[BtoB Content "Company Size Mismatch" Survey] Approximately 90% of Small and Large Companies Abandon Materials That Don't Match Their Size, Directly Leading to Adoption Rejection
A survey by IDEATECH's "Lisapy®️" found that about 90% of B2B content users abandon materials due to company size mismatch, directly impacting adoption decisions. This highlights the need for tailored content.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 22:00
- 🔍 Collected: April 9, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 08:09 (258h 39m after Collected)
Lisapy®️ (https://ideatech.jp/service/research-pr ), which provides one-stop research data marketing, has conducted a survey on the reality of "company size mismatch" in B2B content. The survey targeted 124 individuals who are involved in gathering information and considering the adoption of products and services for their own use, and who have regularly researched company product introduction materials and case studies over the past year. We are pleased to announce the findings.
01 | Approximately 90% of B2B content information gathering and adoption consideration personnel have experienced abandoning materials because "the company size did not match."
02 | The primary reason for not proceeding with adoption for both small/medium and large companies was "high cost," accounting for about 60%. "Cannot find relevant case studies" was 19.5 points higher for large companies than for small/medium companies.
03 | Over 90% of both small/medium and large companies recognized the usefulness of "company size-specific data as a reference for decision-making."
Download this survey here:
https://ideatech.jp/download/341/?utm_source=pr_260409
■ Survey Overview
Survey Name: Survey on the Reality of "Company Size Mismatch" in B2B Content
Survey Method: Internet survey planned by IDEATECH's research marketing service "Lisapy®️"
Survey Period: February 17 - February 25, 2026
Valid Responses: 248 individuals (Small/Medium Enterprises: 124, Large Enterprises: 124) who are involved in gathering information and considering the adoption of products and services for their own use, and who have regularly researched company product introduction materials and case studies over the past year.
*Proportions are rounded to the second decimal place, so the total may not always be 100%.
≪Usage Conditions≫
1. Please clearly state "Lisapy®️" as the source of information.
2. When using on a website, please include the following link as the source.
URL: https://ideatech.jp/service/research
01 | Approximately 90% of B2B content information gathering and adoption consideration personnel have experienced abandoning materials because "the company size did not match."
02 | The primary reason for not proceeding with adoption for both small/medium and large companies was "high cost," accounting for about 60%. "Cannot find relevant case studies" was 19.5 points higher for large companies than for small/medium companies.
03 | Over 90% of both small/medium and large companies recognized the usefulness of "company size-specific data as a reference for decision-making."
Download this survey here:
https://ideatech.jp/download/341/?utm_source=pr_260409
■ Survey Overview
Survey Name: Survey on the Reality of "Company Size Mismatch" in B2B Content
Survey Method: Internet survey planned by IDEATECH's research marketing service "Lisapy®️"
Survey Period: February 17 - February 25, 2026
Valid Responses: 248 individuals (Small/Medium Enterprises: 124, Large Enterprises: 124) who are involved in gathering information and considering the adoption of products and services for their own use, and who have regularly researched company product introduction materials and case studies over the past year.
*Proportions are rounded to the second decimal place, so the total may not always be 100%.
≪Usage Conditions≫
1. Please clearly state "Lisapy®️" as the source of information.
2. When using on a website, please include the following link as the source.
URL: https://ideatech.jp/service/research