Unlocking the Forefront of Marketing ROI Analysis with Generative AI "Claude" x Patented Technology: Free Online Seminar on May 27 (Wed) at 3 PM

I-bridge Inc. (Headquarters: Fukushima-ku, Osaka; Representative Director: Kazuya Arakawa), which operates "Freeasy," Japan's largest self-service survey tool boasting over 30,000 annual surveys, will hold "Marketing Seminar: Explaining the MMM Analysis Dashboard Achieved with Consumer Surveys using Online Claude" on May 27, 2026 (Wednesday) at 3 PM. Click here for details and registration. Seminar Overview As of 2026, the full-scale utilization of generative AI "Claude" is progressing in marketing operations. This seminar will feature a new approach to marketing ROI analysis, realized by combining generative AI "Claude" with patented technology. Guest speakers include Takashi Ogawa, President of HAKARI Inc., a Freeasy Ambassador and active marketing analyst, and Hiroshi Yamamoto, a former marketing researcher at Oriental Land. Focusing on "Consumer Survey MMM (Marketing Mix Modeling)," a patented technology by Mr. Ogawa, the seminar will explore, in a talk session format, the concept of marketing ROI utilizing generative AI and data analysis, how to interpret analysis results, and how to apply them to practical business. Click here for details and registration. ・Those interested in utilizing analysis in the field of marketing intelligence, employing probabilistic models. ・Those who want to know practical methods for judging the validity of investments in marketing communication measures. Speaker Introduction Takashi Ogawa, Marketing Analyst, President of HAKARI Inc. At Dentsu Direct, he focused on analysis and improvement with the theme of optimizing mass and digital marketing. He gained consulting experience at NetYear Group, a digital marketing support company and NTT Data subsidiary, and established his corporation in December 2019. His books include "Data-Driven Marketing with Excel" and "Is there a basis for that decision? Ensuring business results with probabilistic thinking." He has given numerous lectures (over 4,000 people from 2020 to March 2023) at Seminars such as Sendenkaigi's "Marketing Analysis Course," as a special lecturer at Schoo, and at events for the marketing industry. Hiroshi Yamamoto, Marketing Researcher Born in 1975. He began his career as a marketing researcher at Oriental Land Co., Ltd., where he joined as a new graduate, starting in 2009. In 2017, he moved to Persol Career Co., Ltd. for talent placement, and since 2023, he has been working as a research specialist at a comprehensive entertainment company. Additionally, since 2020, he has supported multiple companies as an individual and will serve as a part-time lecturer at J. F. Oberlin University in 2025. As a researcher on the business side, he continues activities to discover customer insights, such as research and customer understanding methods, by combining multiple approaches including questionnaire surveys, interview surveys, and observation surveys. Event Outline Seminar Name: Marketing Seminar: Online Explaining the MMM Analysis Dashboard Achieved with Consumer Surveys using Claude Date and Time: May 27, 2026 (Wednesday) 15:00-16:00 Delivery Method: Zoom (Online Seminar) Participation Fee: Free Organizer: I-bridge Inc. Notes ・Some parts of the lecture content may be subject to change without notice. ・We may decline participation from competitors or individuals. ・Some content may overlap with previously held seminars. Click here for details and registration. About the operating company "I-bridge" Company Name: I-bridge Inc. (https://ibridge.co.jp/) Location: Osaka Head Office: J-PRO Fukushima Bldg., 6-13-6 Fukushima, Fukushima-ku, Osaka Tokyo Office: Yoshino No. 2 Bldg. 3F, 1-6-6 Nihonbashi Bakurocho, Chuo-ku, Tokyo Representative: Kazuya Arakawa, Representative Director Date of Establishment: August 1999 Main Businesses: SaaS business, Media business, EC business List of operated media Freeasy (Self-service survey tool) https://freeasy-survey.com/ Fruit Mail (Point site) https://www.fruitmail.net/ Kensho Box (Prize information site) https://kenshobox.net/ Otona no Shuumatsu (Gourmet mail order site) https://www.otoshu.com/ Contact for this matter Please feel free to contact us if you have any questions. https://freeasy-survey.com/contact/ Keywords: