[Selected Based on Track Record but Deemed a 'Failure']: IDEATECH Releases Free 'Guide to Choosing a Research PR Agency'
IDEATECH has released a free 'Guide to Choosing a Research PR Agency,' explaining the criteria for selecting a partner that delivers results.
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- 📰 Published: March 29, 2026 at 20:48
IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President: Tomoo Ishikawa), provider of 'RepoPy®' (https://ideatech.jp/service/report-pr ), a one-stop solution for report marketing, has released a free 'Guide to Choosing a Research PR Agency.'
▼ Download the 'Guide to Choosing a Research PR Agency'
[Three Key Points of This Guide]
Visualizes structural problems in conventional selection criteria using proprietary survey data showing that '48.2% of managers who prioritized track record saw no results.'
Explains how to create stock-type information assets based on AI information-gathering mechanisms.
Reveals the three conditions for 'Data Savings in the AI Era' advocated by IDEATECH.
■ 'Guide to Choosing a Research PR Agency': Summary
While interest in Research PR is growing, an increasing number of companies are struggling with concerns such as 'there are too many similar services, and I don't know which one fits our company' or 'I chose them because of their track record, but it didn't produce results.'
In our proprietary survey, managers who prioritized 'extensive industry experience' as a selection criterion for a Research PR agency...