【B2B Marketing Orchestration Survey】84.3% Want to Integrate Initiatives, But Only 4.6% Have Achieved It: This 80-Point Gap is the 'Current State' of B2B Marketing
A survey on B2B marketing orchestration revealed that while 84.3% of professionals desire integrated initiatives, only 4.6% have achieved it. This study was jointly conducted by "Resapii®️" for research data marketing and "Bizibl" for webinar marketing.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:30
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 07:47 (501h 32m after Collected)
Resapii®️, which provides one-stop research data marketing (https://ideatech.jp/service/research-pr), in collaboration with Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yohei Hanaya; hereinafter Bizibl), which offers the webinar marketing tool "Bizibl," conducted a survey on the actual state of "orchestration" in B2B marketing among 325 managers and personnel involved in B2B marketing. We are pleased to announce the results.
[Image: A visual representation of the survey results or related marketing concept.]
* 01｜Approximately 70% of marketing personnel feel a decline in results and increased costs due to fragmented marketing initiatives.
* 02｜Over half cite "lack of know-how and frameworks for integrated operations" as the reason why initiative integration is not progressing.
* 03｜Over 80% are eager to strengthen integrated operations for future marketing initiatives.
Conference to delve deeper into this survey:
https://attendee.bizibl.tv/sessions/senzNrqG8g5m/6a9e76f1-b686-4bfb-a475-b646f8374507
■ Survey Overview
* Survey Name: Survey on the Actual State of "Orchestration" in B2B Marketing Initiatives
* Survey Method: Internet survey planned by research marketing "Resapii®︎" provided by IDEATECH
* Survey Period: March 18, 2026 to March 19, 2026
* Valid Responses: 325 managers and personnel involved in B2B marketing
*Note: Ratios are rounded to the second decimal place, so the total may not necessarily be 100.
≪Terms of Use≫
1. Please clearly state "Resapii®︎" as the source of information.
2. When using on a website, please set the following link as the source:
URL: https://ideatech.jp/service/research-pr
[Image: A visual representation of the survey results or related marketing concept.]
* 01｜Approximately 70% of marketing personnel feel a decline in results and increased costs due to fragmented marketing initiatives.
* 02｜Over half cite "lack of know-how and frameworks for integrated operations" as the reason why initiative integration is not progressing.
* 03｜Over 80% are eager to strengthen integrated operations for future marketing initiatives.
Conference to delve deeper into this survey:
https://attendee.bizibl.tv/sessions/senzNrqG8g5m/6a9e76f1-b686-4bfb-a475-b646f8374507
■ Survey Overview
* Survey Name: Survey on the Actual State of "Orchestration" in B2B Marketing Initiatives
* Survey Method: Internet survey planned by research marketing "Resapii®︎" provided by IDEATECH
* Survey Period: March 18, 2026 to March 19, 2026
* Valid Responses: 325 managers and personnel involved in B2B marketing
*Note: Ratios are rounded to the second decimal place, so the total may not necessarily be 100.
≪Terms of Use≫
1. Please clearly state "Resapii®︎" as the source of information.
2. When using on a website, please set the following link as the source:
URL: https://ideatech.jp/service/research-pr