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IDEATECH Releases Free Guide on Standards for Selecting Research PR Agencies

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 28, 2026 1:09 AM ・ Updated Jun 2, 2026 1:01 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

IDEATECH, provider of the 'Repopy' report marketing service, has released a free guide on how to select research PR agencies.
The guide addresses the issue where 48.2% of professionals who selected agencies based on track record reported no tangible results, advocating for a shift toward 'Fact Stock' criteria suitable for the AI era.

IDEATECH, provider of the 'Repopy' report marketing service, has released a free guide on how to select research PR agencies. The guide addresses the issue where 48.2% of professionals who selected agencies based on track record reported no tangible results, advocating for a shift toward 'Fact Stock' criteria suitable for the AI era.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 28, 2026

株式会社IDEATECH has published a 'Guide to Selecting Research PR Agencies' to help companies navigate the complex PR service landscape. Their research found that while 57.4% of marketers prioritize 'extensive industry experience,' nearly half (48.2%) of them failed to achieve desired results. The guide introduces the 'Fact Stock' selection criteria, which focuses on creating durable data assets that generative AI can reference, rather than relying on temporary media coverage.

FACT BOX

Source: PR TIMES
Category: News

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 28, 2026 1:09 AM — Distributor PR TIMES
Collected　Mar 28, 2026 9:59 PM
AI structured & analyzed　Apr 15, 2026 4:28 AM
Desk-reviewed & published　Mar 28, 2026 1:09 AM

FAQ

What are the 'Fact Stock' selection criteria?

It is an evaluation method for the AI era based on three conditions: can the agency create facts, can it stock them, and can those facts reach users' queries?

How can I download the guide?

It is available for free download from the IDEATECH website or via the link in the press release.

What are the key facts in this article?

Cite this article — HOW TO CITE

Washin AI News Desk“IDEATECH Releases Free Guide on Standards for Selecting Research PR Agencies”AI News by Washin Village（和心村）, Mar 28, 2026. https://aeo.washinmura.jp/ai/ideatech-jp-2/en/news/2026-04-15-ideatech-releases-free-guide-on-standard

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