I-bridge Co., Ltd. (Headquarters: Fukushima-ku, Osaka; Representative Director and President: Kazuya Arakawa), which operates "Freeasy," Japan's largest self-service survey tool boasting over 30,000 survey achievements annually, will host "[Marketing Seminar] Online: Explaining the MMM Analysis Dashboard based on Consumer Surveys Achieved with Claude" starting from 3:00 PM on Wednesday, May 27, 2026.

Click here for details and registration

Seminar Overview

As of 2026, generative AI "Claude" is being actively utilized in marketing operations. This seminar will cover a new approach to marketing ROI analysis, realized by combining generative AI "Claude" with patented technology.

We will welcome Mr. Takashi Ogawa, President of HAKARI Inc., a Freeasy Ambassador and active marketing analyst, and Mr. Hiroshi Yamamoto, a former marketing researcher at Oriental Land, as guests.

Focusing on "Consumer Survey MMM (Marketing Mix Modeling)" for which Mr. Ogawa holds a patent, the seminar will delve into the concept of marketing ROI using generative AI and data analysis, how to interpret analysis results, and how to apply them to practical work, all in a talk session format.

Click here for details and registration

<Recommended for those who:>

・Are interested in utilizing analysis in the marketing intelligence domain, employing probabilistic models and other techniques.

・Want to learn practical methods for judging the validity of investments in marketing communication measures.

Speaker Introduction

Takashi Ogawa, President, HAKARI Inc., Marketing Analyst

Focused on analysis and improvement with the theme of optimizing mass and digital marketing at Dentsu Direct. Gained consulting experience at NetYear Group, a digital marketing support company under NTT Data, and established his corporation in December 2019.

Author of "Data-Driven Marketing with Excel" and "Do You Have a Basis for That Decision? Ensuring Business Results with Probabilistic Thinking." Numerous lectures at "Marketing Analysis Course" by Sendenkaigi, special lecturer at Schoo, and various events for the marketing industry (lectured or spoke to over 4,000 people from 2020 to March 2023).

Hiroshi Yamamoto, Marketing Researcher

Born in 1975. Began his career as a marketing researcher at Oriental Land Co., Ltd. in 2009 after joining as a new graduate. Transferred to Persol Career Co., Ltd., a recruitment agency, in 2017, and since 2023, has been working as a specialized researcher at a comprehensive entertainment company. Additionally, since 2020, he has supported multiple companies as an individual, and in 2025, he will serve as a part-time lecturer at J. F. Oberlin University.

As a researcher on the business side, he continues activities to discover customer insights, such as research and customer understanding methods, by combining multiple techniques including questionnaire surveys, interview surveys, and observational surveys.

Event Outline

Seminar Name: [Marketing Seminar] Online

Explaining the MMM Analysis Dashboard based on Consumer Surveys Achieved with Claude

Date & Time: May 27, 2026 (Wednesday) 15:00-16:00

Delivery Method: Zoom (Online Seminar)

Participation Fee: Free

Organizer: I-bridge Co., Ltd.

Notes

・A part of the lecture content may be subject to change without prior notice.

・We may decline participation from competitors or individuals. ・Some content may overlap with past seminars.

Click here for details and registration

About the operating company "I-bridge"

Company Name: I-bridge Co., Ltd. (https://ibridge.co.jp/)

Location: Osaka Head Office: J-PRO Fukushima Building, 6-13-6 Fukushima, Fukushima-ku, Osaka Tokyo Office: Yoshino No. 2 Building 3F, 1-6-6 Nihonbashi Bakurocho, Chuo-ku, Tokyo

Representative: Kazuya Arakawa, Representative Director and President

Date of Establishment: August 1999

Main Businesses: SaaS business, Media business, EC business

List of operated media

Freeasy (Self-service survey tool) https://freeasy-survey.com/

Fruit Mail (Point site) https://www.fruitmail.net/

Kensho Box (Prize information site) https://kenshobox.net/

Otona no Shuumatsu (Gourmet mail-order site) https://www.otoshu.com/

Contact for this matter

Please feel free to contact us with any questions. https://freeasy-survey.com/contact/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: Freeasy / Claude