Ichinokura Co., Ltd. (Matsuyama, Osaki City, Miyagi Prefecture; President & Representative Director: Hitoshi Suzuki) is conducting a campaign in conjunction with 'Environment Month' where 30 winners will receive the company's environmentally conscious product, 'Ichinokura Special Junmai Sake: Thinking About the Coexistence of People and Nature' (abbreviated as 'Hitoshika'). The application deadline is Sunday, June 21, 2026.
(Campaign page: https://ichinokura.co.jp/news/9544)
June 5th is Environment Day. The entire month of June is designated as 'Environment Month,' during which various events and activities aimed at solving environmental problems are held across the country.
In line with this Environment Day, the June Ichinokura official LINE-exclusive gift is super special! We are giving away one 720ml bottle of the environmentally conscious product 'Ichinokura Special Junmai Sake: Thinking About the Coexistence of People and Nature (abbreviated: Hitoshika)' to [30 winners] in June, up from the usual 10 winners!
Since its founding in 1973, Ichinokura has upheld 'coexistence with nature' as one of its management philosophies, striving to propose safe and prosperous lifestyles through the adoption of reusable R-bottles, sake brewing using environmentally friendly rice, and satoyama (traditional rural landscape) maintenance.
The concept of 'Hitoshika,' launched in September 2024, is 'Start with what you can do for the planet and the region.' It uses 100% organic 'Fuyumizutanbo Rice Sasanishiki' cultivated with the help of living organisms, is bottled in R-bottles, and uses labels made with FSC-certified paper, all aimed at reducing environmental impact. A portion of the sales is allocated to support an NPO engaged in conservation activities around Kabukurinuma wetland in Ichinokura's hometown of Osaki City, Miyagi Prefecture.
With an alcohol content of 14%, this sake offers a gentle sweetness and umami derived from the rice. Please take this opportunity to enjoy it. 'Hitoshika' was born from the desire to 'be a bottle that sparks thoughts about the global environment.' We hope you will turn your attention to environmental issues while enjoying this sake.
1. Register as a friend of the Ichinokura LINE official account from your smartphone.
2. Press 'LINE Limited Gift' on the menu and answer a simple quiz (answer is 4 hiragana characters).
3. If you answer correctly, a prize application form will be sent to you. Apply from there to complete your entry.
◯ Prize: One 720ml bottle of Ichinokura Special Junmai Sake: Thinking About the Coexistence of People and Nature
Ichinokura Hitoshika details page▶https://ichinokura.co.jp/pickup-product/hitotoshizen
◯ Number of Winners: 30 people
◯ Eligibility: Persons aged 20 or over residing in Japan who comply with LINE's terms of service and are friends with the Ichinokura official LINE account.
◯ Application Period: Monday, June 1, 2026 – Sunday, June 21, 2026
◯ Drawing Method: Drawing will be conducted by our company after the application period closes.
◯ Winner Announcement: The shipment of the prize will serve as the announcement.
● Method 1: Scan the QR code with your smartphone
(1) Tap the 'Add Friend' icon at the top right of the screen from the 'Home' tab in the LINE app, then tap 'QR code.'
(2) Scan the QR code below with the code reader.
(3) When 'Ichinokura [Official] Miyagi Prefecture' appears, tap 'Add' to complete the friend registration.
LINE Everyone's Usage Guide 'When scanning a friend's QR code (middle of page)'
● Method 2: Search by LINE ID
(1) Tap the 'Add Friend' icon at the top right of the screen from the 'Home' tab in the LINE app, then tap 'Search.'
(2) Enter 'ichinokura_sake' in the search bar.
(3) When 'Ichinokura [Official] Miyagi Prefecture' appears, tap 'Add' to complete the friend registration.
LINE Everyone's Usage Guide 'Adding friends by ID search'
Account Name: Ichinokura [Official] Miyagi Prefecture
ID: @ichinokura_sake
Ichinokura Special Junmai Sake: Thinking About the Coexistence of People and Nature
Ingredients: Rice (Miyagi Prefecture), Rice Koji (Miyagi Prefecture rice)
Rice Polishing Ratio: 55% Alcohol Content: 14%
Volume: 720ml
Suggested Retail Price (incl. tax): 1,650 yen
Ichinokura Official HP: Thinking About the Coexistence of People and Nature
https://ichinokura.co.jp/pickup-product/hitotoshizen
[Contact Information]
Ichinokura Co., Ltd.
〒987-1393 14 Okeyaki, Matsuyama Sengoku, Osaki City, Miyagi Prefecture
Phone: 0229-55-3322 (Main)
Business Hours: Weekdays 9:00 AM – 5:00 PM
URL: https://ichinokura.co.jp/
・Drink alcohol only after turning 20. Drinking and driving is prohibited by law.
・Alcohol consumption during pregnancy or breastfeeding may adversely affect the development of the fetus or infant.
FAQ
What is the application period for this campaign?
The application period is from June 1 to June 21, 2026.
What is the prize?
One 720ml bottle of Ichinokura Special Junmai Sake: Thinking About the Coexistence of People and Nature (Hitoshika) will be given to 30 winners.
How do I apply?
Register as a friend of the Ichinokura official LINE account, answer the quiz from the 'LINE Limited Gift' menu, and submit the application form.
Are there any eligibility requirements?
You must be 20 years or older, reside in Japan, and be a friend of the Ichinokura official LINE account.
What are the features of 'Hitoshika'?
It uses 100% organic 'Fuyumizutanbo Rice Sasanishiki,' R-bottles, and FSC-certified labels. A portion of sales supports NPO conservation activities.