Seminar on GTM Strategy: 70.4% of BtoB Enterprise Purchases are Decided Before Meeting Vendors
IDEATECH and Demagen Research Institute will co-host a seminar on April 17, 2026, revealing new data on BtoB purchase processes where buyers narrow down candidates before contacting sales.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 02:30
- 🔍 Collected: April 14, 2026 at 18:01
- 🤖 AI Analyzed: April 15, 2026 at 16:39 (22h 37m after Collected)
IDEATECH Co., Ltd., a provider of fact-based content marketing, will co-host an online seminar with Demagen Research Institute on April 17, 2026. The event will debut the 'Survey on Large-scale BtoB Purchasing Processes in Japan 2026,' showing that 70.4% of BtoB buyers complete problem clarification and 63.2% narrow down to 2-3 candidates before their first vendor contact. Hiroyasu Kitagawa, former Microsoft Executive Officer and current head of Demagen Research, will explain Go-To-Market (GTM) strategies to ensure companies are included in the 'comparison table' in the enterprise market. He will introduce the SIC model (Spark/Introduce/Confront) and discuss the effectiveness of industry-specific content marketing. Participants will receive the survey report and a guidebook on designing industry-specific BtoB content.
FAQ
What are the main topics of the seminar?
GTM strategies to remain on the 'comparison table' in enterprise markets and the latest BtoB purchasing trends in Japan.
Are there any participation benefits?
Yes, attendees receive the 2026 BtoB purchase survey report and a guidebook on industry-specific content design.