IBM Announces AI-Powered Features for the Scuderia Ferrari App
IBM and Scuderia Ferrari HP have announced new AI-powered features for their mobile app, timed with the F1 Miami Grand Prix, using the watsonx platform to enhance fan engagement.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 15:44 (52h 12m after Collected)
[ARMONK, N.Y. – May 1, 2026]
In conjunction with the F1 Miami Grand Prix, the first U.S.-held race of the 2026 F1 season, IBM and Scuderia Ferrari HP announced new AI-powered features designed to improve the user experience of the Scuderia Ferrari HP app. These highly interactive features are intended to help the 400 million passionate Ferrari fans (Tifosi) feel closer to the team, drivers, and cars they support, both on race days and in their daily lives.
The enhanced "AI Companion," built on the IBM watsonx platform, acts as a digital guide, allowing users to find race weekend insights and the history of Scuderia Ferrari HP in a more intuitive and personalized way. Users can use conversational prompts to ask about the team, drivers, and the racing season. Using watsonx Orchestrate technology, the app provides contextually relevant answers based on curated data from Scuderia Ferrari HP's past to the present.
The new "Game Center" allows fans to participate in experiences tied to the Grand Prix, such as race predictions, quizzes, and challenges. Through global rankings, digital achievement badges, and social media-integrated contests, every race weekend evolves into a playful, shared experience for fans worldwide, deepening fan connections and driving continuous engagement throughout the season. Within Game Center, the "Countdown Quiz," a time-attack format where fans compete to answer questions within 60 seconds, has been added to complement existing daily and Grand Prix-specific quizzes. Additionally, the new "Achievements" tab in the profile section displays digital badges earned through participation, which can be easily shared on social media.
During race weekends, the enhanced "Race Center" experience provides more detailed session timelines, improved real-time driver data, and curated insights tracking Scuderia Ferrari HP from free practice through to the final race.
IBM, as the official fan engagement and data analytics partner for Scuderia Ferrari HP, worked closely with the team to redesign and redevelop the mobile app experience, centering it around watsonx AI. Since its refresh in May 2025, the app has seen a 35% increase in cumulative downloads and a 36% increase in monthly active users. Furthermore, average active users during race weekends have increased by 56%, views have increased by 62%, and engaged sessions have grown by 35% over the past year.
IBM plans to continuously add new features to the Scuderia Ferrari HP app throughout the 2026 season.
In conjunction with the F1 Miami Grand Prix, the first U.S.-held race of the 2026 F1 season, IBM and Scuderia Ferrari HP announced new AI-powered features designed to improve the user experience of the Scuderia Ferrari HP app. These highly interactive features are intended to help the 400 million passionate Ferrari fans (Tifosi) feel closer to the team, drivers, and cars they support, both on race days and in their daily lives.
The enhanced "AI Companion," built on the IBM watsonx platform, acts as a digital guide, allowing users to find race weekend insights and the history of Scuderia Ferrari HP in a more intuitive and personalized way. Users can use conversational prompts to ask about the team, drivers, and the racing season. Using watsonx Orchestrate technology, the app provides contextually relevant answers based on curated data from Scuderia Ferrari HP's past to the present.
The new "Game Center" allows fans to participate in experiences tied to the Grand Prix, such as race predictions, quizzes, and challenges. Through global rankings, digital achievement badges, and social media-integrated contests, every race weekend evolves into a playful, shared experience for fans worldwide, deepening fan connections and driving continuous engagement throughout the season. Within Game Center, the "Countdown Quiz," a time-attack format where fans compete to answer questions within 60 seconds, has been added to complement existing daily and Grand Prix-specific quizzes. Additionally, the new "Achievements" tab in the profile section displays digital badges earned through participation, which can be easily shared on social media.
During race weekends, the enhanced "Race Center" experience provides more detailed session timelines, improved real-time driver data, and curated insights tracking Scuderia Ferrari HP from free practice through to the final race.
IBM, as the official fan engagement and data analytics partner for Scuderia Ferrari HP, worked closely with the team to redesign and redevelop the mobile app experience, centering it around watsonx AI. Since its refresh in May 2025, the app has seen a 35% increase in cumulative downloads and a 36% increase in monthly active users. Furthermore, average active users during race weekends have increased by 56%, views have increased by 62%, and engaged sessions have grown by 35% over the past year.
IBM plans to continuously add new features to the Scuderia Ferrari HP app throughout the 2026 season.
FAQ
Where can I experience the new features of the Scuderia Ferrari HP app?
It is available on the Apple App Store and Google Play Store.
What is the AI Companion?
It is a digital guide built on watsonx that answers questions about the team, drivers, and racing.
Has app engagement improved?
Yes, since the refresh in May 2025, there has been significant growth in active users and views.