Report on the Italian Mimosa Day 2026 Restaurant Cafe Promotion "YELLOW GROUMET" hosted by the Italian Chamber of Commerce in Japan

Italian Mimosa Day 2026 Restaurant Cafe Promotion hosted by the Italian Chamber of Commerce in Japan

"YELLOW GROUMET"

Implementation Period: Friday, March 6, 2026 – Sunday, March 8, 2026
Implementation Details: To express gratitude to female customers, a mimosa flower and the golden-shining Italian FERRERO ROCHER chocolate were presented.

●Antichi Sapori

●Superbacco

Regarding customer reactions, awareness of FESTA DELLA DONNA/International Women's Day seems to have been increasing in recent years, and the custom of sending mimosa flowers in Italy was also known. The Ferrero Rocher, distributed exclusively to women, was also well-received. At our establishment, many workers use our services for lunch, and we received many comments such as "It heals the fatigue from work" and "It's very nice because gratitude is not always directly expressed."

●Panetteria Ottimo Massimo

This year, starting around late February before the announcement, we received multiple inquiries such as "Are you doing Mimosa Day again this year?", making us feel that the event is gradually becoming recognized. Regarding customer reactions at the store when the topic of mimosa came up, we heard many positive comments such as "It's a wonderful culture" and "Events like this are great."

●Pepe Rosso

Customers' expressions often softened the moment they received the mimosa flowers, and the reactions to the visual splendor and seasonality were very positive. We also received comments to the effect of "I'm happy to experience an Italian culture," "It was memorable because there was a story behind the meal," and "The meal felt more special with a gift added," leading us to believe that both the planning and cultural aspects enhanced the experiential value. We particularly felt that the golden visual of Ferrero Rocher had high affinity with the overall worldview of Mimosa Day, and when placed alongside mimosa flowers, the intention of celebration was easily and intuitively conveyed to customers.

Staff members frequently commented, "It was relatively easy to incorporate into normal operations and served as a conversation starter with customers." In addition to explaining dishes and reservations, guiding customers on the background and meaning of Mimosa Day added a cultural dimension to customer service, leading to memorable interactions even in brief conversations. There were also positive comments such as "The act of giving a gift itself became an opportunity to express gratitude in words" and "Having a clear purpose added to the service made it easier to focus on the quality of service."

●atta cafe / NGK (Former NGK) In-house Cafe Space

・It was a sensitive and rich event that felt truly Italian.

・The expression of women's success in the form of "flowers" and "chocolate"

　was a romantic and wonderful initiative.

・It was a good opportunity to experience international culture, as I learned about Mimosa Day itself for the first time.

・For the employees involved in the operation, it also served as an opportunity to reconsider respect and gratitude towards women, and the understanding of diversity.

On April 1, 2026, NGK changed its company name to NGK.

The symbol mark symbolizes the new value born from the energy of the NGK Group and the will to challenge towards goals. As it is widely recognized both domestically and internationally, it will continue to be used as the symbol of the NGK Group brand. The color of "NGK" will be changed from the conventional gray to blue.

What is Italy's Mimosa Day?

March 8th is a memorial day known as "La Festa della Donna" (Women's Day) in Italy. Since the 1950s, the custom of men giving mimosa flowers to women as a token of appreciation has spread.

Although mimosa flowers appear delicate at first glance, they possess strength and flexibility that can withstand harsh environments. Their bright yellow color symbolizes optimism and positivity, and they are cherished as a symbol of women.

About Ferrero Rocher

Ferrero Rocher, a chocolate brand originating in Italy, is a chocolate confection characterized by its crispy texture and creamy, fragrant taste, made by coating carefully selected hazelnuts with cocoa-hazelnut cream and wafer, then covering it with crushed hazelnuts and chocolate. Rocher was born in 1982 in Alba, Piedmont, Italy. It was created with the desire to deliver the joy of luxury chocolate to more people and is now loved worldwide as a slightly luxurious yet familiar presence.

Official Instagram

https://www.instagram.com/ferrerorocher_jp