Monthly 'Ichinoyu Day'! In April, a 7-day limited sale of a plan featuring the spring/summer classic 'Yonezawa Beef Shabu-Shabu' and Sakura Cider.

Ichinoyu Co., Ltd. (Headquarters: Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture) will sell a special spring plan during its regular appreciation event, 'Ichinoyu Day,' held from the 1st to the 7th of every month. In April, to commemorate the dinner menu's main dish changing from the autumn/winter 'Sukiyaki' to the spring/summer classic 'Yonezawa Beef Shabu-Shabu,' customers who book the plan will receive a spring-exclusive 'Sakurakasumi (Cherry Blossom Mist) Cider.' The sales period is limited to 7 days, from Wednesday, April 1, 2026, to Tuesday, April 7, 2026.

■Monthly 'Ichinoyu Day.' April is the release day for the long-awaited 'taste of spring.'

At Ichinoyu, to express our gratitude to our loyal customers, we designate the first week of every month (from the 1st to the 7th) as 'Ichinoyu Day' and sell special monthly plans. We prepare various projects each month so that customers can enjoy the hot springs at their own pace while feeling the four seasons of Hakone.

■April's Highlight: Dinner menu changes to the spring/summer classic, 'Exquisite Yonezawa Beef Shabu-Shabu.'

In April, as the footsteps of spring gradually approach, Ichinoyu's dinner menu will also be renewed for the spring season. Replacing the rich 'Sukiyaki' that was popular during the autumn and winter, the main dish for the upcoming season will be 'Exquisite Yonezawa Beef Shabu-Shabu.' During this time of gradually warming weather, quickly dipping high-quality meat in broth for a refreshing taste is Ichinoyu's spring and summer staple. We offer a time that will satisfy both your stomach and heart, along with dishes that incorporate seasonal ingredients.

■ [7-Day Limited Offer] Same Price! A 'Sakura Cider' gift to enhance the spring travel mood.

To make this spring's dining experience even more enjoyable, we have prepared a special gift exclusively for 'Ichinoyu Day' in April.

This time, the accommodation price for Ichinoyu's most popular 'Standard Plan' remains the same, and we will include one bottle of the slightly sweet and fizzy 'Sakurakasumi Cider' per adult and elementary school student guest. This is a special plan for 7 days only, with a bonus at no extra charge. It's perfect for a drink after a bath after warming up in the hot springs, or as an accompaniment to your meal. Why not toast to spring in Hakone with a lovely pink cider that looks like it has captured cherry blossoms in full bloom?

[Plan Overview]

Sales Period: Wednesday, April 1, 2026 - Tuesday, April 7, 2026 (During the monthly 'Ichinoyu Day' period)

Applicable Stay Period: Wednesday, April 1, 2026 - Sunday, May 31, 2026

Eligible: Customers who book the plan

Bonus: One bottle of Sakura Cider (Sakurakasumi) per person (for adults and elementary school students)

Information:

The plan is only on sale for 7 days. From the latter half of spring break through Golden Week and into the beautiful fresh green of May, Hakone experiences its most pleasant season of the year. Rooms for weekends and holidays tend to fill up early, so please take advantage of this sales period to secure a date where you can relax at your own pace.

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■Company Profile

Centered around the long-established hot spring ryokan 'Ichinoyu Honkan,' founded in 1630, the company currently operates 9 ryokan facilities (in Hakone Yumoto, Tonosawa, and Sengokuhara) and one private rental villa in Hakone. With the management philosophy of 'providing value that is one step ahead,' 'innovation and evolution,' and 'changing the common sense of accommodation to propose richness in daily life through lodging,' we, as a long-established business, have always challenged ourselves to create new value in accommodation.

In December 2025, as a new initiative, we launched the accommodation brand 'ICHI-VILLA CROSSROAD HAKONE.' Proposing a 'stay-focused' style of lodging different from a hot spring ryokan, we are proceeding to meet diverse stay needs. We will continue to move forward with our customers, employees, and the local community, aiming to be a ryokan management company that continues to be chosen.

・2008: Received the 4th 'High Service 300 Selection' award (organized by the Service Industry Productivity Council)

・2015: Received the 6th 'Kanagawa Tourism Award' (organized by Kanagawa Prefecture)

・2017: Certified as a '2017 Kanagawa Prefecture Ganbaru Kigyo Ace' (organized by Kanagawa Prefecture)

・2018: Won an award at the 4th 'Japan Tourism Awards' (organized by the Japan Tourism Promotion Association)

・2025: Certified as 'Kanagawa Ganbaru Kigyo Ace 2025' (organized by Kanagawa Prefecture)

・Company Name: Ichinoyu Co., Ltd.

・Representative: Takanari Ogawa, Representative Director

・Capital: 11,000,000 yen

・Established: 1630 (396 years in business)

・Address: 90 Tonosawa, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture 250-0315

・TEL: 0460-85-6655

・URL: https://www.ichinoyu.co.jp/

・Hakone Ichinoyu Online Shop: https://ichinoyu.shop/

・Official Instagram: ichinoyu_group https://www.instagram.com/ichinoyu_group/

・Official X: @ICHINOYU_HAKONE https://twitter.com/ICHINOYU_HAKONE

・Official LINE: https://lin.ee/jtAVPX8

・Email: via the 'Contact Us' form on the official website

・Business Content: Chain management of hot spring ryokans