Father's Day 2026 Survey by "Otona no Weekend O-toriyose Club" Reveals Gift Trends from 1,000 People
The gourmet mail-order site "Otona no Weekend O-toriyose Club," operated by iBridge Co., Ltd., conducted a survey on Father's Day gifts among 1,000 men and women aged 30-69 in Japan. The results revealed that alcoholic beverages are the most popular gift, budgets tend to be higher for fathers-in-law than for one's own father, and there is a growing interest in "experiential gifts." These insights are being used to shape the site's Father's Day gift feature.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 18:00
- 🔍 Collected: May 21, 2026 at 09:31
- 🤖 AI Analyzed: May 21, 2026 at 10:26 (55 min after Collected)
iBridge Co., Ltd. (Headquarters: Fukushima-ku, Osaka; CEO: Kazuya Arakawa), operator of the gourmet e-commerce site "Otona no Weekend O-toriyose Club," has launched its "Father's Day Gift Feature" ahead of Father's Day on June 21.
To better understand the reality of Father's Day gifting, the company conducted the "Father's Day Gift Awareness Survey 2026" with 1,000 men and women aged 30-69 nationwide. The survey has highlighted trends in gift types and budgets.
■ Survey Overview
- Title: Survey on Father's Day Gifts
- Target: 1,000 males and females aged 30-69 nationwide
- Survey Date: April 28, 2026
- Method: Online survey (using Freeasy)
- Conducted by: iBridge Co., Ltd.
Q: What kind of gifts do you plan to give for Father's Day? (Multiple Answers)
Among those planning to give a gift, "Alcoholic beverages" came in first at 25.2%. This was followed by sweets like "Western-style sweets" (17.7%) and "Japanese-style sweets" (17.0%), indicating that consumable gourmet gifts are a staple. "Apparel" (13.6%) also remains a popular choice.
Q: What is your budget for a Father's Day gift for your own father?
The most common budget for one's own father was "¥3,000–¥4,999" (42.7%). This was followed by "Up to ¥2,999" and "¥5,000–¥6,999," both at 19.4%, making the ¥3,000–¥5,000 range the main zone. However, 8.1% plan to spend "¥10,000 or more," showing some demand for high-end gifts.
Q: What is your budget for a Father's Day gift for your father-in-law?
For fathers-in-law, "¥5,000–¥6,999" was the top budget at 43.1%, a higher price range compared to gifts for one's own father. Combined with "¥3,000–¥4,999" (35.3%), about 80% of respondents fall within the ¥3,000–¥7,000 range. This suggests a tendency to set a higher budget for fathers-in-law out of courtesy and respect.
Q: What kind of present would you like to receive for Father's Day? (Multiple Answers)
When men who expect to receive a gift were asked what they wanted, "Alcoholic beverages" was the overwhelming top choice at 33.8%. "Dining out (being treated to a meal)" was second at 27.3%, and "Western-style sweets" third at 20.8%. Experiential wishes like "Travel (lodging, leisure, etc.)" (14.3%) and "Hobby-related items" (13.0%) also ranked high, showing a demand for non-material gifts.
■ Analysis and Trends from the Survey Results
1. A Match in Sentiment: "Want to Give Alcohol" and "Want to Receive Alcohol"
Alcoholic beverages topped the list for both planned gifts and desired gifts. It's one of the few gifts where the sentiments of both giver and receiver align, solidifying its status as a go-to choice.
2. Higher Spending on Fathers-in-Law
A noticeable trend was the higher budget for fathers-in-law, with the most common bracket being "¥5,000–¥6,999," compared to "¥3,000–¥4,999" for one's own father. This seems to reflect a desire to express gratitude and maintain courtesy in a tangible way.
3. From "Things" to "Memories"—Growing Interest in Experiential Gifts
"Dining out" (27.3%) and "Travel" (14.3%) ranked high as desired gifts. This suggests a growing number of fathers value time and experiences with their children and family over receiving material objects.
■ Survey Conclusion
The survey revealed the genuine attitudes of both givers and receivers in Father's Day gifting. While alcohol remains a staple, budgets vary by relationship, and the demand for experiential gifts is on the rise.
To better understand the reality of Father's Day gifting, the company conducted the "Father's Day Gift Awareness Survey 2026" with 1,000 men and women aged 30-69 nationwide. The survey has highlighted trends in gift types and budgets.
■ Survey Overview
- Title: Survey on Father's Day Gifts
- Target: 1,000 males and females aged 30-69 nationwide
- Survey Date: April 28, 2026
- Method: Online survey (using Freeasy)
- Conducted by: iBridge Co., Ltd.
Q: What kind of gifts do you plan to give for Father's Day? (Multiple Answers)
Among those planning to give a gift, "Alcoholic beverages" came in first at 25.2%. This was followed by sweets like "Western-style sweets" (17.7%) and "Japanese-style sweets" (17.0%), indicating that consumable gourmet gifts are a staple. "Apparel" (13.6%) also remains a popular choice.
Q: What is your budget for a Father's Day gift for your own father?
The most common budget for one's own father was "¥3,000–¥4,999" (42.7%). This was followed by "Up to ¥2,999" and "¥5,000–¥6,999," both at 19.4%, making the ¥3,000–¥5,000 range the main zone. However, 8.1% plan to spend "¥10,000 or more," showing some demand for high-end gifts.
Q: What is your budget for a Father's Day gift for your father-in-law?
For fathers-in-law, "¥5,000–¥6,999" was the top budget at 43.1%, a higher price range compared to gifts for one's own father. Combined with "¥3,000–¥4,999" (35.3%), about 80% of respondents fall within the ¥3,000–¥7,000 range. This suggests a tendency to set a higher budget for fathers-in-law out of courtesy and respect.
Q: What kind of present would you like to receive for Father's Day? (Multiple Answers)
When men who expect to receive a gift were asked what they wanted, "Alcoholic beverages" was the overwhelming top choice at 33.8%. "Dining out (being treated to a meal)" was second at 27.3%, and "Western-style sweets" third at 20.8%. Experiential wishes like "Travel (lodging, leisure, etc.)" (14.3%) and "Hobby-related items" (13.0%) also ranked high, showing a demand for non-material gifts.
■ Analysis and Trends from the Survey Results
1. A Match in Sentiment: "Want to Give Alcohol" and "Want to Receive Alcohol"
Alcoholic beverages topped the list for both planned gifts and desired gifts. It's one of the few gifts where the sentiments of both giver and receiver align, solidifying its status as a go-to choice.
2. Higher Spending on Fathers-in-Law
A noticeable trend was the higher budget for fathers-in-law, with the most common bracket being "¥5,000–¥6,999," compared to "¥3,000–¥4,999" for one's own father. This seems to reflect a desire to express gratitude and maintain courtesy in a tangible way.
3. From "Things" to "Memories"—Growing Interest in Experiential Gifts
"Dining out" (27.3%) and "Travel" (14.3%) ranked high as desired gifts. This suggests a growing number of fathers value time and experiences with their children and family over receiving material objects.
■ Survey Conclusion
The survey revealed the genuine attitudes of both givers and receivers in Father's Day gifting. While alcohol remains a staple, budgets vary by relationship, and the demand for experiential gifts is on the rise.
FAQ
What's the most popular Father's Day gift?
According to a survey, alcoholic beverages are number one for both givers and receivers, making them a staple gift.
Who gets a more expensive gift: your dad or your father-in-law?
People tend to spend more on their fathers-in-law. The main budget is ¥3,000-¥5,000 for one's own dad and ¥5,000-¥7,000 for one's father-in-law.
What's the latest trend in Father's Day gifts?
An increasing number of fathers prefer 'experiences,' like being taken out for a meal, over physical items, showing a growing interest in experiential consumption.