Awareness Survey on Ideal Detached Houses 2026" Results Announced: Top complaint about current housing is "cold/hot." Over 90% want to consider detached houses, reason being "can secure space."

Ichijo Komuten Co., Ltd. (Representative Director and President: Katsuhiko Makino) conducted the "Awareness Survey on Ideal Detached Houses 2026" targeting 1,712 men and women living in houses that are not their own property, such as rental homes or their parents' homes, to explore their needs regarding functions, layouts, and facilities desired in detached houses.

---

Summary of the "Awareness Survey on Ideal Detached Houses 2026"

■ Over 90% of respondents said they would consider a detached house if they were to purchase a home.

■ The top complaint about current housing is "cold/hot."

■ The most unsatisfactory place in current housing is the "kitchen."

■ The number one reason for wanting to consider a detached house is "the ability to secure space."

■ The most important factor in land selection when building a detached house is "price."

■ Approximately 70% of people prefer custom-built homes when purchasing a detached house.
The top reason for preferring custom-built homes is "high degree of freedom."

The top reason for preferring standardized, pre-built, or used homes is "cost savings" for all three.

■ The most popular exterior design is "simple," desired by over half of respondents.

■ The most desired equipment when building a detached house is "floor heating," by over half.
The most desired layout is a "walk-in closet," by over 40%.

■ The most desired kitchen type when building a detached house is an "island kitchen," followed by a "peninsula kitchen."

■ The number one thing people least want to compromise on when building their ideal home is "housing performance."

■ If building a house now, 51.8% prefer a "compact house" and 48.2% prefer a "spacious house," nearly equal numbers.

■ The most important factor when choosing a house builder for a detached house is "cost perception."

■ The most common budget for building an ideal detached house is "30 to under 40 million yen," accounting for about 30%.

---

Over 90% of respondents said they would consider a detached house if they were to purchase a home.

When 1,712 respondents currently living in rental properties or with their parents were asked, "If you were to purchase a home, would you consider a detached house?", it was found that over 90% of people wish to consider a detached house, combining "strongly agree" (57.7%), "agree" (22.5%), and "somewhat agree" (15.0%). (Figure 1)

 From this point onward, to further explore the specific needs for detached houses, a survey on "ideal detached houses" was conducted targeting 1,629 respondents who expressed a desire to consider a detached house.

The top complaint about current housing is "cold/hot."

When asked about dissatisfactions with their current housing, the most common answer was "cold/hot" (63.8%), followed by "insufficient storage" (48.2%) in second place, and "concerned about temperature differences (heat shock)" (33.1%) in third place. (Figure 2)

The most unsatisfactory place in current housing is the "kitchen."

When asked about the most unsatisfactory place in their current housing, the most common answer was "kitchen" (16.2%), followed by "living room" (13.9%) in second place, and "bathroom" (12.3%) in third place. (Figure 3)

The number one reason for wanting to consider a detached house is "the ability to secure space."

When asked about the reasons for wanting to consider a detached house, the most common answer was "the ability to secure space" (53.2%), followed by "the ability to secure the number of rooms" (38.6%) in second place, and "high degree of design freedom" (34.8%) in third place. (Figure 4)

The most important factor in land selection when building a detached house is "price."

When asked about the most important factors in land selection if they were to build a detached house, the most common answer was "price" (24.5%), followed by "transportation convenience" (16.0%) in second place, and "space" (9.3%) in third place. (Figure 5)

Approximately 70% of people prefer custom-built homes when purchasing a detached house.

When asked about the type of detached house they desire to purchase, the most common answer was "desire a custom-built home" at 66.7%. (Figure 6)

The top reason for preferring custom-built homes is "high degree of freedom."

When 1,086 respondents who expressed a desire for "custom-built homes" when purchasing a detached house were asked about their reasons, the most common answer was "high degree of freedom" at 63.0%. (Figure 7)

The top reason for preferring standardized, pre-built, or used homes is "cost savings" for all three.

When 272 respondents who answered "standardized home," 141 who answered "pre-built home," and 95 who answered "used home" were asked about their reasons for desiring these types of homes, "cost savings" was the most common answer for all categories. (Figures 8) (Figure 9) (Figure 10)

The most popular exterior design is "simple," desired by over half of respondents.

When asked what kind of exterior design they would prefer if they were to build a detached house, "simple" (53.5%) came in first place. (Figure 11)

The most desired equipment when building a detached house is "floor heating," by over half.

The most desired layout is a "walk-in closet," by over 40%.

When asked about the "equipment" and "layouts" they would like to adopt if they were to build a detached house, "floor heating" (53.9%) was ranked first for equipment. This was followed by "solar power generation" (49.5%) in second place and "dishwasher" (41.8%) in third place. (Figure 12)

For desired layouts, "walk-in closet" (44.0%) was the most common, followed by "laundry room (indoor drying)" (41.9%), and "separating the washroom and changing room" (32.0%). (Figure 13)

The most desired kitchen type when building a detached house is an "island kitchen," followed by a "peninsula kitchen."

When asked about the type of kitchen they would like to adopt if they were to build a detached house, the "island kitchen" (37.4%), which is installed like an island with no surrounding walls, was ranked first, followed by the "peninsula kitchen" (15.8%), where one side of the kitchen is connected to a wall. (Figure 14)

The number one thing people least want to compromise on when building their ideal home is "housing performance."

When asked about "what they least want to compromise on" in building their ideal home, "housing performance" (61.6%) was the most common answer. (Figure 15)

If building a house now, 51.8% prefer a "compact house" and 48.2% prefer a "spacious house," nearly equal numbers.

When asked whether they would prefer a "compact house" or a "spacious house" if they were to build a detached house, 51.8% desired a compact house (16.1% "prefer a compact house" and 35.7% "tend to prefer a compact house"), while 48.2% desired a spacious house (9.3% "prefer a spacious house" and 38.9% "tend to prefer a spacious house"), showing nearly equal numbers. (Figure 16)

The most important factor when choosing a house builder for a detached house is "cost perception."

When asked what they prioritize when choosing a house builder if they were to build a detached house, the most common answer was "cost perception" (62.4%), followed by "high housing performance" (58.1%) in second place, and "construction track record" (37.5%) in third place. (Figure 17)

The most common budget for building an ideal detached house is "30 to under 40 million yen," accounting for about 30%.

When asked about the budget for building an ideal detached house, the most common answer was "30 to under 40 million yen" (27.2%). (Figure 18)

■Survey Outline

Survey method: Online questionnaire

Survey period: February 14 (Sat) - February 23 (Mon), 2026

Target audience: Men and women nationwide

Valid responses: 1712 samples

Respondents: 990 women, 722 men

Under 19: 10 people, 20s: 319 people, 30s: 753 people, 40s: 375 people, 50s: 193 people, 60s: 52 people, 70s and above: 10 people

*Constituent ratios are rounded to the nearest second decimal place, so the total may not be exactly 100.

≪For Reference≫

This survey found that over 90% of people would consider a detached house if they were to purchase a home in the future. Furthermore, among the equipment desired when building a detached house, "floor heating" and "solar power generation" were ranked high, and among desired layouts, "walk-in closets" and "laundry rooms (indoor drying)" were popular, indicating a trend towards prioritizing home comfort and ease of housework.

Ichijo Komuten promotes the construction of highly airtight and highly insulated homes. Through its integrated group production system, it provides high-performance solar power generation and storage batteries at reasonable prices. Furthermore, it proposes homes that consider ease of living, such as indoor drying spaces, closets, and thoughtfully designed kitchens.

◆Standardizing the highest insulation performance class 7

※1: May not be applicable depending on the construction site, plan, or specifications adopted.

※2: Limited to framed wall construction products. Insulation class 6 may not be met depending on the layout or specifications adopted.

※3: Standards for ensuring the energy-saving performance that housing and building structures and equipment should possess. Performance guidelines that serve as criteria for calculating the overall energy efficiency of a building.

◆Providing high-performance "solar power generation and storage batteries" at reasonable prices through in-house group production

※1: Certified years: 2019, 2020, 2021, 2022, 2023

※2: Varies depending on season, weather, electrical appliance model, and usage conditions.

◆"Indoor drying spaces" and "closets" designed with emphasis on space utilization and ease of living

Ichijo homes are designed for indoor drying. The whole-house ventilation system circulates indoor air to remove moisture from laundry, allowing clothes to dry quickly no matter where they are hung. We also offer various laundry drying items that can be selected according to usage and location, such as "Hoscreen" (ceiling-mounted laundry poles) and "hanger pipes with shelves."

Our walk-in closets are available in a simple type consisting of shelves and hanger pipes, and a more comprehensive type with additional storage shelves and drawers. Popular system closets include a "slide hanger" that effectively utilizes depth, a "double hanger" for two-tier storage, and "small item storage" and "clothing cases." With ample space to hang clothes, the effort of folding and seasonal wardrobe changes is reduced. Many people also install them next to hallways or washrooms and changing rooms for shared family storage.