Yonezawa Beef BBQ and ¥12,000 Skincare. Hakone "ICHI-VILLA" Enhances Hands-Free Stay
"ICHI-VILLA," a private villa in Hakone operated by Ichinoyu Group, has introduced a Yonezawa beef BBQ set and permanently installed the high-value "enoka" skincare line to enhance the hands-free luxury stay experience. This aims to appeal to guests who prioritize private time.
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- 📰 Published: April 30, 2026 at 22:50
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1. The taste of a traditional inn, exclusively in your villa. "Yonezawa Beef BBQ" to keep conversations flowing.
Since its opening last December, "ICHI-VILLA" has offered a free-spirited stay with kitchens and saunas. While the nearby supermarket and the joy of shopping for ingredients are attractions, guests' true feelings revealed on-site were, "We want to use every minute possible to relax in this room, minimizing travel and preparation time." Therefore, we have prepared a BBQ set where you can savor Ichinoyu Group's proud "Yonezawa Beef," served in their sukiyaki and shabu-shabu, right in your villa.
The joy of gathering around a hot plate: We adopted a hot plate to avoid the hassle of preparing charcoal fires or cleaning up afterward. Our priority was to create an environment where everyone could enjoy piping hot meat around a large table, fully immersed in conversation.
Refrigerator set that doesn't restrict your time: A full set of ingredients including Yonezawa beef, domestic pork, sausages, colorful vegetables, and even yakisoba for the finish, are stored in the refrigerator before check-in. There's no need to wait for staff service or have your time interrupted by grocery shopping.
A private villa for rent in Sengokuhara, Hakone. Equipped with a permanent tent sauna, enjoy the same Yonezawa beef dinner in your villa as at the inn.
2. Removing over ¥10,000 worth of value from your travel luggage.
Another change is the permanent installation of "enoka," a domestic chamomile skincare line developed by Ichinoyu Group. A full 3-piece set of cleanser, lotion, and cream (worth ¥12,100) is now provided as an amenity.
Lighten your luggage, elevate your quality: There's no need to bring bulky cosmetics in your travel bag.
Skincare after sauna: After enjoying the indoor tent sauna, everyone in your family or group of friends can liberally moisturize with ample quantity and quality without hesitation. Rather than brand recognition, we want you to experience its true effectiveness in this tranquil setting.
"enoka" skincare is now permanently installed. Travel light without heavy luggage.
3. The luxury of "not moving from this spot."
The meticulous service of traditional inns can sometimes interrupt private moments. What we aim to offer at ICHI-VILLA is intense, private time with family and friends, precisely because you don't see staff members. "I came all the way to Hakone, but I just stayed in the villa," we believe such words are the highest compliment in this place.
■ Facility and Sales Information
Name: ICHI-VILLA CROSSROAD HAKONE
Location: 103-1 Sengokuhara, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
BBQ Set Price: ¥4,400 (tax included) for two people *Option when booking accommodation
Standard Amenities: Permanent installation of domestic chamomile skincare "enoka"
Official website here
■ Company Overview
Centered around the long-established hot spring inn "Ichinoyu Honkan," founded in 1630, the company currently operates nine inns and one private villa (in Hakone Yumoto, Tonosawa, Sengokuhara) in Hakone. With the management philosophy of "changing the norm of accommodation and proposing richness in daily life through accommodation" by "values a step ahead" and "innovation and evolution," we have continually challenged ourselves to create new accommodation value while being a long-established business.
In December 2025, as a new initiative, we will open the accommodation brand "ICHI-VILLA CROSSROAD HAKONE." We aim to respond to diverse stay needs by proposing a "stay-focused" accommodation style different from traditional hot spring inns. We will continue to move forward with our customers, employees, and local communities, striving to be an inn operation of choice.
・2008: Received the 4th "High Service 300 Selection" award (hosted by the Service Productivity & Confederation of Japan)
・2015: Received the 6th "Kanagawa Tourism Grand Prize" (hosted by Kanagawa Prefecture)
・2017: Certified as "Kanagawa Ganbaru Kigyō Ace in FY2017" (hosted by Kanagawa Prefecture)
・2018: Awarded the 4th "Japan Tourism Award" (hosted by Japan Association of Travel Agents)
・2025: Certified as "Kanagawa Ganbaru Kigyō Ace 2025" (hosted by Kanagawa Prefecture)
・Company Name: Ichinoyu Co., Ltd.
・Representative Director: Takaya Ogawa
・Capital: ¥11,000,000
・Established: 1630 (396 years since founding)
・Location: 90 Tonosawa, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture, 250-0315
・TEL: 0460-85-6655
・URL: https://www.ichinoyu.co.jp/
・Hakone Ichinoyu Online Shop: https://ichinoyu.shop/
・Official Instagram: ichinoyu_group https://www.instagram.com/ichinoyu_group/
・Official X: @ICHINOYU_HAKONE https://twitter.com/ICHINOYU_HAKONE
Since its opening last December, "ICHI-VILLA" has offered a free-spirited stay with kitchens and saunas. While the nearby supermarket and the joy of shopping for ingredients are attractions, guests' true feelings revealed on-site were, "We want to use every minute possible to relax in this room, minimizing travel and preparation time." Therefore, we have prepared a BBQ set where you can savor Ichinoyu Group's proud "Yonezawa Beef," served in their sukiyaki and shabu-shabu, right in your villa.
The joy of gathering around a hot plate: We adopted a hot plate to avoid the hassle of preparing charcoal fires or cleaning up afterward. Our priority was to create an environment where everyone could enjoy piping hot meat around a large table, fully immersed in conversation.
Refrigerator set that doesn't restrict your time: A full set of ingredients including Yonezawa beef, domestic pork, sausages, colorful vegetables, and even yakisoba for the finish, are stored in the refrigerator before check-in. There's no need to wait for staff service or have your time interrupted by grocery shopping.
A private villa for rent in Sengokuhara, Hakone. Equipped with a permanent tent sauna, enjoy the same Yonezawa beef dinner in your villa as at the inn.
2. Removing over ¥10,000 worth of value from your travel luggage.
Another change is the permanent installation of "enoka," a domestic chamomile skincare line developed by Ichinoyu Group. A full 3-piece set of cleanser, lotion, and cream (worth ¥12,100) is now provided as an amenity.
Lighten your luggage, elevate your quality: There's no need to bring bulky cosmetics in your travel bag.
Skincare after sauna: After enjoying the indoor tent sauna, everyone in your family or group of friends can liberally moisturize with ample quantity and quality without hesitation. Rather than brand recognition, we want you to experience its true effectiveness in this tranquil setting.
"enoka" skincare is now permanently installed. Travel light without heavy luggage.
3. The luxury of "not moving from this spot."
The meticulous service of traditional inns can sometimes interrupt private moments. What we aim to offer at ICHI-VILLA is intense, private time with family and friends, precisely because you don't see staff members. "I came all the way to Hakone, but I just stayed in the villa," we believe such words are the highest compliment in this place.
■ Facility and Sales Information
Name: ICHI-VILLA CROSSROAD HAKONE
Location: 103-1 Sengokuhara, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
BBQ Set Price: ¥4,400 (tax included) for two people *Option when booking accommodation
Standard Amenities: Permanent installation of domestic chamomile skincare "enoka"
Official website here
■ Company Overview
Centered around the long-established hot spring inn "Ichinoyu Honkan," founded in 1630, the company currently operates nine inns and one private villa (in Hakone Yumoto, Tonosawa, Sengokuhara) in Hakone. With the management philosophy of "changing the norm of accommodation and proposing richness in daily life through accommodation" by "values a step ahead" and "innovation and evolution," we have continually challenged ourselves to create new accommodation value while being a long-established business.
In December 2025, as a new initiative, we will open the accommodation brand "ICHI-VILLA CROSSROAD HAKONE." We aim to respond to diverse stay needs by proposing a "stay-focused" accommodation style different from traditional hot spring inns. We will continue to move forward with our customers, employees, and local communities, striving to be an inn operation of choice.
・2008: Received the 4th "High Service 300 Selection" award (hosted by the Service Productivity & Confederation of Japan)
・2015: Received the 6th "Kanagawa Tourism Grand Prize" (hosted by Kanagawa Prefecture)
・2017: Certified as "Kanagawa Ganbaru Kigyō Ace in FY2017" (hosted by Kanagawa Prefecture)
・2018: Awarded the 4th "Japan Tourism Award" (hosted by Japan Association of Travel Agents)
・2025: Certified as "Kanagawa Ganbaru Kigyō Ace 2025" (hosted by Kanagawa Prefecture)
・Company Name: Ichinoyu Co., Ltd.
・Representative Director: Takaya Ogawa
・Capital: ¥11,000,000
・Established: 1630 (396 years since founding)
・Location: 90 Tonosawa, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture, 250-0315
・TEL: 0460-85-6655
・URL: https://www.ichinoyu.co.jp/
・Hakone Ichinoyu Online Shop: https://ichinoyu.shop/
・Official Instagram: ichinoyu_group https://www.instagram.com/ichinoyu_group/
・Official X: @ICHINOYU_HAKONE https://twitter.com/ICHINOYU_HAKONE