1 in 2 People Use “Fast-Forward”! The Reality of “Video Life” in the Era of Efficiency Revealed from 1,000 People’s Honest Opinions

1 in 2 People Use “Fast-Forward”! The Reality of “Video Life” in the Era of Efficiency Revealed from 1,000 People’s Honest Opinions

Ibridge Inc. (Headquarters: Fukushima-ku, Osaka City, President and CEO: Kazuya Arakawa), which operates the ranking site 'Rank+ (Rank Plus)', conducted a survey of 1,000 men and women aged 20-50 nationwide on 'video and movie viewing'.

The results showed that out of 828 people who usually watch videos and movies, about half use 'fast-forward viewing', which increases the playback speed. Furthermore, 1 in 3 people are 'combination' users who skillfully use both fast-forward and 'multitasking viewing' (watching TV while operating a smartphone). The way people interact with videos these days, enjoying many things they like in limited time, has emerged.

The genre most watched with fast-forward is 'dramas'. It appears that fast-forward is spreading not only to educational videos but also to entertainment content, indicating that the 'efficiency-first' 'Tyopa' consciousness is expanding not only to study time but also to leisure time.

Key Points of the Survey Results

① 1 in 2 Video Viewers Use 'Fast-Forward' Viewing

Age-based fast-forward usage rate graph (n=828)

Out of 828 people who usually watch videos and movies, 452 people (54.6%) use 'fast-forward viewing' ('often use' + 'sometimes use'). It is calculated that 1 in 2 people who watch videos use fast-forward in some form. By age group, the 20s have the highest rate at 62.6%, and while the rate gradually decreases with age, even the 50s have a rate of 47.8%, close to half. Fast-forward is no longer a habit of a few but is becoming a 'common choice' that is spreading across generations.

[Related Article] 1 in 2 People Practice! Fast-Forward Viewing Ranking | Survey of 1,000 People

② Fast-Forward Viewing is More for 'Entertainment' Than 'Study' - Efficiency-First Spreading to Leisure Time

Genres often watched with fast-forward (n=452)

When asked about the genres they often watch with fast-forward to 452 people who use fast-forward viewing, the results were 1st place: dramas (33.2%), 2nd place: explanation/review videos (27.2%), and 3rd place: variety/comedy shows (22.3%).

On the other hand, 'study/lectures' accounted for only 4.6%. The 'Tyopa' consciousness that prioritizes time efficiency is spreading more in leisure time than in learning. The desire to enjoy favorite works 'quickly and in large quantities' may be supporting the fast-forward style.

[Related Article] 1 in 2 People Practice! Fast-Forward Viewing Ranking | Survey of 1,000 People

③ The Mainstream Speeds are '1.5x' and '1.25x'

Graph of commonly used playback speeds overall and by age group (n=452)

The playback speeds commonly used by 452 fast-forward users were 1.5x (32.1%) and 1.25x (30.1%), with a slight difference between the two. The 'ultra-high-speed' group exceeding 2x is a minority.

Many people seem to be choosing a delicate balance where they slightly shorten the time while still being able to fully enjoy the content.

[Related Article] 1 in 2 People Practice! Fast-Forward Viewing Ranking | Survey of 1,000 People

④ Fast-Forward and Multitasking Viewing - 1 in 3 People Use Both

Out of 828 video viewers, 297 people (35.9%) use both fast-forward and multitasking viewing. This means that 1 in 3 people skillfully use both the playback speed and their smartphone at the same time.

Multitasking viewing itself has been experienced by 498 people (60.1%), about 60%, indicating that 'two screens' with TV and smartphone have become a common sight for many people. Even with the same video viewing, the 'combination of viewing methods' varies from person to person.

[Related Article] Who's the Main Character? Multitasking Viewing Ranking | Survey of 1,000 People

Fast-Forward Viewing and Multitasking Viewing Actual Conditions Survey Results (n=828)

⑤ What Are People Watching? Video and Movie Service Ranking

Top 10 Video Services (n=828) and Age-Based 1st Place (Based on Viewers of Each Age Group)

The video and movie services commonly used are 1st place: YouTube (49.6%), 2nd place: Terrestrial Commercial TV (46.1%), 3rd place: NHK/Eテレ (20.7%), 4th place: Amazon Prime Video (20.4%), 5th place: TVer (14.3%). The lineup is a stalemate between internet videos and conventional TV.

By age group, the 20s-30s use 'YouTube' the most, while the 40s-50s use 'terrestrial TV' the most as the 'entrance to video'. The starting point for viewing is clearly divided by generation.

[Related Articles] ・1,000 People Asked! Video and Movie Service Ranking ・The Era That Created Different 'Entrances to Video' by Generation | Survey of 1,000 People

Survey Overview

Survey Method: Internet Survey (Freeasy) Survey Target: Nationwide Men and Women Aged 20-59 Valid Responses: 1,000 People (500 Men and 500 Women) / 828 Video and Movie Viewers Survey Period: June 4, 2026 Survey Entity: Ibridge Inc. (Rank+ Editorial Department)

Detailed survey results can be viewed on the following pages.

・1,000 People Asked! Video and Movie Service Ranking ・The Era That Created Different 'Entrances to Video' by Generation | Survey of 1,000 People ・Who's the Main Character? Multitasking Viewing Ranking | Survey of 1,000 People ・1 in 2 People Practice! Fast-Forward Viewing Ranking | Survey of 1,000 People

Future Outlook

Rank+ will continue to expand the range of themes covered while continuing to publish unique content based on data, and strengthen collaboration with SNS video content to further support more users' 'slightly better choices'.

Official SNS Accounts

YouTube　　youtube.com/@rankplus_jp Instagram　instagram.com/rankplus_jp X　　　　　 x.com/rankplus_jp *Note: Short videos and reel videos of ranking articles are being published in sequence.

Service Overview

Service Name: Rank+ Launch Date: April 15, 2026 URL: https://rankplus.co.jp/ Content: Ranking information site based on user surveys

About the Operating Company 'Ibridge'

Company Name: Ibridge Inc. (https://ibridge.co.jp/) Location: Osaka Headquarters: 6-13-6 Fukushima, Fukushima-ku, Osaka City, Osaka Prefecture, J-Pro Fukushima Building Tokyo Office: 1-6-6 Hamacho, Nihonbashi, Chuo-ku, Tokyo, 3rd Floor, Yoshino 2nd Building Representative: Representative Director Kazuya Arakawa Established: August 1999 Main Business: SaaS Business, Media Business, EC Business

List of Operated Media

Freeasy (Self-type Survey Tool) https://freeasy-survey.com/ Fruits Mail (Points Site) https://www.fruitmail.net/ Kensho Box (Prize Information Site) https://kenshobox.net/ Otona no Shumatsu (Gourmet Order Site) https://www.otoshu.com/

Inquiries

Rank+ Editorial Department Mail: media@ibridge.c