ICHIBIKO Launches 'Strawberry Day in Moominvalley' Collaboration with Moomin Starting April 3rd

ICHIBIKO (Iine Co., Ltd., HQ: Shibuya, Tokyo, CEO: Kenji Takemoto), a strawberry sweets specialty store, is pleased to announce a collaboration with the world-renowned 'Moomin' characters. The 'MOOMIN × ICHIBIKO Spring Strawberry Tea Party' series will be released for pre-sale on the online shop starting Friday, April 3rd, and at all ICHIBIKO stores from Friday, April 10th.

### 'Strawberry Day in Moominvalley' Spring has arrived in Moominvalley. Lured by the warm weather, the Moomins spread picnic sheets outside to enjoy tea time and spend extra special, happy moments together. This special collaboration brings together ICHIBIKO's sweet and sour strawberry sweets with the gentle and warm world of Moomin.

### Product Lineup **MOOMIN × ICHIBIKO Strawberry & Milk 2-Layer Jam** A strawberry and milk jam with two layers in a gentle spring-like color. The upper layer is a spring-like strawberry jam made with 'Migaki Strawberry,' retaining its sweet and sour fruitiness. The lower layer is a mellow milk jam with a condensed milk flavor and gentle richness. From the moment you open the jar, the Moomin worldview and ICHIBIKO's strawberry essence are conveyed through this beautiful spring gradient. In addition to spreading it on bread or scones, dipping cookies into it is also recommended. • Price: 1,296 yen (tax included) • Volume: 150g

**MOOMIN × ICHIBIKO 5-Type Cookie Furoshiki Set** A set of original design cookies and a furoshiki (wrapping cloth), perfect for enjoying with the jam. The cookies are shaped like Moomin and his friends, coming in two flavors: plain (Moomin, Hattifattener) and chocolate (Snufkin, Little My). An additional cookie with the ICHIBIKO logo is included, for a total of 5 varieties, wrapped in an original collaboration furoshiki (53.4cm × 53.4cm). • Price: 1,991 yen (tax included)

**MOOMIN × ICHIBIKO Spring Tea Party Tote Set** A luxurious set perfect for spring picnics or tea time, featuring a double-sided printed tote bag with a collaboration-exclusive design, packed with the 'Strawberry & Milk 2-Layer Jam' and the '5-Type Cookie Furoshiki Set.' • Price: 4,620 yen (tax included) *Tote bag is not sold separately.

### Sales Information • Release Date: ICHIBIKO ONLINE SHOP from Friday, April 3rd / All ICHIBIKO stores from Friday, April 10th • Available at: ICHIBIKO ONLINE SHOP, all ICHIBIKO physical stores *For Hokkaido stores, only the 'Strawberry & Milk 2-Layer Jam' will be available. *Quantities are limited; sales will end once sold out. *Some products may not be available at all stores.

### About ICHIBIKO ICHIBIKO opened its first cafe in Taishido, Setagaya, Tokyo in 2017 as 'a shop by strawberry lovers, for strawberry lovers.' Its roots lie in the Migaki Strawberry Farm in Yamamoto Town, Miyagi Prefecture. It all started with growing strawberries. Yamamoto Town suffered immense damage during the 2011 Great East Japan Earthquake, and strawberry cultivation began in 2012 as part of the regional reconstruction. By introducing IT technology, the farm successfully cultivated stable and delicious strawberries throughout the season. These are harvested at peak ripeness, sorted, and delivered nationwide as the brand 'Migaki Strawberry: The Edible Jewel.' Starting in 2025, the brand will provide moments that stay close to your heart and time through 'sweets that color your life,' utilizing the charm of the strawberry fruit.