Itako City Mayor Hiromichi Hara Challenges Traditional Rowing on YouTube Program "Shucho to OO Yattemita"
Key facts
- Itako City Mayor Hiromichi Hara Challenges Traditional Rowing on YouTube Program "Shucho to OO Yattemita"
- Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture, appeared on the 44th episode of Ichini, Inc.'s YouTube program, "Shucho to OO Yattemita." The episode, released on June 5, features the mayor rowing a traditional boat on the Maekawa River and showcasing the city's tourism appeal and DX initiatives.
- Source: PR Times
- Date: June 5, 2026
Direct answer
Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture, appeared on the 44th episode of Ichini, Inc.'s YouTube program, "Shucho to OO Yattemita." The episode, released on June 5, features the mayor rowing a traditional boat on the Maekawa River and showcasing the city's tourism appeal and DX initiatives.
- Citation
- Itako City Mayor Hiromichi Hara Challenges Traditional Rowing on YouTube Program "Shucho to OO Yattemita" (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture, appeared on the 44th episode of Ichini, Inc.'s YouTube program, "Shucho to OO Yattemita." The episode, released on June 5, features the mayor rowing a traditional boat on the Maekawa River and showcasing the city's tourism appeal and DX initiatives.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 21:30
- 🔍 Collected: June 5, 2026 at 12:50
- 🤖 AI Analyzed: June 6, 2026 at 15:08 (26h 17m after Collected)
Ichini, Inc., the operator of the major political and election portal site "Election Dot Com," produces the YouTube program "Shucho to OO Yattemita," where mayors from across Japan take on various challenges to promote their municipalities.
■ 44th Episode: Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture!
In the episode released on June 5, Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture, appeared rowing a traditional boat on the Maekawa River, showcasing the charm of Itako City accompanied by a boat song.
Itako City is a "water town" surrounded by rich waterfront environments such as Lake Kasumigaura, Lake Kitaura, and the Hitachi-Tone River. It is famous for its traditional scenery and the "Suigo Itako Iris Festival," where visitors are captivated by blooming irises and the traditional "bride's boat." While agriculture remains its core industry, the city is also actively promoting tourism and advancing DX (Digital Transformation) initiatives utilizing digital technology.
In this episode, in addition to introducing the water town culture of Itako, Mayor Hara took on the challenge of rowing. He also passionately spoke about local gourmet food using the specialty product "Makomo" and the city's future vision for town development. The 75th Suigo Itako Iris Festival is currently being held from May 22 to June 21.
■ Background
The importance of municipal PR is increasing from two perspectives: measures against municipalities at risk of disappearance and deepening the understanding of mayors and policies by residents. By communicating directly through YouTube, the program aims to expand awareness among people outside the region and strengthen communication with residents.
■ 44th Episode: Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture!
In the episode released on June 5, Mayor Hiromichi Hara of Itako City, Ibaraki Prefecture, appeared rowing a traditional boat on the Maekawa River, showcasing the charm of Itako City accompanied by a boat song.
Itako City is a "water town" surrounded by rich waterfront environments such as Lake Kasumigaura, Lake Kitaura, and the Hitachi-Tone River. It is famous for its traditional scenery and the "Suigo Itako Iris Festival," where visitors are captivated by blooming irises and the traditional "bride's boat." While agriculture remains its core industry, the city is also actively promoting tourism and advancing DX (Digital Transformation) initiatives utilizing digital technology.
In this episode, in addition to introducing the water town culture of Itako, Mayor Hara took on the challenge of rowing. He also passionately spoke about local gourmet food using the specialty product "Makomo" and the city's future vision for town development. The 75th Suigo Itako Iris Festival is currently being held from May 22 to June 21.
■ Background
The importance of municipal PR is increasing from two perspectives: measures against municipalities at risk of disappearance and deepening the understanding of mayors and policies by residents. By communicating directly through YouTube, the program aims to expand awareness among people outside the region and strengthen communication with residents.
FAQ
What is "Shucho to OO Yattemita"?
A program where mayors across Japan take on various challenges on YouTube for municipal PR.
What did the Mayor of Itako do in the show?
Mayor Hiromichi Hara rowed a traditional boat in the Maekawa River and showcased the city's appeal.
What is the goal of this program?
To attract visitors from outside the region and provide residents with opportunities to know their mayor's work.