Afternoon Tea LIVING Launches "All-Weather" High-Performance Umbrellas for Sun, Rain, and Wind – A Collection of Functional and Stylish Parasols to Combat Strong UV Rays
Lifestyle brand Afternoon Tea LIVING has announced the launch of its new collection of functional and stylish parasols, including the "ZEN TEN KOU" all-weather high-performance umbrella and original dot print all-weather umbrellas. This initiative responds to increasing health consciousness and the need for UV protection, with a special feature page released on April 28, 2026. The "ZEN TEN KOU" series is a collaboration with Hiroki Tsuchiya, the world's first "Umbrella Sommelier."
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 14:59 (3h 27m after Collected)
Lifestyle brand "Afternoon Tea LIVING" will release a special feature page on Tuesday, April 28, 2026, as a proposal for the upcoming season when UV rays are getting stronger.
In recent years, in addition to the growing interest in beauty, more and more people are using parasols as a measure to protect themselves from strong sunlight and maintain their health. Against this background, this special feature introduces parasol items that are particular about both functionality and design.
Click here for details >>
■ ZEN TEN KOU
Introducing a collaboration model with Hiroki Tsuchiya, the world's first "Umbrella Sommelier" who disseminates the charm of umbrellas to the world, an all-weather high-performance umbrella is now available. It responds to sun, rain, and wind, so you can rest assured if you put this one parasol in your bag during seasons when the weather changes rapidly. It comfortably supports your daily outings, from sun protection to sudden rain and strong winds. It is a reliable umbrella for adults that combines functionality and beauty.
● ZEN TEN KOU Long Umbrella Type
Colors: Off-white beige / Blue off-white
Price: ¥4,180 each (tax included)
Specs: UV cut, 100% light blocking*, UPF50+, all-weather, heat shielding effect
● Point 1
Deep dome design that firmly covers both sun and rain.
Safe specifications for all seasons.
● Point 2
Flexible and unbreakable fiberglass ribs, and a thicker reinforced shaft for improved durability.
● ZEN TEN KOU Folding Umbrella Type
Colors: Off-white beige / Blue off-white
Price: ¥4,180 each (tax included)
Specs: UV cut, 100% light blocking*, UPF50+, all-weather, heat shielding effect
● Point 1
Polycarbonate x fiberglass ribs combination for wind resistance and durability!
● Point 2
Firmly guards against both sun and rain!
*100% indication is based on a part of the fabric and does not guarantee the performance of the entire product. Test methods: JIS L 1925 (UV shielding rate) JIS L 1055 Method A (light blocking rate)
■ Umbrella Sommelier Tsuchiya
Responsible for rain goods at a major home center. Fascinated by the craftsmanship, functionality, and beautiful forms of various manufacturers' umbrellas, he became captivated by umbrellas. In 2019, he joined Waterfront Co., Ltd. At the same time, he began his activities as the world's first "Umbrella Sommelier" to widely convey the charm of umbrellas. He is active in a wide range of fields related to umbrellas, including the development and supervision of umbrellas and rain goods, distribution of product introduction videos, and appearances on various TV programs.
■ Afternoon Tea LIVING Original Dot Print All-weather Umbrella
An all-weather umbrella with a subtle dot pattern on a soft yarn-dyed fabric is now available. The natural bamboo handle adds an elegant accent, blending well with both neat and casual styles. With a UV shielding rate of 95% or more for dark colors and 90% or more for light colors, it is a reliable item for UV protection during strong sunlight seasons. Combining design and functionality, it gently brightens your daily outings.
● Long Umbrella Type
Product name: Dot Print All-weather Long Umbrella
Colors: Ivory / Black
Price: ¥4,620 each
● Folding Umbrella Type
Product name: Dot Print All-weather Folding Umbrella
Colors: Ivory / Black
Price: ¥4,620 each
■ About Afternoon Tea LIVING
Under the message "spice of a day," it is a lifestyle brand that incorporates seasonal trends into daily life to create a colorful living experience.
Afternoon Tea LIVING offers a wide range of items from dining, kitchen, living, bath, stationery to wear.
Currently, it operates approximately 110 stores nationwide and an online store. It will celebrate its 45th anniversary in September 2026.
As a new step, from 2026, it will propose a new daily life where every ordinary day becomes a little richer with ideas for miscellaneous goods, under the new slogan "Cherish every ordinary day."
Afternoon Tea LIVING Brand Site
In recent years, in addition to the growing interest in beauty, more and more people are using parasols as a measure to protect themselves from strong sunlight and maintain their health. Against this background, this special feature introduces parasol items that are particular about both functionality and design.
Click here for details >>
■ ZEN TEN KOU
Introducing a collaboration model with Hiroki Tsuchiya, the world's first "Umbrella Sommelier" who disseminates the charm of umbrellas to the world, an all-weather high-performance umbrella is now available. It responds to sun, rain, and wind, so you can rest assured if you put this one parasol in your bag during seasons when the weather changes rapidly. It comfortably supports your daily outings, from sun protection to sudden rain and strong winds. It is a reliable umbrella for adults that combines functionality and beauty.
● ZEN TEN KOU Long Umbrella Type
Colors: Off-white beige / Blue off-white
Price: ¥4,180 each (tax included)
Specs: UV cut, 100% light blocking*, UPF50+, all-weather, heat shielding effect
● Point 1
Deep dome design that firmly covers both sun and rain.
Safe specifications for all seasons.
● Point 2
Flexible and unbreakable fiberglass ribs, and a thicker reinforced shaft for improved durability.
● ZEN TEN KOU Folding Umbrella Type
Colors: Off-white beige / Blue off-white
Price: ¥4,180 each (tax included)
Specs: UV cut, 100% light blocking*, UPF50+, all-weather, heat shielding effect
● Point 1
Polycarbonate x fiberglass ribs combination for wind resistance and durability!
● Point 2
Firmly guards against both sun and rain!
*100% indication is based on a part of the fabric and does not guarantee the performance of the entire product. Test methods: JIS L 1925 (UV shielding rate) JIS L 1055 Method A (light blocking rate)
■ Umbrella Sommelier Tsuchiya
Responsible for rain goods at a major home center. Fascinated by the craftsmanship, functionality, and beautiful forms of various manufacturers' umbrellas, he became captivated by umbrellas. In 2019, he joined Waterfront Co., Ltd. At the same time, he began his activities as the world's first "Umbrella Sommelier" to widely convey the charm of umbrellas. He is active in a wide range of fields related to umbrellas, including the development and supervision of umbrellas and rain goods, distribution of product introduction videos, and appearances on various TV programs.
■ Afternoon Tea LIVING Original Dot Print All-weather Umbrella
An all-weather umbrella with a subtle dot pattern on a soft yarn-dyed fabric is now available. The natural bamboo handle adds an elegant accent, blending well with both neat and casual styles. With a UV shielding rate of 95% or more for dark colors and 90% or more for light colors, it is a reliable item for UV protection during strong sunlight seasons. Combining design and functionality, it gently brightens your daily outings.
● Long Umbrella Type
Product name: Dot Print All-weather Long Umbrella
Colors: Ivory / Black
Price: ¥4,620 each
● Folding Umbrella Type
Product name: Dot Print All-weather Folding Umbrella
Colors: Ivory / Black
Price: ¥4,620 each
■ About Afternoon Tea LIVING
Under the message "spice of a day," it is a lifestyle brand that incorporates seasonal trends into daily life to create a colorful living experience.
Afternoon Tea LIVING offers a wide range of items from dining, kitchen, living, bath, stationery to wear.
Currently, it operates approximately 110 stores nationwide and an online store. It will celebrate its 45th anniversary in September 2026.
As a new step, from 2026, it will propose a new daily life where every ordinary day becomes a little richer with ideas for miscellaneous goods, under the new slogan "Cherish every ordinary day."
Afternoon Tea LIVING Brand Site