[58.3% of LLMO Outsourcing Experienced Individuals Dissatisfied with 'Lack of Factual Information'] IDEATECH Releases Free 'Guide to Communication Design and Partner Selection that Drives Results'

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tomoo Ishikawa), which provides "Repopy®️" (https://ideatech.jp/service/report-pr) for one-stop report marketing, has released a free guide titled "Guide to Communication Design and Partner Selection that Drives Results." ▼ Download "Guide to Communication Design and Partner Selection that Drives Results" URL: https://ideatech.jp/download/338/?utm_source=pr_260331 [Three Key Points of This Guide] 1. Clarifying, through proprietary research, the reality that merely creating survey data does not yield results. 2. Revealing, from a technical background, why "Web site information with publication track record" is ignored by AI. 3. Unveiling practical 3 steps to identify partners with strong communication design capabilities. ■ "Guide to Communication Design and Partner Selection that Drives Results": Summary The number of public relations and marketing professionals searching for "reputable survey PR companies" is rapidly increasing. However, whether survey PR yields results depends on the "communication design" after the survey is conducted. Many companies tend to overlook the perspective of whether their information will remain as a source for AI. According to our "Survey on the Selection of LLMO Support Companies in BtoB Business" (targeting 329 individuals), challenges in LLMO measures included "not knowing how to specifically create content cited by AI" (41.4%) and "difficulty in designing content that reflects B2B specialized terminology and business practices" (44.2%). This highlights the reality that many companies, despite having survey data, are stalled because they don't know "how to communicate it so that AI picks it up." This guide is a practical resource that systematically explains the "communication design framework" shared by successful survey PR companies and concrete steps to transform existing survey data into a format that AI will cite. By understanding "what successful companies do" before deciding "which company to rely on," you can improve your own communication. ■ "Guide to Communication Design and Partner Selection that Drives Results": Proprietary Survey Results This guidebook includes the results of multiple proprietary surveys conducted by our company. [Survey Results] 58.3% of LLMO outsourcing experienced individuals are dissatisfied with "insufficient factual information," and the top selection criterion is "strategic proposal capability utilizing factual information" at 39.5%. In IDEATECH's survey ("Survey on the Selection of LLMO Support Companies in B2B Business," targeting 329 individuals), the top dissatisfaction point among those with LLMO support outsourcing experience was "the quality and quantity of factual information (numerical data, survey results, etc.) were not sufficiently guaranteed," at 58.3%. Furthermore, the top priority in selecting an LLMO support company was "strategic proposal capability utilizing third-party data and factual information" at 39.5%. "Understanding of one's own industry and B2B business practices" followed closely at 39.2%. This clearly shows that "the ability to create and disseminate facts" is a higher selection criterion than "the number of achievements." Moreover, while "regular distribution of press releases" was the most common LLMO measure currently implemented (50.2%), it has been technically revealed that merely listing a company's achievements on a website is unlikely to be picked up by AI. The "format" and "location" of communication determine whether AI will pick it up. * What is the "communication design framework" commonly held by successful survey PR companies? * Three verification steps and example questions to identify partners with strong communication design capabilities. * A checklist to distinguish between "companies that just deliver and are done" and "companies that design for post-delivery accumulation." * Public relations and PR professionals who have survey data but are unsure if they are communicating it in a way that AI will cite. * Marketing professionals who are looking to select a survey PR company but don't know evaluation criteria other than "number of achievements." * Companies that want to accumulate survey data long-term as an AI reference source, beyond just media placements. ■ Guide Table of Contents Chapter-1 Current Challenges for Reputable Survey PR Companies Chapter-2 Technical Background - Why AI Ignores This Information Chapter-3 IDEATECH's PR Company Selection Criteria Chapter-4 Practical Guide to Identifying Reputable Survey PR Companies Chapter-5 Conclusion ▼ Download "Guide to Communication Design and Partner Selection that Drives Results" URL: https://ideatech.jp/download/338/?utm_source=pr_260331 ■ Guide FAQ Q. What should I check to identify a reputable survey PR company? A. This guide recommends checking in three steps: (1) Ask them to explain "the hypothesis for this survey theme and the basis for the questionnaire design" to confirm if they can create facts. (2) Ask "where are the data you created in the past currently published?" to confirm if they are accumulated on platforms like PR TIMES or owned media. (3) Ask "whose questions does this data resolve?" to confirm if the facts reach the questions of people searching. A company that can concretely answer all three is a partner with strong communication design capabilities. Q. Why do survey PR commissions often fail to yield results? A. Our proprietary survey shows that 58.3% of LLMO support outsourcing experienced individuals reported "the quality and quantity of factual information (numerical data, survey results, etc.) were not sufficiently guaranteed." In many cases, there is no hypothesis at the survey design stage, and even if data is created, it remains in a "closed" state, existing only as internal documents. AI refers to publicly available primary information on the web, so survey data confined to internal documents will not be cited by AI. Q. What determines whether AI refers to information? A. The "format" and "location" of communication are critically important. ChatGPT and Google AI Overview use a technology called RAG (Retrieval-Augmented Generation) to incorporate external information and generate answers. At this time, "structured, publicly available primary information" such as press releases and public institution reports are preferentially selected. Corporate website taglines and PR-like expressions are less likely to be chosen, while quantitative data clearly stating "who, when, for whom, and what was investigated" is more likely to be cited. Q. What is the most common LLMO measure implemented by companies? A. Our survey ("Survey on the Selection of LLMO Support Companies in B2B Business," n=329) found that "regular distribution of press releases" was the most common LLMO measure currently implemented, at 50.2%. This was followed by "expansion of company website content (columns, blogs, FAQs, etc.)" at 44.4%, and "publication of case studies and customer testimonials" at 43.2%. Press releases function as a stock-type primary information source that AI refers to, making regular communication effective. Q. What is the most important point for managers when choosing a survey PR company? A. Our survey (targeting 329 B2B marketing professionals involved in LLMO measures) found that the top priority in selecting an LLMO support company was "strategic proposal capability utilizing third-party data and factual information" at 39.5%. "Understanding of one's own industry and B2B business practices" followed closely at 39.2%. This clearly shows that "the ability to create and deliver data" is more valued than "the number of achievements." ■ "Repopy®️" for creating high-quality leads and business negotiations directly linked to sales through whitepapers. "Repopy®️" is a "report-type marketing" method that achieves lead acquisition. Professionals with over 10 years of PR/marketing support experience will interview your company's services and strengths, conduct a "report," and deliver it in a high-quality whitepaper format. Learn more here: https://ideatech.jp/service/report-pr ■ Company Overview Company Name: IDEATECH Inc. Representative: Tomoo Ishikawa, Representative Director and President Location: Daiichi Hoki Bldg. 3F, 2-11-17 Minami Aoyama, Minato-ku, Tokyo 107-0062 Established: February 2010 Business Activities: ① IDEA Content Business ・Research Data Marketing "Risapy®︎" ・Report Marketing "Repopy®︎" ・Thought Leadership Marketing "Hakupy®︎" ・Column Marketing "Corapy®︎" ・Q&A Marketing "X-Questions®︎" ② IDEA PR Business ・PR Strategy Consulting "PR-GROWTH" ・In-house PR