iChoosr Signs Cooperation Agreement with Toyoake City, Aichi Prefecture

iChoosr Co., Ltd. (Headquarters: 5-2-32 Minamiazabu, Minato-ku, Tokyo; Representative Director and President: Akira Hirose; hereinafter, iChoosr) concluded an agreement with Toyoake City, Aichi Prefecture on Monday, April 6, 2026, and will implement the joint purchase project "Solar Power for Everyone's Home" for solar panels and storage batteries.

Following the conclusion of this agreement, this project commenced on April 7, 2026, in Toyoake City, along with the four other cities in Aichi Prefecture: Miyoshi City, Nisshin City, Owariasahi City, and Nishio City.

■ Background of the Agreement

The Japanese government has set a goal of achieving carbon neutrality by 2050, aiming for virtually zero CO₂ emissions. To achieve this, reducing emissions in the household sector is an urgent issue, and the widespread adoption and installation of solar panels are positioned as one of the important solutions.

 

 Toyoake City has declared itself a "Zero Carbon City," aiming to achieve virtually zero greenhouse gas emissions by 2050 to maintain a good environment for future generations. In its "Second Toyoake City Environmental Basic Plan," which serves as a guideline for achieving this goal, the promotion of energy conservation and the introduction of renewable energy are highlighted as key policies, fostering a decarbonized society through the integrated efforts of citizens, businesses, and the administration. *1

In particular, reducing carbon dioxide emissions from energy consumption in daily life plays an extremely important role in the decarbonization of the entire region. The city has indicated its view that creating an environment where citizens can safely install solar power generation equipment and other facilities is a measure directly linked to the realization of sustainable urban development.

 

Against this backdrop, Toyoake City and iChoosr have now concluded a cooperation agreement and will implement the "Solar Power for Everyone's Home" joint purchase project.

 

 iChoosr will continue to support the promotion of renewable energy and the creation of a sustainable, community-rooted society through this project.

*1 Source: Toyoake City Official Website, Toyoake City Environmental Basic Plan

https://www.city.toyoake.lg.jp/3618.htm

■ Supporting the Spread of Renewable Energy through the "Solar Power for Everyone's Home" Joint Purchase Project

What we aim for through the "Joint Purchase Project" is to provide consumers with the opportunity for "active choice," where they make decisions based on their own understanding. We emphasize creating an environment where solar panels and storage batteries, which are still unfamiliar to many, can transition from "a choice for a few advanced individuals" to "a realistic option for everyone to consider," making them safe and easy to install. Through this project, we will support the further spread of renewable energy by overcoming "three barriers" that hinder its adoption.

■ About the "Solar Power for Everyone's Home" Joint Purchase Project

The joint purchase project for solar panels and storage batteries is a system that leverages the economies of scale created by gathering many participants, allowing for the introduction of renewable energy equipment at fair and transparent prices. A major feature is that it allows consumers to install equipment under fair and highly reliable conditions, while eliminating the hassle of individually searching for contractors, making it different from simply "buying in bulk."

 

Barriers to purchasing behavior, such as "cannot choose," "cannot trust," or "do not understand," which arise from an abundance of information and unfamiliarity with products, are removed through "comprehensive support."

We provide a system that enables consumers to confidently adopt renewable energy through highly reliable sales and installation companies and products selected through screening and bidding processes (including financial status and installation track record), clear warranties, and fair prices that leverage economies of scale.

■ About iChoosr Co., Ltd.

iChoosr Ltd., established in 2008, is a company headquartered in Amsterdam, Netherlands, that provides and operates services supporting the spread of renewable energy in the Netherlands, Belgium, the United Kingdom, the United States, and Japan.

Based on behavioral economics, the company is developing joint purchase projects for renewable energy products in various countries, centered on providing "consumers with the opportunity to consider and choose renewable energy products with peace of mind and without hassle."

iChoosr Co., Ltd., its Japanese subsidiary, has been operating in Japan since its establishment in 2017. Its joint purchase project for residential and business solar panels and storage batteries, which started in 2019, has accumulated over 110,000 participating households and is expected to expand further. iChoosr will continue to support the promotion of renewable energy and the creation of a sustainable, community-rooted society through the joint purchase scheme.

Our company has concluded agreements and built partnerships with the following local governments:

(As of April 2026)

 

Prefectures:

Hokkaido, Aomori Prefecture, Miyagi Prefecture, Gunma Prefecture, Chiba Prefecture, Tokyo, Niigata Prefecture, Kanagawa Prefecture, Yamanashi Prefecture, Gifu Prefecture,

Shizuoka Prefecture, Mie Prefecture, Kyoto Prefecture, Osaka Prefecture, Wakayama Prefecture, Nara Prefecture, Hyogo Prefecture, Yamaguchi Prefecture, Ehime Prefecture, Fukuoka Prefecture, Nagasaki Prefecture

 

Municipalities:

Sendai City, Saitama City, Kasukabe City, Miyashiro Town, Ageo City, Hasuda City, Kawagoe City, Sayama City, Tsurugashima City, Hidaka City,

Miyoshi City, Nisshin City, Owariasahi City, Toyoake City, Nishio City, Kyoto City, Kuwana City, Tsu City, Yokkaichi City,

Nishinomiya City, Amagasaki City, Toyonaka City, Suita City, Tottori City, Wakasa Town

 

 

■ "Aichi Solar Power for Everyone's Home" Project Page

https://switchtogether.jp/solar-and-battery/aichi

Registration for participation is available until December 17, 2026, via the above website.