Ibridge Inc. (Headquarters: Osaka City, Fukushima Ward, President: Kazuya Arakawa), which operates "Freeasy," one of Japan's largest self-service survey tools with an annual track record of over 30,000 surveys, will hold the "Freeasy Research Academy 3rd Term, 3rd Session [Online Seminar] Brand Evaluation Metrics Verified by Surveys ~ Spontaneous Recall, Favorability, Uniqueness, Novelty ~" starting at 5 PM on August 27, 2026.

Details and registration here

Seminar Details

Freeasy is currently holding the "Freeasy Research Academy 3rd Term," where you can learn know-how on online research for free!

~Are you fully utilizing those metrics you know are important?~

"Spontaneous recall," "favorability," "uniqueness," and "novelty" are commonly used in brand evaluation.

These metrics used in brand strategies often face the challenge of being "important but difficult to operate."

The 3rd session will be held on August 27 (Thu) from 5 PM, with the theme "Brand Evaluation Metrics Verified by Surveys ~ Spontaneous Recall, Favorability, Uniqueness, Novelty ~." Starting with the design and analysis of "spontaneous recall," it will explain the "design, analysis, and utilization" of brand evaluation metrics, including "favorability, uniqueness, and novelty," in a way that can be directly applied in practice.

As a participant benefit, you will receive a "Survey Questionnaire Template You Can Use Immediately with Freeasy"! The lecturer is Daisuke Sugawara, a researcher and specialist in market research.

Details and registration here

<Program>

1. Understanding the Characteristics of Evaluation Metrics

* Understanding Characteristics (Common Issues, Characteristics of Evaluation Metrics) * Case Studies (Restaurants, Video Streaming Media, etc.)

2. Design Methods and Analysis Methods

* Brand Spontaneous Recall (Question Examples, Analysis Examples) * Brand Favorability (Question Examples, Analysis Examples) * Brand Uniqueness (Question Examples, Analysis Examples) * Brand Novelty (Question Examples, Analysis Examples)

3. How to Utilize Survey Results

* Research Actions (Formulating Brand Evaluation Metrics)

<Recommended for the Following People>

▼ Particularly Recommended

* Those who want to evaluate brand strategies with numbers but don't know how to design or analyze them. * Those who are conducting surveys but cannot fully utilize the results for strategy improvement. * Those who have spontaneous recall or favorability as KPIs but cannot monitor them. * Those who want to emphasize brand uniqueness and novelty as strengths.

▼ Generally Recommended for the Research Academy

* Those who want to utilize surveys in self-research. * Brand Managers / Marketing / Product Planning / Customer Success personnel. * Those interested in web surveys. * Those who want to learn from the basics of online research.

And others.

Lecturer Introduction

Daisuke Sugawara, Specialist, Chapter UI/UX Design Group, Icey Design Inc.

Researcher. Graduated from Sophia University, Faculty of Liberal Arts, Department of Journalism. After starting his career at Gakken Publishing, he gained experience as a quantitative research director managing over 500 questions monthly at a major Japanese marketing research company. After being in charge of strategic planning for digital products at a large operating company that runs a comprehensive e-commerce site and app, he is currently involved in UI/UX design support and research at Icey Design Inc.

He personally publishes the newsletter "Research Hack 101," which tracks trends in design research and marketing research, and also works as a research mentor specializing in quantitative and qualitative research practice, and supervises articles. Author of "The Complete Guide to User Research" (Mynavi Publishing) and "Hypothesis-Driven Marketing Starting with Research: All Techniques to Maximize Planning and Analysis Skills" (WAVE Publishing).

Seminar Overview

Seminar Name: Freeasy Research Academy 3rd Term, 3rd Session [Online Seminar]

"Brand Evaluation Metrics Verified by Surveys ~ Spontaneous Recall, Favorability, Uniqueness, Novelty ~"

Broadcast Date and Time: August 27, 2026 (Thu) 17:00 - 18:00

*There is a possibility of extension up to 18:15 including Q&A.

Broadcast Method: Zoom (Online Seminar)

Participation Fee: Free

Organizer: Ibridge Inc.

Notes

* Some of the lecture content may be changed without prior notice. * Individuals or companies in the same industry may be refused participation. * Applications are accepted until the end of the seminar.

Details and registration here

About the Operating Company "Ibridge"

Company Name: Ibridge Inc. (https://ibridge.co.jp/)

Location: Osaka Headquarters: J-Pro Fukushima Building, 6-13-6 Fukushima, Fukushima Ward, Osaka City, Osaka Prefecture Tokyo Office: Yoshino Bldg. 2, 3F, 1-6-6 Nihonbashi Bakurocho, Chuo-ku, Tokyo

Representative: Kazuya Arakawa, Representative Director

Establishment Date: August 1999

Main Businesses: SaaS Business, Media Business, E-commerce Business

List of Operated Media

Freeasy (Self-Service Survey Tool) https://freeasy-survey.com/

Fruit Mail (Points Site) https://www.fruitmail.net/

Kenshobox (Sweepstakes Information Site) https://kenshobox.net/

Otona no Shuumatsu (Gourmet Mail-Order Site) https://www.otoshu.com/

Inquiries Regarding This Matter

Please feel free to contact us if you have any questions. https://freeasy-survey.com/contact/

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