｜https://cine-mato.com AI-powered All-in-one SEO Tool EmmaTools｜https://emma.tools Company Name: IDEATECH Inc. Representative: Tomoo Ishikawa, Representative Director and President Location: Daiichi Hoki Building 3F, 2-11-17 Minami Aoyama, Minato-ku, Tokyo 107-0062 Established: February 2010 Business Activities: ① IDEA Content Business ・Research Data Marketing "Resa-P®︎" ・Report Marketing "Repo-P®︎