Italian Chamber of Commerce in Japan Reports on "YELLOW GROUMET" Restaurant Cafe Promotion for Italian Mimosa Day 2026

Italian Mimosa Day 2026 Restaurant Cafe Promotion hosted by the Italian Chamber of Commerce in Japan

"YELLOW GROUMET"

Implementation period: Friday, March 6th to Sunday, March 8th, 2026
Content: As a token of appreciation to female customers, mimosa flowers and golden FERRERO ROCHER chocolates from Italy were presented.

●Antichi Sapori

●Superbacco

Customer reactions indicated that awareness of FESTA DELLA DONNA/International Women's Day has increased in recent years, and the Italian custom of giving mimosas was also known. The FERRERO ROCHER chocolates distributed exclusively to women were also well-received, with many customers, especially workers who often visit for lunch, saying things like "It soothes my work fatigue" and "I'm very happy because I don't often receive direct expressions of gratitude."

●Panetteria Ottimo Massimo

This year, even before the announcement in late February,
we received multiple inquiries asking, "Are you doing mimosas again this year?", which made us feel that the event is gradually gaining recognition. Customer reactions at the store regarding mimosas included many positive comments such as,
"What a wonderful culture!" and "This kind of event is great!"

●Pepe Rosso

Customers often showed softened expressions the moment they received the mimosa flowers, indicating a very positive response to the visual splendor and seasonal feel.
We also received comments to the effect of, "I'm happy to experience Italian culture," "The background story made the meal more memorable," and "The added gift made dining out feel more special," which we interpret as both the planning and cultural aspects enhancing the experiential value.
In particular, FERRERO ROCHER, with its golden visual, had high affinity with the overall worldview of Mimosa Day, and when paired with mimosa flowers, the intention of celebration was intuitively conveyed to customers more easily, we felt.

Staff members frequently commented that it was "relatively easy to incorporate into regular operations and served as a conversation starter with customers." By explaining the background of Mimosa Day and the meaning of mimosas in addition to details about dishes and reservations, a cultural breadth was added to customer service, leading to memorable interactions even in short conversations. Furthermore, there were positive comments such as, "The act of presenting the gift itself became an opportunity to express gratitude in words," and "Having a clear purpose in service made us more conscious of the quality of customer service."

●atta cafe / NGK (formerly NGK Insulators) in-house cafe space

・It was a sensitive and rich event, as expected from Italy.

・It was a romantic and wonderful project that expressed women's empowerment through "flowers" and "chocolate."

　I felt it was a romantic and wonderful project.

・I learned about Mimosa Day for the first time, and it was a good opportunity to experience international culture.

・For the employees involved in the operation, it was an opportunity to reconsider respect and gratitude towards women, and understanding of diversity.

On April 1, 2026, NGK Insulators changed its company name to NGK.

The symbol mark represents the new value generated from the energy of the NGK Group and its continuous challenge towards goals. Widely recognized both domestically and internationally, it will continue to be used as the symbol of the NGK Group brand. The color of "NGK" will change from the conventional gray to blue.

What is Italian Mimosa Day?

March 8th is a holiday known in Italy as "La Festa della Donna" (Women's Day). Since the 1950s, the custom of men giving mimosa flowers to women as a token of appreciation has spread.

Mimosas, while appearing delicate, possess strength and flexibility to withstand harsh environments. Their bright yellow color symbolizes optimism and positivity, making them a beloved symbol of women.

About Ferrero Rocher

Ferrero Rocher, an Italian chocolate brand, is a chocolate confection characterized by its crispy texture and creamy, fragrant taste. It consists of carefully selected hazelnuts wrapped in cocoa hazelnut cream and a wafer, then coated with crushed hazelnuts and chocolate. Rocher was born in Alba, Piedmont, Italy, in 1982. It was created with the desire to bring the joy of luxury chocolate to more people, and today it is loved worldwide as a slightly luxurious yet familiar treat.

Official Instagram

https://www.instagram.com/ferrerorocher_jp